Why not start off the day with a humiliating confession? Nothing else has been working lately…

Back in May, I wrote about that ad above in which a goofy pitchman for the Allied Injury Group nicked or squashed a couple of legal ethics rules in the course of exactly the kind of lawyer advertising the profession was afraid would result when it had to eliminate the unconstitutional ban on the practice. It was a harsh post and should have been. I wrote in part,

“…the spokesperson calling himself “Your Favorite Attorney” is an actor, indeed a stand-up comic named Shaun Jones. All of the jurisdictions prohibit lawyer advertising in any form that is misleading or that includes false information. A sole practitioner can’t call her firm “X & Associates,” for example, if she’s the only lawyer in the firm. Putting a non-lawyer in front of a camera and calling having him call himself an attorney is an undeniable violation, and an intentional one… Jones also says that if the client doesn’t make money, “I” don’t make money. That is deceit. The firm will argue that the actor is only saying that if the firm doesn’t win its cases, the actor won’t get paid. But his statement is intended to refer to contingent fees for attorneys, and he isn’t one. “

Having done my duty to flag these hacks, I then proceeded to put the wrong law firm name in the headline! I have a typo and proofreading problem, as even casual visitors here know; I’ve gotten better, but the fact that these posts are usually written in fits and starts while I try to complete actual income-relating work [Thank you, by the way, to those of you who sent me generous contributions or gifts over the holidays, or kind words of encouragement that I appreciated just as much.] means that I sometimes miss glaring errors. That’s not an excuse. But it’s true.

This one was a doozy, made worse by my obstinate habit of proofing everything but the headlines. And so it was that The Allied Law Group, a distinguished and, based on my research, an impeccably professional and trustworthy firm that specializes in civil appellate law, media and First Amendment law, open government laws, regulatory litigation, legislation and general litigation, but not personal injury law, was unjustly and wrongly impugned.

That firm’s clients include lawyers, public interest groups, trade associations and media organizations. Their website is impressive and professional; I would even say, as one who is often asked to review the content of lawyer websites for ethics violations, exemplary.

So this was a really bad mistake on my part, and I could not be more sorry, embarrassed, contrite and remorseful. I apologize to the firm, its lawyers, its staff and clients. The post has been corrected, and let us never speak of it again.

I want to note that the firm attorney I spoke with was thoroughly civil, respectful, and, frankly, nicer than I might have been in a similar situation. She did not threaten me, as many lawyers are wont to do. She did inform me of the undeserved abuse that her firm has been getting—even death threats!—from people who have confused the firm with Allied Injury Group. People want to kill unethical lawyers now? I did not see that coming. I do have a hard time believing that anyone inclined to send death threats reads an ethics blog, but never mind: I accept responsibility for contributing to the confusion.

The Allied Law Group’s representative also didn’t make any demands during our conversation, because before she finished her second sentence I said: “I’ll fix that post immediately.” Nor did not instruct me to post this: I told her that I would compose an apology and get it up as soon as possible, because that’s my policy when I screw up.

Finally, I want to thank commenter Ric, who sent in a comment flagging the error last November. As Herman Kahn said, unlikely disasters occur when there’s a 1% confluence of bad management and bad luck. I try to read all reader comments. I missed that one.

Thus endeth the grovel.

Now to proof read the headline…