Marketing and Advertising

DirecTV Apparently Thinks Promoting Child-Killing Is A Cool Way To Sell Subscriptions

/ Jack Marshall / 92 Comments

Six years ago, I flagged an ugly series of DirecTV commercials. One showed police casually tasering people, yet another approved of stealing stamps from one’s employer. Then there were a series of commercials promoting the satellite company’s NFL package, with the theme that hate is hilarious. Among the incidents featured:

  • In Wisconsin, a Green Bay Packers fan welcomes her 49er fan neighbor by leaving a cake on his stoop. The cake reads “DIRT BAG.”
  • A group of Patriots fans in wintery Foxboro, Mass. grumble about the Miami Dolphin fan next door (“Moron!” says one woman). One of them throws a shovelful of snow on the Miami fan’s door.
  • A Dallas Cowboy fan sends her dog to trash and pee in her Redskin fan neighbor’s house.
  • In another Dallas setting, a diner, the waitress expresses her contempt for Philadelphia Eagles fans by secretly squeezing her dishrag into their beers.

That was mild, however, compared to the vicious sentiments being sold in a new DirecTV commercial.  A married couple sits down in their living room to watch some television when the husband realizes he forgot to record the show. Jon Bon Jovi appears behind them and sings about the power to turn back time with DirecTV, with its new feature that allows viewers to track down and watch  shows after they have been broadcast. to  That’s not the only magic they can accomplish by turning back time, the aging rocks star sings.  For example, they can go back in time and reconsider having their second child, who looks about 7, and is drawing on the walls.

Poof! He’s gone! His crayons fall to the floor. The boy is erased, and the two parents smile at each other as Bon Jovi smirks. Continue reading →

Do We Really Want To Live In A Society Where Tow-Truck Drivers Refuse To Tow The Cars Of Bernie Sanders Supporters?

/ Jack Marshall / 32 Comments

Bernie Sticker

In Ashville, North Carolina,  tow truck driver Ken Shupe arrived on the scene to find motorist Cassy McWade standing by her accident-disabled vehicle  on Interstate 26. “He goes around back and comes back and says ‘I can’t tow you,” Wade told a reporter. “My first instinct was there must be something wrong with the car. And he says, ‘No, you’re a Bernie supporter.’ And I was like wait, really? And he says, ‘Yes ma’am,’ and just walks away.”

Here’s Shupe’s version:

“Something came over me, I think the Lord came to me, and he just said get in the truck and leave. And when I got in my truck, you know, I was so proud, because I felt like I finally drew a line in the sand and stood up for what I believed.”

A few quick points and then I’ll get to the real issue:

1. Shupe is an utter, virulent, IQ-deficient jerk whose conduct and attitude makes a mockery of whatever faith it is cursed to have him belonging to it, and constitute a blight on the society, community,culture and nation so unfortunate as to be stuck with him.

2. News reports make a big deal out of the fact that McWade is confined to a wheelchair. Ah: the theory is that we are only obligated to help our handicapped neighbors in need, is it? It shouldn’t matter if she was an Olympic medalist in the 50 yard dash. You don’t treat other human beings like that in any society that values human rights and common decency.

3. Shupe’s company is Shupee Max Towing in Traveler’s Rest, South Carolina. Nobody in their right mind should patronize this unAmerican creep, including his own family. This was anti-social,  cruel and objectively horrible behavior toward someone in need, and Shupe needs to be shunned, hard. If he can’t co-exist with others any better than this, he needs to live in a cave somewhere, because he’s not fit for human association.

4. To anticipate an objection: you may ask how it is that I can argue that friendship should outweigh political differences and advocacy of unethical conduct, and yet designate Ken for ignominy and rejection. If Ken were a friend of mine, I can see myself standing by him even after this miserable behavior. But, as Samuel L. Jackson tells John Travolta in “Pulp Fiction,” “We’d have to be talkin’ about one charming motherfucking pig.”

