Gavin Newsom’s Book Trick

In November, California Gov. Gavin Newsom offered donors to his political a “free” copy of his forthcoming book: “Young Man in a Hurry: A Memoir of Discovery.” “Make a contribution of ANY AMOUNT today and I will send you a copy,” he wrote.

67,000 supporters bit, and the book those donors received accounted for roughly two-thirds of the print copies of the memoir that have been sold so far. Federal records reveal that Newsom’s political action committee paid $1,561,875 to buy and distribute copies of his book through the donation program. Newsom gets no royalties from the book, avoiding the trap other politicians have fallen into. Meanwhile, the New York Times, which has, surprisingly, been alert to this long-standing slimy tactic, still listed Newsom’s book on its Best Seller list, even though the paper has elsewhere explained that the books were not “sold.”

Danielle Rhoades Ha, a Times spokeswoman, kind-of explained, “When The Times has reason to believe that sales of a book include a mix of organic and bulk sales, the book’s best-seller ranking is accompanied by a dagger. That’s what we did with the Newsom book.”

Oh. What?

One thought on “Gavin Newsom’s Book Trick

  1. Smarmy, indeed. But not illegal. Gavin would say that if it is not illegal it is not unethical. Or something. More likely, he’d say a ton of words that sound really, really cool until you take a step back and realize he just gave the spaghetti marinara recipe his neighbor uses.

    jvb

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