A lawyer sent around an ad by a Brooklyn, NY., traffic ticket lawyer (that’s his website above) that read,
October 13th is National Herpes Awareness Day!
This is an opportunity to raise awareness around the causes, risks, and treatment of different types of herpes infections.
Question: What is the difference between your traffic ticket and herpes?
Answer: Your traffic ticket doesn’t have to affect you forever!
We here at the Law Office of James Medows would like to bring awareness to
National Herpes Awareness Day!
To celebrate this day, we are offering
$100 OFF your next traffic ticket.
Use Promo Code: Herpes100
Expiration: The sale ends 10/19/2021 and cannot be combined with any other promotions.
Call: 845 – TICKETS or 845-842-5387 now to redeem this offer!
The lawyer who sent the copy of the ad to ethics specialists asked, “Is this the worst lawyer advertisement ever?” The answer is easy: it’s not even close. Nor is the ad unethical under the legal ethics rules of any jurisdiction, including New York. Today IS National Herpes Awareness Day, so the ad isn’t misleading. Unethical lawyer ads are misleading ads. It’s certainly a tasteless ad, but the Old Guard in the legal profession believed all lawyer advertising was in bad taste. Bars know that punishing lawyers because their ad copy is obnoxious risks having the advertising ethics rules struck down as free speech violations.
It might even be an effective marketing ploy for the lawyer, encouraging reckless drivers to go to his website.