Environment

Scent Branding, Mind-Control, and Ethics

/ Jack Marshall / 9 Comments

Agreed: this is scary. We're not there yet. We don't even know if "there" exists.

A recent article on the web that purported to explore the ethics of “scent branding” was fascinating for two reasons.

First, “scent branding” is a term I had never encountered before, for a practice that I had not focused on. About five seconds of thought, however, made me realize that indeed I was aware of the phenomenon, and had been for quite a while. “Scent branding”—using fragrances in a commercial environment to create a desired atmosphere and to prompt positive feelings, recollections and emotions from patrons—has been around a long, long time, though not under that label. When funeral parlors made sure that their premises smelled of flowers rather than formaldehyde, that was a form of scent branding. Progress in the science of scent allowed other businesses to get into the act: I was first conscious of the intentional use of smell when I spent a vacation at the Walt Disney World Polynesian Villages Resort. The lobby and the rooms had a powerful “tropical paradise” scent, a mixture of beach smells, torches and exotic fauna. It was obviously fake, like much in Disney World; also like much in Disney World, I found it effective, pleasant, and fun. I certainly didn’t think of it as unethical. I was normal in those days, however.

Well, more normal.

The second aspect of the article, entitled “Is it Ethical to Scent Brand Public Places?”, that caught my attention was that it had an obvious agenda. The piece was opposed to scent branding, and set out to find the practice unethical in order to justify condemning it. Continue reading →

Eight Glasses of Water and the Climate Change Bullies

/ Jack Marshall / 21 Comments

Never mind.

A surprising new report announces that the well-established health standard that we should all drink at least eight glasses a day is a myth, with no data to support it.  Moreover, the report says, drinking so much water may actually be harmful.  Meanwhile, widespread acceptance of water and hydration as a health benefit has led directly to the explosion in the use of bottled water, wasting money and creating an environmental crisis with so many discarded plastic containers.

I would hope that such news, and we get these kind of sudden “never mind!” stories with fair regularity, might convince some of the more insulting critics of global warming skeptics to temper their contempt.
The ideologues and conspiracy theorists who refuse to accept that the world is warming—though nobody really knows how much or how long—and that the effect is likely caused by mankind—though nobody can say with certainty that mankind can reverse or stop it—are rightly derided, up to a point. But those who question the astonishing certainty with which some climate change scientists, Al Gore, and a passel of pundits, columnists and bloggers who barely passed high school chemistry claim to know what the effects of global warming will be, even though doing so requires extensive estimates, extrapolations and assumptions, are being no more than prudent, considering how frequently far simpler scientific conclusions have proven to be flawed, exaggerated, or as may be in the case of  the eight glasses of water, just plain wrong. Prudence is especially appropriate when speculative science transmuted into doctrine calls for huge expenditures of scarce resources and the re-ordering of national priorities, effecting nations, commerce, businesses and lives. Continue reading →

The Unethical Consequences of Ethical Coffee

/ Jack Marshall / 2 Comments

"Mmmmmmm! Smells ethical!"

When ethical conduct becomes too complicated, confusing, or controversial, the vast majority of people will shrug and give up, leaving the conduct to be embraced by fanatics who can be relied upon to argue among themselves about who is really being ethical.   Welcome to the world of so-called ethical coffee, where adherents must choose between a dizzying number of certifications and categories to ensure that their coffee purchases support ethical practices and objectives.

“Shouldn’t the dollars you spend support the values you believe in?,” chirps the home page of EthicalCoffee.com. “Fortunately, when it comes to the morning cup of coffee so many of us love, it’s easier to put your money where your conscience is than with any other commodity. (Just try to find a gas station that can certify that the gasoline you’re putting in your tank isn’t linked to environmental disasters or labor abuses halfway around the world.) With coffee, you can pay a little more and know the grower is getting a minimum price or be sure you’re helping preserve winter habitat for some of the same songbirds that will show up next summer in your back yard.”

Hey, sounds great! Love those song birds! Then comes the “but’… Continue reading →

Oh, Shut Up, Rush.

/ Jack Marshall / 7 Comments

I tuned in to Rush Limbaugh this afternoon expecting what I got, but hoping otherwise. Sure enough, Limbaugh spent the first half-hour of his broadcast mocking President Obama for taking “single-handed” credit for Osama bin Laden’s death, counting the number of times the President uttered the words “me,” “I,” “my,” and “mine,” and minimizing any credit due to the Chief Executive and Commander-in-Chief when the nation he leads finally accomplishes something it has been trying to do for a decade.

The President of the United States gets the blame and is held accountable for gas prices he cannot control, international upheavals, incompetent local disaster management after hurricanes, economic meltdowns caused by lazy regulators, irresponsible investors, unqualified homeowners and greedy business executives, the botched clean-up of unprecedented oil spills, the abuse of prisoners by hillbilly soldiers thousands of miles away, and every other  social, societal and economic ill imaginable. That’s his job, and he wanted it: fair or not, he has to take it. Continue reading →

Global Warming Advocates Flunk Ethics, and Credibility…Again

/ Jack Marshall / 27 Comments

Never mind!

