Marketing and Advertising

When A Corporation Trusts Too Much: The Saga of the Unlimited AAirpass

/ Jack Marshall / 1 Comment

If you sell this guy a ticket to your all-you-can-eat buffet and he eats the table, is he at fault, or are you?

A strange subplot of the American Airlines bankruptcy is the saga of its unlimited AAirpass, a special deal offered by the airline in 1981. The company sold passes for a lifetime of free and unlimited First Class travel with no limitations at a price of $250,000. An additional $150,000 permitted AAirpass customers to buy one “companion ticket” that would let one person—anyone— accompany them on any flight, anywhere, again, for life.

Apparently eschewing competent market research—and you wondered why this airline went belly up?—American assumed that the lifetime luxury travel passes would be bought by corporations for their high-flying employees. But no; the purchasers were almost all very rich people with a lot of time on their hands. As designed, American got a quick influx of cash, but at an unacceptable and strangely unanticipated cost: the AAirpasses placed the company at the mercy of  few profligate travelers who exploited American’s carelessness to the edge of absurdity, thereby raising a fascinating ethical question: If someone lets you have the right to ruin them, is it ethical to do it? Continue reading →

Fox News’ War on Women’s Hair

/ Jack Marshall / 13 Comments

Did Walter Cronkite ever pose like this, Megyn?

I can’t stand this any more.

I just watched Fox news trot out five, count them, five comely, bleached blonde talking heads in a row. Some were radio hosts, were news readers, some were columnists, but none of them would have been out of place in a Maxim feature on “the Babes of Cable News,” or perhaps “The Stereotypical Babes of Cable News.” How demeaning and unfair to women, how warping for young women seeking careers in broadcast journalism, and how insulting to men!

The percentage of blondes on Fox defies random statistics, and when the rare brunette appears as a change of pace, it is clear that the Fox talent bookers just moved down from “head” to another part of the anatomy to compensate. I know that CNN Headline News has its pin-up morning gal Robin Meade, but the station’s parent at least employs Candy Crowley. I want to see female journalists, experts and commentators who are old, who are fat, who are homely; who are flat-chested, have crossed eyes or bad skin, and who are perceptive, professional and able. Fox’s cynical bias toward the young, shapely, blonde and beautiful is obnoxious, archaic, and offensive. Even its serious and talented women, like Megyn Kelly, have allowed themselves to be packaged as Playmates.

Enough. I don’t care how many pigs watch Fox. There’s no excuse for this.

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Graphic: Gentlemen’s Quarterly

Ethics Alarms attempts to give proper attribution and credit to all sources of  facts, analysis and other assistance that go into its blog posts. If you are aware of one I missed, or believe your own work was used in any way without proper attribution, please contact me, Jack Marshall, at  jamproethics@verizon.net.

Is a Plagiarist a Trustworthy Attorney? Let’s Ask Mary Frances Prevost!

/ Jack Marshall / 46 Comments

This is me, apparently.

San Diego criminal defense attorney Mary Frances Prevost has an interesting post on her blog about the ethics of George Zimmerman’s first set of attorneys.

MINE.

You wouldn’t know it was mine, of course, because blogger/attorney/ former Washington Post journalist Prevost has slapped her own name on it. There it is, right at the beginning: “by Mary Francis Prevost.” I think that’s interesting.

Her post, entitled “The Trayvon Martin Case Trainwreck: George Zimmerman’s Attorneys Need To Shut Up!”, was posted the same day as the Ethics Alarms post, “Next To Board The Trayvon Martin Ethics Train Wreck? Why, The Lawyers, Of Course!”, which began, coincidentally enough, by quoting John Steel’s post from the Legal Ethics Forum that read, “[S]hut up, guys. Shut the h*** up.”  It was two introductory paragraphs later, however, when “her” post got into the substance of “her” analysis of the ethical problems with the farewell press conference given by George Zimmerman’s attorneys shortly before the shooter of Trayvon Martin was charged, however, that I really began getting a serious dose of deja vu, also known as “Holy crap! This woman stole my article!” Continue reading →

Burger King, Mary J. Blige and the Political Correctness Double-Bind

/ Jack Marshall / 5 Comments

"No, let's give the fried chicken commercial to Donny Osmond. I don't think Mormons even like fried chicken..."

