Marketing and Advertising

Maybe I’m Losing My Mind, But I Think Geico’s “Maxwell The Pig” Ads Are Racist

/ Jack Marshall / 45 Comments

Well, not racist, exactly, since there is no such human race (yet) as “Pig Men.” If there were such a race, however, there is no question that Geico’s humorous ads would be regarded as racist and offensive. And in Geico Universe, where Maxwell the Talking Pig resides, there is such a race. Therefore the ads are racist. Right? No?

Hear me out.

This has been bothering me for a while, and I don’t think I am imagining it. If we had, living among us, anthropomorphic swine like Maxwell (first discovered being driven home by a friend’s mother and yelling “Wee wee wee!” all the way), would making not so subtle, demeaning pig references (“when pigs fly” in one commercial, “pig in a blanket” in another) be considered acceptable or civil? Clearly not. Obviously Maxwell is a minority, and obviously sensitive about being a pig. Using “when pigs fly” around him is like intentionally inviting an obese friend to “chew the fat,” or accusing a Native American of being an “Indian giver.” Maxwell gets the intent of the insult in both ads, too: “I can’t believe she said that,” he says after one swine-slur, and “I walked right into that one,” after another.

Geico laid the foundation for Maxwell to be a “harmless” stand-in for harassed minorities that the commercials couldn’t mock without serious consequences in an earlier ad, where his car is stopped by a policeman. The cop asks, “Do you know why I stopped you?” Maxwell suggests profiling. “Because I’m a pig driving a convertible?” Yes, it’s strange. The more I think about it, the stranger and more subversive it seems…

This is ridiculous, I know, but also, I think, sinister. Continue reading →

Comment of the Day: The “I ♥ Boobies” Saga

/ Jack Marshall / 17 Comments
Me too! Uh, all in the interest of breast cancer detection and awareness, of course. Wait, what did you think I meant?

Me too! Uh, all in the interest of breast cancer detection and awareness, of course. Wait, what did you think I meant?

As is often the case, this topic interests me more than it appears to engage Ethics Alarms readers, so I was thrilled to see the following comment by Ulrike, who seems to share my belief that “Keep A Breast” Foundation is the ethics villain of this First Amendment skirmish, choosing buzz and cheap publicity over responsible messaging and being willing to throw well-aimed, legally immune monkey wrench into the classroom as well. 

Here is the Comment of the Day by Ulrike (who also has amassed a bumper crop of Ethics Alarms brownie points by being the blogs most determined volunteer proof-reader) on the post  The “I  ♥  Boobies” Saga.

I beg anyone’s pardon if you may find this off topic, but I really need to vent my anger about these bracelets: The message that these bracelets are sending out is not “Save your life by having regular check-ups!” but “Women are perceived as having breasts first, and subsequently as a person”. All this bracelet manages to do is to reduce women to their sexual attractiveness while fighting for their very lives. Well done, “Keep A Breast” Foundation. I wonder what bracelets girls and women who fell victim to aggressive breast cancer and lost one or both breasts are supposed to wear. Maybe “Don’t got boobies you can love anymore”? Continue reading →

The “I ♥ Boobies” Saga

/ Jack Marshall / 7 Comments

boobies bracelet

Some time in the foreseeable future, we may have the pleasure of reading the various opinions of sages like Antonin Scalia and Ruth Bader Ginsberg regarding the import of bracelets bearing the message, ” I  ♥ Boobies,” and whether it is a constitutional violation for public schools to ban students from wearing them. In August, the Third Circuit U.S. Court of Appeals rejected Pennsylvania’s’ Easton Area School District’s  prohibition of the breast cancer awareness bracelets on the grounds that they were potentially disruptive and inappropriately vulgar.

In late October, the District voted  authorize the district’s solicitor to file a petition with the U.S. Supreme Court seeking to have the high court hear arguments in the case. The controversy has been going on for three years, has cost the district  thousands of dollars in litigation costs that should have been spent on education, and will result, you can bet, in even more egregious expansion of vulgar language in the schools.