In a way, however, we should be grateful to Ken Shupe, who has provided in short order and timely fashion a near perfect example of the society-wrecking virus being actively spread by irresponsible zealots on both ends of the political spectrum who are determined to divide the nation and the culture as never before. Yes, never before. During the American Civil War, generals on opposite sides of some of the most bloody battles ever fought arranged to meet and exchange pleasantries, because they had been, and remained, friends. They understood what the self-righteous tow-truck operator, and, increasingly, our entire society, doesn’t. Continue reading →

“Ick” Or Unethical: The NBA Decides To Let Its Players Be Human Billboards

/ Jack Marshall / 9 Comments
Classy. I can't wait.

Classy. I can’t wait.

News Item, from ESPN:

The NBA announced… that the board of governors has approved a three-year pilot program to allow teams to sell a corporate logo on their jerseys.

Teams can now start pitching companies on buying a 2.5-inch-by-2.5-inch space as the NBA becomes the first of the four major U.S. sports leagues to put ads on regular game-day jerseys. In an era when virtually every facet of the sports experience is advertised or sponsored, the uniform had been the last ad-free haven.

The first season of the program will be in 2017-18…

“It’s my hope, independent of whatever additional revenues are generated through this patch program, that the greatest impact will be in this amplifying effect of companies choosing to associate directly with a team jersey, then going out and promoting that relationship to the largest market,” NBA commissioner Adam Silver said.

Silver said the league had calculated that the program will be worth about $100 million a year.

Well, ick.

It’s not bad enough that a city’s sports teams have to play in arenas and stadiums named after pet food retailers, banks, car insurance companies and fraudulent corporations rather than local landmarks and community heroes. Now our kids’ heroes will be branded with commerce too…not literally, of course. Not yet.

The NBA has always been the crassest of the major league sports, so the identity of the first league to break one of the last barriers of money-grubbing indignity was preordained. Most of the NBA’s fans, who already don’t mind that the league corrupts college sports and glorifies men who collect illegitimate children the way normal people collect matchbooks, don’t care, so this was not a hard call for the NBA, I would guess.

It’s gross, but is anything wrong with it? After all, NBA players already accept money to put their names on products. It isn’t as if they have an aura of purity about them, and their obvious venality pales in the shadow of game-winning three-pointers and spectacular dunks. What ethical principle is being violated by the NBA turning its players into walking, jumping, shooting billboards? Continue reading →

Surprise! Donald Trump Lied Outright About His Charity Contributions

/ Jack Marshall / 2 Comments
To quote a wise baby: "This is my shocked face..."

To quote a wise day-trading baby: “This is my shocked face…”

From the Washington Post:

Since the first day of his presidential campaign, Donald Trump has said that he gave more than $102 million to charity in the past five years. To back up that claim, Trump’s campaign compiled a list of his contributions — 4,844 of them, filling 93 pages.

But, in that massive list, one thing was missing. Not a single one of those donations was actually a personal gift of Trump’s own money. Instead, according to a Washington Post analysis, many of the gifts that Trump cited to prove his generosity were free rounds of golf, given away by his courses for charity auctions and raffles….

The largest items on the list were not cash gifts but land-conservation agreements to forgo development rights on property Trump owns. Trump’s campaign also counted a parcel of land that he’d given to New York state — although that was in 2006, not within the past five years. In addition, many of the gifts on the list came from the charity that bears his name, the Donald J. Trump Foundation, which didn’t receive a personal check from Trump from 2009 through 2014, according to the most recent public tax filings. Its work is largely funded by others, although Trump decides where the gifts go.

Some beneficiaries on the list are not charities at all: They included clients, other businesses and tennis superstar Serena Williams.

Observations: Continue reading →

The Gap Kids Ad

/ Jack Marshall / 35 Comments

gapkids

The photo above was part of a recent ad campaign for Gap Kids. The campaign, which launched last week, is in collaboration with Ellen DeGeneres’ lifestyle brand ED. Gap is donating $250,000 to the charity Girls Inc. to support its economic literacy program.

Criticism erupted on social media and elsewhere that the ad gave a message of “passive racism.”

