Marketing and Advertising

College Admissions Diversity Deception, Student Ethics Corruption

/ Jack Marshall / 32 Comments

shabazz_Wisconsin

See that young black man in the photo above, gracing the cover of the University of Wisconsin admissions brochure? The one apparently cheering for the Badgers at a Wisconsin football game? His name is Diallo Shabazz, and as a student at the school in 2000 had never been to a game in his life when someone photoshopped his head into a crowd shot to let potential applicants know how diverse the University of Wisconsin was. This infamous incident, which Jon Stewart had a ball with in the day (is the Daily Show really that old?), is apparently more the norm that we thought at the time.

Tim Pippert is a sociologist at Augsburg College in Minnesota. He and his researchers looked at more than 10,000 images from college brochures to compare the racial composition of students in the pictures to the colleges’ actual demographics. They discovered that diversity, as depicted in the brochures, was over-represented. “When we looked at African-Americans in those schools that were predominantly white, the actual percentage in those campuses was only about 5 percent of the student body,” Pippert told NPR. “They were photographed at 14.5 percent.” Continue reading →

Ethics Quiz: “The Penniless Girl” And The Yechhh! Competition

/ Jack Marshall / 9 Comments
"Hey...I'm cute, without shame, ambitious, mean...I could be a reality TV star!"

“Hey…I’m cute, without shame, ambitious, mean…I could be a reality TV star!”

Actress Erin Wotherspoon, 24, lives in Toronto and has an unusual avocation. As she describes it on “A Penniless Girl, Bad Dates and Plenty of Oysters”,

“I’ve got a pretty face & a pretty extensive urban spoon wish list…We all know that getting what you want in life can be tough. Which is why I’ve decided to let someone else finance my dreams. My dream? To eat in pretty restaurants without costing me a penny. You had me at Elk Tartare, lost me at chin strap. Follow me to learn who I screw over, bang and love as I navigate Toronto’s diners, drive-ins & dives.”

Yes, as breezily chronicled on the Tumblr blog, Erin entices unenticing, lonely and hopeful men to feed her at Toronto’s best eateries, then dumps them unceremoniously once the bill has been paid. As her mission statement above demonstrates, she doesn’t see anything wrong with this, despite the fact that it is dishonest, cruel, manipulative and a straight-up violation of both Kantian ethics (don’t use people) and the Golden Rule, as well as a pure as crap example of an ends justifies the means life philosophy. Are some of Erin’s escorts using her as well, essentially buying faux affectionate companionship for the cost of some elk tartare? Oh, surely. Such individuals use their affluence to sully the dignity and integrity of others for a price. The fact that one is being unethical in his dealings with another who is also unethical—mutual users, mutual corrupters—is no justification.

Now, as someone—maybe even Erin—could have predicted, a U.S. reality show producer wants to make a star out of her, and it appears that we may soon be able to watch Ellen dupe wannabe sugar daddies into delicious and free meals weekly.Then she can give an interview to GQ and explain why gays are sinners.

Your Ethics Alarms Ethics Quiz as 2013 winds down to an ethically depressing finale:

Who is more unethical: “the Penniless Girl” or the TV executives who want to make her rich and famous?

For me, it’s an easy call: the reality show purveyors are much worse than Erin. Selfish, deceptive, exploitive conduct is wrong and more harmful to society the more of it we get. Reality shows and the other ways the United States and its media reward terrible conduct—CNN giving Eliot Spitzer his own show, MSNBC doing the same with Al Sharpton, Fox employing sleazy (but famously sleazy!) Dick Morris, and the radio shows for the likes of Ollie North and G. Gordon Liddy come to mind, and now I’m nauseous again—make being unethical (or drunk, or stupid, or pathetic) a ticket to stardom, and even a desirable career path. It isn’t only reality shows, of course. It’s Republicans cheering Phil Robertson as if what he said wasn’t offensive; it’s Joe Wilson getting boat-loads of contributions off of shouting “You Lie!” at the President of the United States; it’s Tom Delay and Kim Kardashian getting gigs on “Dancing With The Stars” for being indicted and making a sex tape, respectively; it’s Kanye West, Miley Cyrus and other pop “sensations” receiving dawn to dusk publicity and inflated recording sales by behaving badly. We stifle liberty and expression by organizing boycotts against those whose conduct is objectively or subjectively offensive, but to reward them for it is courting cultural suicide, and turning the usual process of establishing healthy societal standards upside-down and inside out.

________________________________

Pointer: Fark

Facts: Toronto Sun, Tumblr

Graphic: Toronto Sun

Ethics Hero: “Ludo,” Under-Employed Law Grad Blogger

/ Jack Marshall / 8 Comments

True Grit - Reminds me of me

As Rooster Cogburn (John Wayne) says of plucky Maddy Ross (Kim Darby) in the original, and best, film version of “True Grit,” Ludo “reminds me of me.”

Naturally, I admire him.

