Marketing and Advertising

Ethics Update : Donald, Hillary, Ted and Bernie

/ Jack Marshall / 15 Comments

Rubio-Obama-650x326

It’s time once again to examine the latest ethics escapades of our four front-runners to be the next President of the United States:

Donald Trump

Well, what do you know? Despite turning the last Republican debate into a “Bush lied, people died” bloodbath of accusations right out of Move-On.org and asserting that his judgment is superior because he opposed the Iraq invasion “from the start,” Donald Trump in fact did support the war “from the start.” Newly re-discovered tapes from the Howard Stern show reveal the shock jock asking Trump, “Are you for invading Iraq?” and Trump replying, “Yeah, I guess so.” Asked at town hall forum by CNN moderator Anderson Cooper about the statement,  Trump responded: “I could have said that.”

Well, it’s on tape, Donald; you did say that.

Trump then insisted that his past support for the war did not matter because “by the time the war started I was against it.”

Oh, after the war started you were against it! 1) Prove it. 2) If someone makes public statements on all sides of controversies, does that allow them to pick whichever one turns out to be correct after the fact? Or does it just mean that the individual is an untrustworthy, dishonest, feckless hack?

It’s a rhetorical question.

Trump blew up the last debate and wounded his entire party based on a misrepresentation.

What utter scum this man is!

Sen. Bernie Sanders

Continue reading →

When Corporations Don’t Respect Autonomy And Freedom Of Speech: Nike

/ Jack Marshall / 11 Comments

Nike dont

Nike allows purchasers to customize their Air Jordans, but reserves the right to control what ideas, thoughts and preferences you proclaim on your shoes.

Nabeel Kaukab, self-described as “an All American kid with an unusual name,” was browsing the online NikeiD store where customers build and buy custom footwear, and discovered Nike’s lack of support for the concept of free speech when he explored the customization features, one of which includes the ability to place up to six letters on the athletic shoes. When he entered “Islam” and “Muslim,” he was unformed that these words do not fit within the Nike guidelines.

Really? Nike’s guidelines specifically exclude “profanity,” “inappropriate slang,” “insulting or discriminatory content,” “content construed to incite violence,” “material that Nike wishes not to place on products” and anything that “violates another party’s trademark or intellectual property rights.” Continue reading →

The Final Ethics Verdict On Ted Cruz

/ Jack Marshall / 26 Comments

Check enclosed

See that official-looking envelope above? That’s from Ted Cruz’s campaign: it’s been arriving in mailboxes all over the country. See what it says in the lower right corner? “CHECK ENCLOSED.” This is to entice you to open it. But here is the “check” enclosed:

Cruz check

It’s not a check. It looks like a check, but it isn’t one, because checks can be cashed. It’s a fake check not made out to the recipient of the envelope, but to the Cruz campaign. This is a fundraising appeal, you see, but it has employed two lies: Continue reading →

Ethics Quiz: The “420” Tattoo And GoFundMe Ethics

/ Jack Marshall / 21 Comments

Tattoo 420

Tabitha West, of Fulton, New York, created a GoFundMe campaign to raise money for a worthy cause: paying for her to get a giant woman  “420” tattoo removed from her forehead. “420” apparently means “I’m a pot head.” Some madman tied her down and defaced her. Wait, no scratch that. She paid to have someone but the big, ugly, stupid tattoo there. Now she finds that having a tattoo on her face that proclaims her love of illegal drug use is an impediment to employment. Huh. Boy, knock me over with a feather: who could have foreseen that?

So, broke and desperate, Tabitha—did I mention that she is an imbecile? Did I need to?—is begging for kind and generous people to undo what she did.

Her message on the GoFundMe page, seeking a goal of  $800, reads:

“I am wanti,g $ to get that tattoo off my for head I want to have a better start out in life and have a second chance at life please help me I was young n dumb when I got that I’m older one looking for a job can’t get out and people call me a druggie every day of my life and being called 420 is not nice and I almost killed my self over it. … can’t stand to look at my face anymore. .save a life save me..invest in me and I will show you I can be better with my life. ..thank you.”