This easily avoidable Ethics Train Wreck occurred when two middle school students in Easton wore the bracelets to school with their parents’ permission despite a school ban that called them “distracting and demeaning.”  ETHICS FOUL #2  School is about learning and facilitating learning, not making an effort to intentionally pick fights  in the shadowy realm of First Amendment law. Why did the parents do this? Are the provocative bracelets really essential school fare? Will their presence in the schools have a measurable impact on breast cancer awareness? Was the ability of the girls to wear the bracelets, and their opportunity to bend the school to its will worth all the cost, time and disruption this defiance of a dress code was likely to cause a legitimate utilitarian trade-off?  I don’t think so. Continue reading →

Ethics Dunce: Bismarck, North Dakota’s CBS Affiliate, KXMB

/ Jack Marshall / 48 Comments

will Farrell

Actor and comedian Will Ferrell donned his  Ron Burgundy persona from “Anchorman”  and delivered the news for KXMB in Bismarck Saturday night. It was a promotion for “Anchorman 2: The Legend Continues,” the sequel to Ferrell’s  2004 hit comedy about a fictional news team in the politically incorrect 1970’s. The station’s sales manager, Tammy Blumhagen, explained that Ferrell’s agent contacted her in May and asked if he could anchor or co-anchor a newscast as part of the promotion tour for “Anchorman 2.” “When they called us, we kind of jumped at the opportunity,” she said.

Well, why wouldn’t she? Since U.S. journalism has abandoned all but the wan pretense of being a legitimate profession, perhaps all TV news broadcasts should just go the route of Bismarck’s local CBS station, and let clowns, reality stars, high school athletes, citizens picked at random, talking macaws and trained seals deliver the news. After all, neither the news judgment, integrity nor competence of what passes for journalists these days can be assumed or even expected. Why not just turn over the broadcast of the evening news to a comedian who plays a idiotic anchorman in films? It’s not like informing the public about what’s going on in the nation and the world is important or anything. The public doesn’t have a right to know. The public has a right to be amused. Continue reading →

Business Ethics: Searching For An Effective Way To Show Contempt, And Failing Miserably

/ Jack Marshall / 19 Comments
"You got a complaint?"

“You got a complaint?”

After yesterday’s excursion, I am adding Gold’s Gym to the long list of companies I will no longer patronize come Hell or high water. As my Dad used to say (he died exactly four years ago today, on my birthday, which I suspect may have been just another in a long line of his black humor pranks), “That and twenty cents will get you a ride on the MTA.”

Gold’s Gym screwed me in one of those little ways that doesn’t matter much in any one case, but that multiplied by thousands probably pays for some nice bonuses. I don’t appreciate this, and there should be a some way to make it stop, or at least hurt the company a little.  As with so many other unethical business practices, however, by other companies large and small, there isn’t, which is why those practices persist. And the fact that they are just scrimey, petty, unfair and wrong apparently isn’t that enough to make cause an executive somewhere in the chain of command who was raised right to just say, “Wait—this makes our company look like a used car lot.  Where’s our integrity?”  I suspect it’s because when such an executive does this, his boss says, “Integrity is nice, Bill, but that little trick pays for your raise.” To which Bill answers, “Oh. Never mind.” Continue reading →

Black Friday Ethics: Holiday Capitalism Hate In The Media

/ Jack Marshall / 10 Comments
Thanksgiving shopper. How DARE they?

Thanksgiving shopper. How DARE they?

Left-leaning media and pundits are so biased against corporate America and the profit motive that they will concoct ridiculous theories of wrong-doing just to bombard the ears of listeners with accusations about how cruel, crass and greedy the nation’s employers and retailers are. There is no ethical basis on which to criticize Walmart, Target, Macy’s or any of the retailers who chose to lure shoppers this year by “Black Friday” sales that reached into Thanksgiving. None.  Continue reading →

Ethics Hero, Thanksgiving Division: Scott Stuckey, Manager of Atlanta’s Omni Hotel

/ Jack Marshall / 21 Comments

Scott Stuckey gets hugged by a grateful non-criminal Joel Hartman was homeless and surviving in Atlanta by dumpster diving, but when he found a lost wallet with the owner’s identification and credit card inside, he was determined to do the right thing. The wallet obviously belonged to a tourist, so the 36-year-old man checked the hotels in downtown Atlanta until he found out that the tourist (from France, for a conference) was staying at the Omni Hotel.

After Alanta’s Omni manager Scott Stuckey saw the surveillance video of Hartman—who looked as destitute as he was— turning in the wallet to the hotel’s  security guards, he decided that a reward was in order.  Hartman had given them a fake name, so it took some effort to track the shy good Samaritan down. Stuckey and his staff searched for a week, leaving messages with other homeless people that the Omni wanted to thank the man who recovered its guest’s stolen wallet. Eventually Hartman heard about their quest, and showed up at the hotel. He was shocked at what Stuckey had planned for him. Hartman was told that he would be the Omni’s guest in a luxury room through the Thanksgiving holiday with complimentary room service. The hotel also  gave him $500.