Nathalie Yves Gaulthier, founder of Le Petit Cirque, the youth performance group whose members are seen in the ad, tried to explain, saying in part:

“The child in the ad is not an ‘armrest,’ she’s the other girl’s little sister. They are a very close family. The child is a very young (junior) member with Le Petit Cirque, a humanitarian cirque company, and therefore a wee shyer than the more seasoned older outgoing girls. Our company is deeply saddened by some people misconstruing this as racist, and are keeping the children out if this at the moment to protect their beautiful feelings , but we are extremely supportive of dialogue in our country to move past any racial barriers…”

Gap decided that discretion was the better part of valor, and replaced the image in the campaign. It apologized to critics last week, saying:

“As a brand with a proud 46-year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we’ve offended. This GapKids campaign highlights true stories of talented girls who are celebrating creative self-expression and sharing their messages of empowerment. We are replacing the image with a different shot from the campaign, which encourages girls (and boys) everywhere to be themselves and feel pride in what makes them unique.”

It’s a non-apology apology, of course, a clear #8 on the Ethics Alarms Apology Scale:

“A forced apology for a rightful or legitimate act, in capitulation to bullying, fear, threats, desperation or other coercion.”

Corporations are more or less forced to capitulate to “gotcha!” accusations like this, because there is no up-side in fighting them, and the companies’ job is to make money while alienating as few people as possible. If Social Justice Warriors and aggressive race-baiters are determined to claim that an ad intentionally denigrates a black child as subordinate to white children, then that message will overwhelm the ad no matter what is said or seen. Continue reading →

Ethics Hero: Former Trump Publicist Stephanie Cegielski

/ Jack Marshall / 30 Comments
I can't bear posting another picture of Trump, so here is an Angora rabbit...

I can’t bear posting another picture of Trump, so here is an Angora rabbit…

Stephanie Cegielsk, who describes herself as a Trump defector, has performed a great service by shedding much needed light on the inner rot that is the Donald Trump campaign and character,  and by presenting credible evidence, based on her personal experience as part of Trump’s inner circle of advisors, that he is preparing to betray his loyal supporters.

Now, this won’t make a dent in Trump’s support, because Trump’s supporters have already proven beyond any doubt that there is no logic or reason in their strange state of consciousness. Cegielski writes that she respects these fools, and that explains her open letter to them on her blog. We know that she might as well be lecturing hermit crabs on Plato’s Cave. At least she’s trying, though.

Cegielski’s revelation is consistent with the suspicions of many others regarding Trump, including me, but it is still bracing to read it in print from a disillusioned ally. Trump, she says, ran as a lark, and was as shocked as everyone else when his campaign caught fire. Then he started having fun, his ego took over, and he decided, “What the hell? Let’s go for it!” fully assuming that Trumpomania would run out of gas in short order.

Now  he is close to winning, and scared to death. Measuring the increasingly reckless and irresponsible, not to mention silly, things he has been saying, Cegielski has concluded that Trump doesn’t want to broaden his appeal and is in the process of leaving his blindly admiring supporters at the altar. She writes:

“He doesn’t want the White House. He just wants to be able to say that he could have run the White House. He’s achieved that already and then some. If there is any question, take it from someone who was recruited to help the candidate succeed, and initially very much wanted him to do so.”

and

“You can give Trump the biggest gift possible if you are a Trump supporter: stop supporting him.”

Pondering  Cegielski’s “Confession of a Trump Staffer”-style expose, Huffington Post writer Richard Zombeck concludes that Trump is preparing his own exit strategy. Continue reading →

Observations On The George Mason Law School Renaming Debacle

/ Jack Marshall / 10 Comments

Scalia Law School

Summary: On March 31, George Mason University announced that it was changing the name of its law school, which has rapidly risen from marginal status into respectability in the last few years, to the Antonin Scalia School of Law. The reason: a 30 million dollar contribution from the Charles Koch Foundation, a.k.a. the Koch Brothers and an anonymous donor, who made the name change a condition of his or her generosity. This occurring while the various controversies over Scalia’s legacy and the Supreme Court’s deadlock since his passing were still raging guaranteed indignation from many quarters, including many students and graduates of the law school. The internet and social media communities, meanwhile, having the emotional maturity of fifth graders, concentrated its efforts at snickering over the new school’s acronym, which could be ASSoL, and the Twitter handle, #ASSLAW.