Ludo is, in his own words, ” a recent law school graduate and aspiring writer from Southern California. He is currently overeducated and underemployed, working two jobs and keeping sane only by writing down the stories of the crazy stuff happening to him.  He is currently working on his first book, a collection of stories from his days driving a taxi in Orange County….” He is beginning to get some publicity thanks to his blog, Law Grad Working Retail, which provides sometimes hilarious accounts of his current existence as an over-educated, presumed automatic admittee to America’s powerful and elite presumably thrust into life the way most of America lives it.

Do not lump Ludo with “Nando” and the other bitter, unemployed or under-employed recent law grads who have had their ire aroused by my observations about them on Ethics Alarms   (also here). He is doing exactly what he should be doing, using his unique talents to open up new opportunities while presenting himself to the world of law and elsewhere as a likely asset. As he writes in a recent post rebutting criticism of his blog… Continue reading →

Crossing The Line Between Fun And Corruption: The Elf On The Shelf

/ Jack Marshall / 17 Comments
elf_on_the_shelf_6

“LOOK BEHIND YOU!!! LOOK BEHIND YOU!!!”

Ever since I first encountered an “Elf on the Shelf” at a friend’s home, I have wrestled with the alleged tendency I have to perceive serious unethical consequences in trivial matters. I have wrestled long enough: the “Elf on the Shelf” is an unethical addition to a child’s home, and parents should think long and hard before subjecting their children to its sinister influence.

If you have been lucky enough to avoid this relatively new addition to American holiday traditions, here is what is going on, right from the Elf on the Shelf website, where you can buy these small KGB agents in pajamas:

“The Elf on the Shelf® is a special scout elf sent from the North Pole to help Santa Claus manage his naughty and nice lists. When a family adopts an elf and gives it a name, the elf receives its Christmas magic and can fly to the North Pole each night to tell Santa Claus about all of the day’s adventures. Each morning, the elf returns to its family and perches in a different place to watch the fun. Children love to wake up and race around the house looking for their elf each morning. There are two simple rules that every child knows when it comes to having an elf. First, an elf cannot be touched; Christmas magic is very fragile and if an elf is touched it may lose that magic and be unable to fly back to the North Pole. Second, an elf cannot speak or move while anyone in the house is awake! An elf’s job is to watch and listen. Elves typically appear in their families’ homes at the beginning of the holiday season (around Thanksgiving in the U.S.). On Christmas Eve, the elves return to the North Pole with Santa Claus–until next year!” Continue reading →

Santa Claus Ethics, Stupid Division

/ Jack Marshall / 87 Comments
I don't care WHAT color this guy is, I'm getting my kid OUT of there!

I don’t care WHAT color this guy is, I’m getting my kid OUT of there!

The fact that there is a serious debate going on in the blogosphere and news media whether 1) Santa Claus is white; 2) whether it is racist to maintain he is white and 3) whether he should be some other race or species is more evidence that the United States of America is having a nervous breakdown. It also demonstrates that race-baiters and the insanely politically correct have no sense of proportion, moderation or shame, and that too many of those who are confronted by these annoying people don’t have the sense to know when to just nod, pat them on the heads and say, “Sure, sure…if it makes you happy.” Here are some loosely connected observations on a controversy too dumb to justify organization: Continue reading →

Maybe I’m Losing My Mind, But I Think Geico’s “Maxwell The Pig” Ads Are Racist

/ Jack Marshall / 45 Comments

Well, not racist, exactly, since there is no such human race (yet) as “Pig Men.” If there were such a race, however, there is no question that Geico’s humorous ads would be regarded as racist and offensive. And in Geico Universe, where Maxwell the Talking Pig resides, there is such a race. Therefore the ads are racist. Right? No?

Hear me out.

This has been bothering me for a while, and I don’t think I am imagining it. If we had, living among us, anthropomorphic swine like Maxwell (first discovered being driven home by a friend’s mother and yelling “Wee wee wee!” all the way), would making not so subtle, demeaning pig references (“when pigs fly” in one commercial, “pig in a blanket” in another) be considered acceptable or civil? Clearly not. Obviously Maxwell is a minority, and obviously sensitive about being a pig. Using “when pigs fly” around him is like intentionally inviting an obese friend to “chew the fat,” or accusing a Native American of being an “Indian giver.” Maxwell gets the intent of the insult in both ads, too: “I can’t believe she said that,” he says after one swine-slur, and “I walked right into that one,” after another.

Geico laid the foundation for Maxwell to be a “harmless” stand-in for harassed minorities that the commercials couldn’t mock without serious consequences in an earlier ad, where his car is stopped by a policeman. The cop asks, “Do you know why I stopped you?” Maxwell suggests profiling. “Because I’m a pig driving a convertible?” Yes, it’s strange. The more I think about it, the stranger and more subversive it seems…

This is ridiculous, I know, but also, I think, sinister. Continue reading →

Comment of the Day: The “I ♥ Boobies” Saga

/ Jack Marshall / 17 Comments
Me too! Uh, all in the interest of breast cancer detection and awareness, of course. Wait, what did you think I meant?

Me too! Uh, all in the interest of breast cancer detection and awareness, of course. Wait, what did you think I meant?

