The principles elucidated by the June 2023 Supreme Court ruling outlawing affirmative action admissions policies at colleges and universities are apparently going to have to be fought out in lawsuits corporation by corporation, as many DEI execs seem determined to employ racism as a company mandate, but the “good” kind—that is, discrimination against whites, and especially white males.
America’s First Legal (AFL), a pro-bono non-profit public interest law firm has filed a federal civil rights complaint against Macy’s alleging egregiously illegal and unconstitutional hiring practices. AFL’s letter to Macy’s announcing the complaint is here.
A Macy’s 2019 press release —this company was ahead of the George Floyd Freakout DEI fad!—titled a “Bold Vision To Advance Diversity and Inclusion and Ensure The Company Reflects The Diversity Of The Customers and Communities Served” laid out a five-point plan to “[a]chieve more ethnic diversity by 2025 at senior director levels and above, with a goal of 30 %,” and to initiate a “12-month program designed to strengthen leadership skills for a selected group of top-talent managers and directors of Black/African-American, Hispanic-Latinx, Native American and Asian descent.” Racial quotas are illegal. The 30% quota requires managers to favor specified races and ethnicity races in hiring decisions, which directly breaches civil rights laws (though you and I can imagine how the company would try to argue that a goal isn’t a quota.) The plan also directs Macy’s advertising to hire 50% of all actors in their commercials from minority groups, meaning, obviously, non-whites.
I wonder how many other companies have internal directives like that? Based on what I see on TV, I’d guess quite a few.










