Last year, Land O Lakes finally changed its famous Indian Girl logo so you could no longer do the “boobs trick” by folding the package just right and making a little flap of the butter package that young Elizabeth Warren or whatever her name was holding that when raised would show her oddly shaded knees as something less pedestrian. Why they would bother papering paper over one of the longest-running and most famous commercial artist gags ever after decades, I don’t know. In its day, the gag was considered obscene, but by 2018 it was Americana. I had an uncle who kept one of the risque package cut-outs in his wallet.
There are others, of course. I once got an office supply catalogue in the mail that had a back page with a color image of a man using an office product on one side and an image of a woman using a different product on the other that when held up to the light so both illustrations were visible at once, produced a composition showing him looking up her skirt. I have been told that commercial artists are prone to such gags, being frequently frozen at the emotional age of 12.
Now some similarly juvenile artists have made a McDonald’s promotion in Japan into another obscene practical joke, this time by modern standards. On each side of two plastic cups, which the stores are handing out in a summer promotion, innocent appearing cartoon drawings of cute young children, a boy and a girl, are visible in various chaste poses. However, when the drink is gone, one one can see both images at once, and the resulting spectacle is this..
I’m sure its just a coincidence.
I wonder how my uncle would have managed to fit those in his wallet? He would have found a way, knowing him.