We can all see from that eloquent appeal that Tabitha is a dummy no longer, and thus a superb investment.

Surprisngly, some critics demur. Shawn Morse, for example, wrote in response to the appeal:

“It’s people like you that keep my (sick) girl from getting help. My daughter has three brain tumors, cerebral palsy, neurofibromatosis, an optic glioma, & a feeding tube. My daughter’s GoFundMe keeps getting passed over for things like this. There are too many people begging for money for their bad decisions in their life.”

Your Ethics Alarms Ethics Quiz of the day is…

Is it unethical for Tabitha to seek help on GoFundMe, and for donors to give her money?

Continue reading →

Hey, Spike? Mizzou? ESPN? Explain This Diversity Thing Again; I’m Confused…

/ Jack Marshall / 37 Comments
Head of The Undefeated, Kevin Merida, whose race had nothing to do with his hiring, and how dare you even ask such a question?

Head of The Undefeated, Kevin Merida, whose race had nothing to do with his hiring, and how dare you even ask such a question?

“The Undefeated” website finally debuted this in January, ESPN’s foray into issues of sports and race.

John Skipper, the president of ESPN, gave an interview with The Wall Street Journal that contained this fascinating quote:

“At the Undefeated, the play is about content. If you do a time-lapse of the last two or three years in sports, you’d see more stories pop to the top about race and sports than anything. It is an important area to explore. There is a business reason: among our most important consumers are African-Americans. There is not right now a go-to site for black fans, other than just ESPN sites. [The Undefeated] will be a black-run and black-staffed site.”

Continue reading →

Signature Significance From The Ted Cruz Campaign: No Trustworthy Candidate Would Allow This Mailer

/ Jack Marshall / 31 Comments

ted-cruz-shaming-campaign-3

I really hate fake mailers, because they are lies. Whether it is a fake census letter to hit me up for a Republican Party contribution, a fake IRS warning to make me read a tax service, a false notification of a prize I didn’t win to sell me soap, or a phony hand-addressed envelope from a “friend” to get me to check out a website, these are inherently dishonest devices dreamed up with the assistance of soulless direct marketing hacks, who from my personal experience are ethics-free sociopaths who luckily—for the rest of us— ended up in a relatively non-violent field. I don’t buy soap from companies that try to hook me with lies; I don’t give money to causes that trick me into opening their solicitations, and I definitely don’t support presidential candidates who use lies and intimidation techniques to get me to vote for them. Presidential candidates like…Ted Cruz. Continue reading →

Ethics Observations On The Academy’s Pro-Diversity “Fix”

/ Jack Marshall / 38 Comments

Chris-Rock-Backstage-at-Oscars

Apparently panicked by the negative reaction to its all-white 2016 Oscar nominations,  and determined not to give MC Chris Rock more ammunition than he already has, the Academy of Motion Picture Arts and Scientists has rushed into place new voter qualifications for next year’s awards. Under the new rules, members who have not worked over the past 30 years  will lose the right to cast Oscar ballots unless they have been nominated for an Oscar themselves.

What’s going on here?

1. Is this substituting real bias for unfairly assumed bias?

Sure it is.

As one soon to be disenfranchised voter told the Hollywood Reporter, “The Motion Picture Academy, in the spirit of Affirmative Action (which has worked so well in our universities), is determined to take the Oscar vote away from the Old White Guys…Personally, I wish they’d examine their complex preferential ballot procedure which clearly isn’t working right. But no, blame the Old White Guys.” Others noted that to assume older voters, many who were at their peak during the rebellious Sixties and the Civil Rights Era, weren’t voting for black artists was foolish. The new rules seem to be an obvious attempt to stigmatize and penalize older voters.  The seniors, said one dissenting Academy member, are often “perfectly vibrant and very much with it and, while they may be retired, it doesn’t mean they aren’t functioning on all cylinders. They have earned the privilege of being in the Academy through their work and just because they’re no longer active doesn’t mean that they can’t be a good judge of what they’re looking at.” Former actress Delores Hart, who gave Elvis Presley his first screen kiss and who was the top-billed star of “Where the Boys Are?,” was direct, saying,  “It’s age discrimination.”

