Sports Illustrated writer Drew Ortiz (shown above) doesn’t exist. An investigation showed that he had no social media presence and no publishing history. His profile photo published in the magazine is for sale on a website that sells A.I.-generated headshots; he is described as a “neutral white young-adult male with short brown hair and blue eyes.”
A whistleblower involved with the S.I. scam told the website Futurism that the magazine’s content is now riddled with fake authors. “At the bottom [of the page] there would be a photo of a person and some fake description of them like, ‘oh, John lives in Houston, Texas. He loves yard games and hanging out with his dog, Sam.’ Stuff like that,” the anonymous source told the tech website. Another source involved in the Sports Illustrated content creation revealed that least some of the articles were written by bots as well. “The content is absolutely AI-generated,” he or she said, “no matter how much they say that it’s not.”