As is often the case, this topic interests me more than it appears to engage Ethics Alarms readers, so I was thrilled to see the following comment by Ulrike, who seems to share my belief that “Keep A Breast” Foundation is the ethics villain of this First Amendment skirmish, choosing buzz and cheap publicity over responsible messaging and being willing to throw well-aimed, legally immune monkey wrench into the classroom as well. 

Here is the Comment of the Day by Ulrike (who also has amassed a bumper crop of Ethics Alarms brownie points by being the blogs most determined volunteer proof-reader) on the post  The “I  ♥  Boobies” Saga.

I beg anyone’s pardon if you may find this off topic, but I really need to vent my anger about these bracelets: The message that these bracelets are sending out is not “Save your life by having regular check-ups!” but “Women are perceived as having breasts first, and subsequently as a person”. All this bracelet manages to do is to reduce women to their sexual attractiveness while fighting for their very lives. Well done, “Keep A Breast” Foundation. I wonder what bracelets girls and women who fell victim to aggressive breast cancer and lost one or both breasts are supposed to wear. Maybe “Don’t got boobies you can love anymore”? Continue reading →

The “I ♥ Boobies” Saga

/ Jack Marshall / 7 Comments

boobies bracelet

Some time in the foreseeable future, we may have the pleasure of reading the various opinions of sages like Antonin Scalia and Ruth Bader Ginsberg regarding the import of bracelets bearing the message, ” I  ♥ Boobies,” and whether it is a constitutional violation for public schools to ban students from wearing them. In August, the Third Circuit U.S. Court of Appeals rejected Pennsylvania’s’ Easton Area School District’s  prohibition of the breast cancer awareness bracelets on the grounds that they were potentially disruptive and inappropriately vulgar.

In late October, the District voted  authorize the district’s solicitor to file a petition with the U.S. Supreme Court seeking to have the high court hear arguments in the case. The controversy has been going on for three years, has cost the district  thousands of dollars in litigation costs that should have been spent on education, and will result, you can bet, in even more egregious expansion of vulgar language in the schools.

This easily avoidable Ethics Train Wreck occurred when two middle school students in Easton wore the bracelets to school with their parents’ permission despite a school ban that called them “distracting and demeaning.”  ETHICS FOUL #2  School is about learning and facilitating learning, not making an effort to intentionally pick fights  in the shadowy realm of First Amendment law. Why did the parents do this? Are the provocative bracelets really essential school fare? Will their presence in the schools have a measurable impact on breast cancer awareness? Was the ability of the girls to wear the bracelets, and their opportunity to bend the school to its will worth all the cost, time and disruption this defiance of a dress code was likely to cause a legitimate utilitarian trade-off?  I don’t think so. Continue reading →

Ethics Dunce: Bismarck, North Dakota’s CBS Affiliate, KXMB

/ Jack Marshall / 48 Comments

will Farrell

Actor and comedian Will Ferrell donned his  Ron Burgundy persona from “Anchorman”  and delivered the news for KXMB in Bismarck Saturday night. It was a promotion for “Anchorman 2: The Legend Continues,” the sequel to Ferrell’s  2004 hit comedy about a fictional news team in the politically incorrect 1970’s. The station’s sales manager, Tammy Blumhagen, explained that Ferrell’s agent contacted her in May and asked if he could anchor or co-anchor a newscast as part of the promotion tour for “Anchorman 2.” “When they called us, we kind of jumped at the opportunity,” she said.

Well, why wouldn’t she? Since U.S. journalism has abandoned all but the wan pretense of being a legitimate profession, perhaps all TV news broadcasts should just go the route of Bismarck’s local CBS station, and let clowns, reality stars, high school athletes, citizens picked at random, talking macaws and trained seals deliver the news. After all, neither the news judgment, integrity nor competence of what passes for journalists these days can be assumed or even expected. Why not just turn over the broadcast of the evening news to a comedian who plays a idiotic anchorman in films? It’s not like informing the public about what’s going on in the nation and the world is important or anything. The public doesn’t have a right to know. The public has a right to be amused. Continue reading →

Business Ethics: Searching For An Effective Way To Show Contempt, And Failing Miserably

/ Jack Marshall / 19 Comments
"You got a complaint?"

“You got a complaint?”

After yesterday’s excursion, I am adding Gold’s Gym to the long list of companies I will no longer patronize come Hell or high water. As my Dad used to say (he died exactly four years ago today, on my birthday, which I suspect may have been just another in a long line of his black humor pranks), “That and twenty cents will get you a ride on the MTA.”

Gold’s Gym screwed me in one of those little ways that doesn’t matter much in any one case, but that multiplied by thousands probably pays for some nice bonuses. I don’t appreciate this, and there should be a some way to make it stop, or at least hurt the company a little.  As with so many other unethical business practices, however, by other companies large and small, there isn’t, which is why those practices persist. And the fact that they are just scrimey, petty, unfair and wrong apparently isn’t that enough to make cause an executive somewhere in the chain of command who was raised right to just say, “Wait—this makes our company look like a used car lot.  Where’s our integrity?”  I suspect it’s because when such an executive does this, his boss says, “Integrity is nice, Bill, but that little trick pays for your raise.” To which Bill answers, “Oh. Never mind.” Continue reading →