The resulting embarrassment led the school’s Dean to announce  that the name of the school was being altered to “Antonin Scalia Law School.”

Comments:

1. Ethics Alarms had a recent post expressing dismay at the willingness of baseball teams to sell the identity of their ballparks to corporations. This is much worse. George Mason is perhaps the most unjustly forgotten of all the Founders, as he was largely responsible for there being a Bill of Rights in our Constitution The fact that George Mason University and its law school has been slowly rising in prestige and visibility had helped to remedy the unjust obscurity of a historical figure to whom every citizen and the world owes a debt of thanks. George Mason’s honor, however, was considered expendable once the school’s leaders knew the price that using the law school for ideological propaganda could bring at a time of sharp partisan division.

2. Rich people have a right to use their money to make others do things that they shouldn’t or normally wouldn’t want to. The issue is whether there are ethical limits to the kinds of actions and conduct money should be used to buy. Rich families have used their assets to defeat true love, paying  unsuitable suitors to leave without explanation. Desperate celebrities have accepted checks to debase themselves on reality shows. Judas was paid to betray Jesus Christ. Where does using one’s millions to induce a university to betray its duties to alumni and students, as well as other donors and the memory of a crucial American patriot, fall on the spectrum?

3. Was George Mason University obligated to accept 30,000,000 dollars under these conditions? Should money supersede all other considerations for an educational institution? No, and no. Allowing the school to be turned into a billboard for conservative jurisprudence did more than simply alter the name. It altered the perception of the law school, the meaning of its degrees, its public image and its ability to attract a wide range of students from diverse backgrounds. If the school’s leadership didn’t comprehend that, it was a stunning example of institutional incompetence and irresponsible decision-making.

4. If the school’s leadership did comprehend the gravamen of the name change and allowing partisan tycoons to bend the school’s management to their will, then the decision was even less defensible. There was an absolute obligation to consult with the stakeholders in this trade-off: students, alumni, and donors. Failing that obligation constituted a stunning breach of trust. Continue reading →

From The “Everybody Does It” Files: “Welcome to Chico’s Bail Bonds Park!”

/ Jack Marshall / 40 Comments

Bad News Bears

The Washington Nationals announced this week that it has partnered with Major League Baseball Advanced Media and the consulting firm Korn Ferry to sell naming rights to Nationals Park, as the team’s home field has been known since it opened in 2008.

After all, the team explains, plastering a corporation’s name on the ballpark could add between ten and twenty million dollars a year to the team’s revenue, and imagine how much better the team will be with another starting pitcher or slugging outfielder. Why wouldn’t a team sell its home’s name, and a large chunk of its identity, to a bank, a website, or a pet supplies company?

I admit it: being a life-time fan of the Boston Red Sox, who play in one of the the ten major league parks ( the others: Angel Stadium of Anaheim, Dodger Stadium, Fenway Park, Kauffman Stadium, Marlins Park, Nationals Park, Oriole Park at Camden Yards, Turner Field, Wrigley Field, and Yankee Stadium ) belonging to teams that have not accepted filthy lucre to mar their stadium entrances with the names of companies Bernie Sanders would hate, I find the idea revolting.  A baseball team represents its community; its lore becomes part of the culture and shared memories passed downfthrough generations.. That has value, and symbolic significance. How much is it worth? It’s priceless, or should be. Continue reading →

It’s Corporation For Public Broadcasting Fundraising Time, Which Means Deception At NPR And PBS

/ Jack Marshall / 16 Comments
The "Car Talk" brothers today, or so we are told.

The “Car Talk” brothers today, or so we are told.

