The various issues being discussed around Jaguar’s weird, woke-pandering, car-less video ad have been covered twice at Ethics Alarms, initially here. The always trenchant EA comment whiz Mrs. Q issued this emphatic Comment of the Day explaining “What’s going on here?” from her perspective, and as ever, she doesn’t mince words. Here its is, on the post, “Apt Analogy of the Month: Jaguar’s Suicidal Ad=Kamala Harris’s Campaign”….
***
“Like most adverts now, this is a story of rich white heterosexuals selling stuff to other rich white heterosexuals, using images of multi-ethnic, pansexual, differently abled humans in order to appear progressive, without actually doing or changing anything…“
Recently, it was mentioned on this blog that furries were accepted by the “LGBTQ community.” First off there is no such thing as community here. Most gays can’t stand bisexuals and most trans don’t like gays. But let’s get to the real shit here.
The people who always have and always will sign off on supposed “edgy” lifestyles and content like this has always been what my wife and I refer to as the elite, bored, rich, and white. Ever heard of the term “academic lesbian?” Learn about it and the picture starts to become clear.
Bored affluent white straight people have completely taken over what used to be the gays rights movement. Let’s be honest here. A trans man married to a trans woman is a heterosexual couple with extra window dressing. We’re seeing more and more of this. Teen girls who identify as “soft gay boys” are often girls who fetishize gay men, thinking of them in vague categories that cover for a girl’s insecurities around boys. Furries are definitely a straight thing…mostly.
This phenomenon isn’t new. The 90’s and 2000’s were filled with women proclaiming they were bisexual when they never had or wanted a same sex kiss.
The absolute worst for me in terms of race have been the bored, white, and affluent, especially academic, types. Asking me how I feel about some issue as a “woman of color” as I if represent some single group or culture. It’s beyond rude. It’s an attempt to find meaning and mystery in a mascot. It’s the worst kind of woke because it’s cloaked as “allyship” and “affirmation.”
It’s not wacky homos that are into this crap. There is no community that signs off on ads like this. Weirdo straights get a free pass from blogs like this and others who won’t bother to look past some crappy label most of us didn’t ask for. I’m glad Althouse made this incredibly important point.
Ethics Alarms 
Very enlightening. It is interesting to hear that the so called ” LGBT community” there is a degree of intolerance toward those who do not share the same letter in LGBTQ. You would not know that from what we see virtually everywhere in the media. My experience with actual gay/lesbian persons is that they just want to live and enjoy life without having to justify anything to anyone. I like that and those who espouse such a philosophy.
What I take from Ms. Q’s comment is that there are lots of poseurs out there who are frauds. I can believe that. Among girls, I have always felt that their claim to be lesbian or bi-sexual was to piss off daddy like all those teen girls, generations before, who went for the bad boy. It takes a lot to shock a parent today so I’m thinking that much of the piercings, tats, or being a furry are extensions of that which is designed to get attention from parents who have grown too busy to pay any quality attention to their kids.
I’m thinking of sharing this COTD with a lesbian couple who had been my tenants for five years until they bought the house. It would be interesting to get their east coast take on this.
I missed this comment from the original blog post, so I’m glad it was made a COTD so I got to read it.
There’s a… ahem… man in my extended family who is actually a woman. She decided she was a man as a nearly 20-year-old and started taking hormone suppressants. Then she married a “gay” man.
I really don’t understand it. She’s still a woman by all accounts (except for what she says) and he’s a man married to a woman. But no, they’re actually a same-sex couple in their (and their parents’) eyes. Is it some kind of latent psychological issue manifesting itself in a very peculiar way? Or is it simpler than that? She now feels like she’s part of a special community, even if, per Mrs. Q, that community is much more fractured than she thinks. She has eternal victimhood, which always boosts the spirits. But she has likely sterilized herself. Maybe that’s okay and she will never want children. But there has got to be a better way to deal with this.
My very good lesbian friend and former piano teacher puzzled me to this day by her speaking in passing about another woman who she considered to be a lesbian “but was afraid to ‘take a walk on the wild side.'” If being lesbian isn’t a lifestyle choice, what does the wild side or any other side have to do with it? Maybe there are different degrees of lesbianism?
I think she probably meant that the other woman was a closeted lesbian (or didn’t realize she was one) and just wouldn’t admit it.
“…this is a story of rich white heterosexuals selling stuff to other rich white heterosexuals…”
Not sure about the “heterosexual” tag on this one. The guy responsible for the ad is a cartoonish stereotype of “gay”, and his target audience appears to be Sam Brinton.
William
My interpretation of Mrs Q’s comment was that the upper management who are white heterosexual persons approved of the ad. I have no idea whose creative acts provided us with that cartoonish stereotype of gay promotion but whether it was created by hetero’s or not the implication is the same such that the upper management which is assumed to be white and hetero allowed the ad because it gave them an opportunity to appeal to like minded progressives who like to bathe themselves in self righteous virtue signaling.
Well, that part of MQ’s comment was actually a requote from the London Times (linked in one of Jack’s earlier posts on this), and one would assume that the ad was approved by higher-ups, though I still can’t see many “rich white heterosexuals” saying “Yeah, that’s the look I want to be associated with“. The ad guy is covered HERE , and I think there was a link to his introductory video somewhere in one set of comments, but HERE (if link works).
This one’s going into mod for more than one link, so might as well throw in another that will get you to the “revenge of the jaguar” video that Jack didn’t post:
https://x.com/i/status/1859931383831081188