Marketing and Advertising

Ethics Dunce: Oprah Winfrey

/ Jack Marshall / 3 Comments

If enough of these tune in to your TV show, the number of real viewers don't matter. Which gave Oprah an idea...

Oprah Winfrey’s new cable network, OWN, is foundering, so the much-worshipped icon of female empowerment empowered herself to rig the ratings system by sending out this tweet to her gazillion Twitter followers ( all right, she has only 9, 253, 598) Sunday night:

“Every 1 who can please turn to OWN especially if u have a Neilsen* box.”

OWN was debuting a new show called “Oprah’s Next Chapter.” Since a Nielson household is one of the 25,ooo Americans whose viewing habits are extrapolated to calculate the estimated viewers of any program nationwide, a direct appeal to someone with a Nielson box is an attempt to cheat. Those boxes count as many thousands of viewers in the ratings process, which is why the identity of the Nielson household is carefully protected. It is also why the penalty for trying to manipulate the ratings (if only the Nielson households and nobody else watched Oprah’s show, the ratings would inaccurately indicate that the program was a sensation) is to have the offending program’s ratings erased entirely. Continue reading →

Ethics Dunce and All-Time Most Unethical Group With “Ethics” In Its Name: People for the Ethical Treatment of Animals

/ Jack Marshall / 20 Comments

I'm SO glad my boyfriend joined PETA!

The People For The Ethical Treatment Of Animals seems to be unable to grasp the simple concept that if you show yourself to be completely insensitive to matters of right and wrong involving human beings, nobody in their right mind is going care what you think constitutes the ethical treatment of animals. The latest in a long trail of proof: before the disturbing controversy over the pro-Chris Brown tweets had cooled and in the wake of the death Whitney Houston, a former of domestic abuse victim. PETA thought it was the perfect time to release a new ad celebrating the desirability of being able to harm women in the bedroom.

The 30 second spot shows a young woman without pants and wearing a neck brace as she painfully walks to her apartment. “This is Jessica,” narrator says. “She suffers from ‘BWVAKTBOOM,’ ‘Boyfriend Went Vegan and Knocked the Bottom Out of Me,’ a painful condition that occurs when boyfriends go vegan and can suddenly bring it like a tantric porn star.” Jessica reaches the apartment and smilingly get ready for another round of presumably rough sex.

There are many terms that accurately describe men who are so uninterested in the women they have intimate relations with that they cause them pain and take pride in it. Rapists. Abusers. Max Cady. Sadists. Misogynists. Ass-holes.

“Vegans” is not one of them.

“PETA members,” perhaps.