The evidence for global warming is pretty overwhelming, though still possessing some holes, and the likelihood is that much of the change is man-made. That’s about as far as the scientific evidence goes, however, without getting into serious controversy. The dire climate chance projections continue to be questionable at best, which poses problems for environmentalists who want to use climate change as a wedge to shut down industry, and alarmists who are frightened out of their wits by science they really don’t understand. Rather than demonstrate that the science is unbiased and credible by acknowledging the uncertainty, the global warming community, including elected officials with agendas, radical anti-industrialists, various research, political and advocacy groups and a depressing number of scientists who know better—and Al Gore…can’t forget Al!—have resorted to outrageous scare tactics and apocalyptic “projections.” Continue reading →

Outrageous Corporate Conduct 2011: Transocean’s Unconscionable Bonuses

/ Jack Marshall / 11 Comments

"Sure, but other than THAT: great night at the theater, right?"

I believe that much of the time the corporate sector is unfairly treated by the media, politicians, and the public. Part of this conviction arises from my experience working at the U.S. Chamber of Commerce, directly under its current president when he was a rising young Turk. I dealt with corporate executives every day, and got to see the challenges of big business from their side. Most of the time, they struck me as genuinely concerned about workers, communities, fairness, while believing, of course, that an unfettered private sector was in the economic interest of everyone.

Increasingly, however, I see corporate behavior that is so arrogant, so transparently greedy, so contemptuous of the public’s intelligence, so blatantly, obnoxiously wrong that I wonder if it was all a dream. There was AIG, accepting billions from American taxpayers to save it from the consequences of its own fiduciary crimes, immediately spending some of it on lush retreats and parties for its executives. There were the leaders of Goldman Sachs, telling gape-jawed U.S. Senators that, no, they didn’t see anything unethical about selling their trusted clients investment products so awful that the company made money betting on their failure. There are the U.S. banks, hoarding their money and refusing to refinance mortgages that were unconscionable to begin with,  preferring to make the nation’s economic problems worse by foreclosing on families’ homes rather than making a good faith effort to undo a human and social catastrophe that was substantially of their own making.

Now comes the news that Transocean Ltd., owner of the Deepwater Horizon oil rig, has announced that it is giving millions of dollars in bonuses to its executives after “the best year in safety performance in our company’s history.”  Which seems perfectly reasonable, unless you want to make a big deal over that one little Gulf oil spill incident last April…you know, the one that began when a Transocean oil rig exploded, killing eleven people including nine Transocean employees. Continue reading →

Don’t Knock “The Code of the West”!

/ Jack Marshall / 13 Comments

A commenter just nominated the Republicans in the Montana State Legislature for “Incompetent Elected Official” status because they have proposed “The Code of the West” as  Montana’s State Code.

Nomination rejected. I don’t want to argue about whether a state needs a State Code, although it seems a lot more useful and constructive than state birds, state songs and state pies. I also don’t feel like debating the political correctness attacks on the potential use of the Code of the West by Native American activists, who apparently think the Code glorifies cowboys and insults Indians (Oh, all right: the complaint is nonsense. Valid ideals are not sullied by the misdeeds of those who espoused them.) But I like the cowboy codes, all of them. One is already on the site. I might not choose the same ten tenets of the unwritten Code of the West that is being debated in Montana, but the Code of the West is a perfectly good statement of ethical principles, and any state that embraces it should be praised, not embroiled in a lot of political posturing. Continue reading →

Our Future: This Will Happen to You Unless Our Irresponsible Leaders Repair the Infrastraucture, and Quick

/ Jack Marshall / 1 Comment

From Chanhassen, Minn, an awful experience that is just the beginning—trust me on this. Yet our politicians don’t have the courage or integrity to do what has to be done to stop it.

A taste:

“Along Lake Susan and Chanhassen Hills drives, residents learned that something was terribly wrong in their homes Wednesday night when a geyser of sewage began spewing from toilets on the lower levels…”

Be very afraid. More than that, be angry. A must read.

Ethics BELIEVE IT OR NOT!!! A NEW Missoula “List” Controversy, and It’s Just as Stupid as the FIRST One!

/ Jack Marshall / 8 Comments

I am sorely tempted to just scream, “ARRRRRRRGGHHHHHHHH!!!!” and leave it at that.

This time around, the humorless, metaphor-challenged, unfair individuals and media outlets misrepresenting an innocent, non-violent, non-provocative use of the imagery of putting someone on a list doesn’t hail from the lunatic Right, like Ronbo and his Missoula Maniacs (an excellent name for a rock band, if you ask me), but from the Left….proving that when it comes to allowing ideological fervor turn your brain to mush and your ethics to applesauce, there are no partisan limitations.

But…you are not going to believe this, but it’s true…this one started in Missoula, Montana too, just like the Missoula Mikado Affair!

Get this:

But first: ARRRRRGGHHHHHHHHHHHHHHHHHH!

OK, I feel a little better. Let’s proceed: Continue reading →

Eroding Public Trust: Obama and General Electric’s “Appearance of Impropriety”

/ Jack Marshall / 2 Comments

The fact that an official act appears to be sensible and fair does not necessarily mean that it is ethical.

Consider the EPA’s waiver of the new global warming regulations for a stalled power plant project in California. Officials reviewed EPA policies and decided it was appropriate to “grandfather” projects such as the Avenal Power Center, a proposed 600-megawatt power plant in the San Joaquin Valley, and thus exempt them from new federal limits on greenhouse gases and conventional air pollution. The Avenal Energy project, explains Environment and Energy News, is a combined-cycle generating plant consisting of two natural gas-fired General Electric 7FA Gas Turbines with Heat Recovery Steam Generators (HRSG) and one General Electric Steam Turbine.

Translation: It is a huge G.E. contract.

Hmmmm. Continue reading →