Of course, Hollywood has long-accepted age-discrimination, and Saturday Night Live would never skewer the Oscars for that. Continue reading →

Ethics Quiz: The Uncast Star

/ Jack Marshall / 17 Comments

WSS dancer

Northern Virginia’s most acclaimed and honored musical theater, Signature Theater (not to be confused with also well-honored NYC regional theater of the same name) is currently presenting “West Side Story.” A feature article about the sold-out production noted the fact that the show’s marketing prominently features  dancer Gustavo Ribeiro, a former member of the Washington Ballet’s Studio Company, whose career has been soaring of late, just like the photo of him mid-air that has appeared in Signature’s season announcement, show posters, program covers and in “West Side Story” reviews and features.

In addition to inducing potential audience members to believe this superb dancer is featured in the show, the fact that he is apparently Latino creates the assumption, suggests the article’s author, that members of the Puerto Rican gang, the Sharks, are played by Hispanic actors.

They are not. Neither is Ribeiro in the show his image advertises. Nor, I strongly suspect, are any dancers of his caliber.

For your first Ethics Alarms Ethics Quiz of 2016, I ask you:

Is this ethical advertising?

Continue reading →

Trivial Ethics Dunce That Is Driving Me Crazy Anyway So I Have To Mention It: GEICO

/ Jack Marshall / 11 Comments

The current GEICO ad campaign, “It’s what you do,” has already scored an ethics foul; the latest one is less substantive. Nonetheless, it is in the increasingly common category of “They just didn’t care,” which is a subset of disrespect and lack of diligence. Besides, it involves a great American song.

In the GEICO ad featuring Peter Pan annoying former classmates at a high school reunion ( the kid playing Peter is terrific), the spot concludes with Peter entertaining the class while flying over their heads with a mike and singing, “You Make Me Feel So Young,” a 1946 classic composed by Josef Myrow, with lyrics written by Mack Gordon. It begins,

You make me feel so young.
You make me feel as though (alt. “like”) spring has sprung.
And every time I see you grin,
I’m such a happy individual.

But for some damn reason, Peter sings,

You make me feel so young.
You make me feel so spring has sprung..

..which isn’t even English, and definitely isn’t the lyric. How hard would it have been to fix this? GEICO just couldn’t be bothered, so the song is misrepresented in its first widespread media us in decades.

Here’s the song sung the right way, Peter, you little snot:

UPDATE: See here.

Special Post Thanksgiving Food Feature: Store Brand Ethics

/ Jack Marshall / 7 Comments

Dr-PublixI may be the only person who cares (other than the company’s that are losing sales to the tactic), but look-alike labeling, branding and packaging are ethicly objectionable if not flat-out fraudulent, and if it isn’t that, it’s a insult to shoppers’ intelligence. I particularly detest kids DVDs with the same titles and similar graphics as Disney DVDs, but containing cheap knock-offs that look like Hanna Barbara cartoons when the cartoonists were having a bad day. Now that my kids video purchasing days are over, it’s over-the-counter drugs and food packaging that trick me when I’m not paying attention and in a hurry, and with me its one or the other, often both. I got caught Wednesday, in fact, buying a Safeway knock-off that had the same colors as the real McCoy.

Thus I’m grateful to Consumerist, which recently asked for readers’ to send in photos of the most ridiculous examples of store brand imitations. With these, it’s not the lame attempts to fool consumers that’s annoying so much as the laziness and the pure lack of respect and creativity involved in the effort or lack of it.

There was a theme on the late, lamented film satire show Mystery Science Theater 3000 when the special effects or other aspects of the cheesy science fiction and horror movies they mocked were particularly ridiculous: “They just didn’t care.”

That’s what’s going on with this Hamberger Helper rip-off…

panburger

and this pathetic “I Can’t Believe It’s Not Butter” clone… Continue reading →