It is fundraising time for the Corporation of Public Broadcasting, and once again, perhaps more than ever, NPR and PBS are lying to you. If you watch the PBS broadcast of “Downton Abbey” this weekend, for example, you will find the show introduced by a series of promotions for such companies as Viking Cruise Lines. These spots look, feel, sound and smell like commercials, but because PBS describes them with the euphemism “promotional considerations,” it thinks it can magically make them non-commercial, and thus, within seconds of running these ads, and while making its audience wait fifteen minutes to actually see the programming, describes PBS as “commercial-free television.”

If you can sell commercials, guys, don’t tell me that the survival of Western civilization depends on my tax-payer dollars going into your pockets.

Over at National Public Radio, it’s also deception and hypocrisy, but worse. I just turned on WMAU, a local NPR affiliate, and heard the familiar strains of Boston townie accents talking about automotive issues on “Car Talk,” where  the Tappet Brothers made the banter between Cliff and Norm sound pedestrian by comparison. After the last segment, in which “Click and Clack” answered a query from an LA area student about whether he should buy a car (Their answer, after much foolery: “No.”) Tom Tappet came on and explained that if this were commercial radio and they were sponsored by an auto manufacturer, the bothers might have felt pressured to give a different answer, or perhaps been fired for giving the honest one they did. And this is what is so important about NPR being listener-funded, he explained. It is independent radio. NPR is only interested in the objective truth, and isn’t swayed by conflict of interest.

Right, Tom! Ask Juan Williams about how independent NPR is. Continue reading →

From The “What Were They Thinking?” Files, Corporate Section: The Lands’ End Gloria Steinem Debacle

/ Jack Marshall / 17 Comments
"Wait...Gloria Steinem is political????"

“Wait…Gloria Steinem is political????”

Clothing retailer Land’s End lost its collective mind and chose Gloria Steinem as the first interview in the company’s “Legends Series,”a new feature in the Lands’ End’s catalog and website. What were they thinking? Steinem’s presence is inherently political. A company spotlighting her isn’t like a news medium interview: it looks like an endorsement. This is an election year. Not only is Steinem divisive between men and women, pro- and anti-abortion activists, radical feminists and more traditional women, old feminists and new feminists, Democrats and Republicans, progressives and conservatives, but even among Democrats and progressives. Steinem is campaigning for Hillary Clinton, after all.

I know what the company’s management  was thinking, if you can call it that. They thought this was a great way to attract the young female market, you know, like having more pink in the ad artwork, or mentioning “Twilight.”

So guess what happened. Land’s End was inundated with protests from customers who said they wouldn’t shop there any more. Did you guess? Sure you did. Why didn’t Land’s End? With all the relatively benign, non-controversial figures to profile, what dimwit in marketing chose Gloria Steinem? What lazy executives approved it? This is business incompetence writ Jupiter size.

Having made an astoundingly stupid mistake, Land’s End had no choice but to retrench, and pull the feature. This was unavoidable, and the right thing to do, as in competent. Political, partisan figures representing contentious social and political issues don’t belong in a merchandiser’s catalogue, unless that merchandiser wants to identify itself with ideological and political camps, like Ben and Jerry’s, and risk alienating a portion of its market. It especially doesn’t do this when an emotional issue like abortion is involved. Even Ben and Jerry haven’t come up with a flavor called Late-Term-A-Portion Peach, or Planned Parent-Good Peppermint, or Gosnell Gooseberry.

(Yet.)

Once the completely predictable push-back began, Land’s End management had an ethical duty to its stockholders to try to stem a disaster of its own making. In a prepared statement, a company spokesperson said,

“We greatly respect and appreciate the passion people have for our brand. It was never our intention to raise a divisive political or religious issue, so when some of our customers saw a recent promotion that way, we heard them. We sincerely apologize for any offense.”

If the company really chose Gloria Steinem as its first “legend” and had no intention to raise “divisive political or religious issues,” I’d sell that Land’s End stock if I were you, because the company is managed by Barbary Apes. Was Kim Davis going to be its next legend? Would it be similarly shocked if its gay and thinking customers found offense with that? Oh, probably. Next up: Dan Savage, then Pat Robertson, and maybe Trayvon Martin’s mother. “What? Controversial? We had no idea!” Continue reading →