The co-founders of Peeple. I don’t care which is which.

(I’m officially adding this as an Ethics Alarms category. I don’t know why it too so long.)

The Washington Post reports that a greedy woman who never heard of the Golden Rule will be launching Peeple, “essentially Yelp for humans,” sometime in November:

“…you will be able to assign reviews and one- to five-star ratings to everyone you know: your exes, your co-workers, the old guy who lives next door. You can’t opt out — once someone puts your name in the Peeple system, it’s there unless you violate the site’s terms of service. And you can’t delete bad or biased reviews — that would defeat the whole purpose.”

Which is what, exactly? To pre-bias all future relationships by making sure they are colored by someone else’s judgment, emotions, or prejudices? Not only should no one want to be rated on such a service, no one should want to use it if they have a brain in their head. (No one should want to use Yelp, either.) Why should my standards, which are unique to me, be suppressed by the standards of other people I don’t know or respect? My ability to trust new acquaintances will be undermined by people I have no reason to trust, since a) I won’t know them and b) I won’t trust anyone so unethical as to smear someone like this.

As for positive reviews, what’s to stop someone from arranging to give positive feedback on a friend in exchange for a return rave? Nothing. The app will pave the way for sociopaths and con artists. Imagine what Bill Clinton’s reviews would look like.

Julia Cordray, one of the app’s founders, tells the Post, “People do so much research when they buy a car or make those kinds of decisions Why not do the same kind of research on other aspects of your life?”

Because it isn’t valid research, you moron. It is hearsay and opinion, neither of which would be admissible in court, for excellent reasons: they are unreliable.

The Post:

“A bubbly, no-holds-barred “trendy lady” with a marketing degree and two recruiting companies”—“Trendy lady”? Great, I hate her already—“Cordray sees no reason you wouldn’t want to ‘showcase your character’ online”—I already showcase my character online, thanks. It’s called Ethics Alarms, but the difference is that I really do know myself, and I trust the standards of the reviewer implicitly. They are very close to my own…

“Co-founder Nicole McCullough comes at the app from a different angle: As a mother of two in an era when people don’t always know their neighbors, she wanted something to help her decide whom to trust with her kids.”

There we go. With any luck, there will be a few good, whopping law suits for defamation that will either reduce the user base of this App From Hell to four pranksters and a few mean and bored seniors with grudges, or drive the Trendy Lady to another scheme to make the world a little more unpleasant. Continue reading →