I think the gesture by Stuckey and the Omni was kind, appropriate, and in keeping with the spirit of the holiday….but: Continue reading →

Ethics Dunces: NFL Football Fans

/ Jack Marshall / 8 Comments

FOOTBALL FANSIn response to a question in a newly released CNN poll, a majority of football fans responded that the fact that the NFL intentionally withheld from its players evidence that repeated  concussions were inevitable despite the supposed protection provided by equipment, and that this would lead in many cases to devastating premature cognitive damage to players which would leave them disabled, depressed, violent, demented and/or suicidal until their early deaths didn’t trouble them at all, as long as they got their weekly Sunday football fix.

All right, that’s unfair. The results actually just showed that only 36% of respondents think that the NFL’s handling of the concussion issue has caused them to view the pro football league less favorably. No, on second thought, it’s not unfair at all.

I’m sure the NFL honchos who are determined to keep their billion dollar profit machine purring away, powered by the game’s consumption of the minds and bodies of young men lured by a short-term bonanza of fame and bucks, are whooping it up in their park Avenue suites. Yup, they did it! They have successfully converted much of America into crass, blood-thirsty sadists who are only different in degree from the Romans who cheered on Nero’s various bloodsports. Continue reading →

If You Are Surprised To Learn That “No Animals Were Harmed During The Making Of This Film” Doesn’t Mean That No Animals Were Harmed During The Making Of The Film, Then You Havn’t Been Paying Attention To The Ethical Culture In Hollywood

/ Jack Marshall / 14 Comments
"OK, the tiger almost drowned. No harm, no foul, right?"

“OK, the tiger almost drowned. No harm, no foul, right?”

Hollywood abuses its child actors routinely, and you really believed it was kind to animals?

Today the Hollywood Insider carries a thorough exposé revealing that the American Humane Association, which supposedly monitors films for their treatment of  animals and grants the familiar“No Animals Were Harmed” trademark accreditation seen at the end of film and TV credits, participates in the covering-up of animal deaths and cruelty as much as it prevents them. The report suggests that the AHA  has been thoroughly co-opted by the industry, so that it is not an objective advocate for the creatures it supposedly represents, but a willing participant in audience deception.

The smoking gun quote may be this one, from Dr. S. Kwane Stewart, the veterinarian who took over as the national director of the AHA’s “No Animals Were Harmed” program in April:

“This whole idea that we’re cozy with the industry — it’s simply not the case. We first and foremost want to keep the animals safe…[but] we need to keep in mind that [the producers and directors of productions the AHA monitors] want to arrive at their vision as well.”

This means, of course, that the AHA representatives are not acting as an advocate for the animals, but as a participant in the film-making process that balances the lives and welfare of the animals against the concerns, needs and profit motives of the speaking, spending, threatening and otherwise powerful human beings with which they share a species and common values. Gee–I wonder who has the most weight in reaching that balance… Continue reading →

Making Sure Obamacare Wrecks The Holidays, Too

/ Jack Marshall / 36 Comments
What if you choked on that turkey and went into a coma...did you consider that? How would you pay for the the hospitalization? That's why you need insurance...

“What if you choked on that turkey and went into a coma…did you consider that? How would you pay for the hospitalization? That’s why you need insurance…”

Ah, the holidays, Thanksgiving and Christmas! Time to gather together in safe, friendly, warm and loving homes, united with loved ones, family and friends, to eat good food together, laugh and sing together, exchange gifts, good wishes and hope, perchance to worship and pray, but most important of all, to hector the stuffing out of everyone on behalf of the Democrats and Obamacare, because there really is no private, family time, time to give thanks and reflect of better things for our fellow human beings—just one great opportunity to carry the message of Big Brother to the eager, desperate and gullible, because, after all, the holidays are really about Barack Obama and his struggling health care law. Right?

Yecchhh.

Also..how dare they? Programming an army of Obamaphiles to turn the holidays into an extended infomercial for Obamacare crosses multiple lines, several of which place the stepper into disturbingly familiar totalitarian, collectivist territory, where every citizen is deemed a deputized agent of The One True Authority Over Us All. On BarackObama.com, the faithful Obamabots are given all they need to ruin the holidays, including a helpful “packing list” (to make sure your family has everything they need to enroll in Obamacare),  various ways to plot to ambush your loved ones to turn the conversation away from peace, good will and sugar plums to saving the President’s bacon, and talking points, so you can be just as charming and honest as Jay Carney, David Plouffe and Debbie Wasserman Schultz. Continue reading →