My theater company did a production of the Depression Era comedy “Stage Door,” about a group of young actresses  who stay in a boarding house. There are two roles for “domestics” in the play; the female of the two has quite a few lines. The director felt that it would be perpetuating a stereotype to cast African-Americans in these roles, though that is what the characters were supposed to be, so she cast white actors in both parts. The bottom line is that African-American actors were not cast because of their race, in parts written for actors of their race. No offensive stereotype..and no jobs.

This seems counter-productive and foolish to me. Another example: I was once told by the EEOC specialist at a New York law firm that he never took female associates on travel to meet with clients, because he didn’t want to be vulnerable to sexual harassment claims. “So you’re discriminating against women in your firm to avoid harassing them?” I asked. “Well, I suppose you could say that,” he replied.

Which brings us to Mary J. Blige. The singer was hired by Burger King to sing in a fried chicken commercial, and the result has been attacked as racist stereotyping by several black publications and critics. Burger King has pulled the commercial, muttering some cover-story, along with Blige, about the ad being released “prematurely.” How that would change the fact that she is singing “Crispy chicken, fresh lettuce, three cheeses with dressing!” I don’t really grasp. Anyway, Burger King has officially apologized, which, I suppose, means that just as you can’t use the term “chink in the armor” in discussing anything to do with Jeremy Lin, you can’t hire a black singer to promote fried chicken….even if a black singer wants to promote fried chicken and needs a job. Continue reading →

Ethics Dunces: Belvedere Vodka and Arnell

/ Jack Marshall / 5 Comments

“Ethics Dunces” doesn’t really do these two organizations justice. Try “too dumb to live” and “too unethical to be trusted with sharp objects.”

Or vice-versa.

Marketing whizzes Arnell devised this hysterically funny vodka ad for Belvedere Vodka, showing a happily horny man sexually assaulting a terrified female victim. What fun! And such a witty tag line: “Unlike Some People, Belvedere Always Goes Down Smoothly.”

Goes down, get it?

It took about an hour after this juvenile, rape-friendly offal was posted on Twitter and Facebook for there to be such a negative reaction that even the bombed cretins at the vodka company were able to figure out something was wrong. So they pulled the ad, and apologized, kind of, tweeting,

“We apologize to any of our fans who were offended by our recent tweet. We continue to be an advocate of safe and responsible drinking.”

Uhhhhhh…no. “We apologize to those who were offended”–a non-apology apology. Ethics strike two. “We continue to be an advocate of safe and responsible drinking”—what? These idiots still didn’t understand what they were supposed to be apologizing for!!!   Ethics Strike THREE! Continue reading →

Unethical Advertising Slogan of the Month: Reebok

/ Jack Marshall / 9 Comments

You read that right: the slogan, which Rebok printed up for use by an affiliated gym in Germany and which quickly went viral on the web, is

“CHEAT ON YOUR GIRLFRIEND, NOT ON YOUR WORKOUT!”

As blatantly unethical exhortations in pursuit of commerce go, this one is pretty spectacular. Consider:

  • It is disrespectful of women.
  • It advocates betrayal, dishonesty, disloyalty, infidelity, promiscuity and cheating.
  • It designates a higher priority to narcissistic self-maintenance over love, commitment, and stable relationships.
  • It represents an athletic equipment company giving the stamp of approval to cheating.

That’s a remarkable amount of bad ethics in just eight words. A masterpiece of economical cultural poison. Bravo! Continue reading →

Comment of the Day: Anti-Bullying Mis-steps: The Perils of Changing Cultural Norms (Part 2)

/ Jack Marshall / 6 Comments

From Penn, excellent and valuable insight on “The Hunger Games” controversy, going into relevant issues and facts that my post did not. Here is his Comment of the Day on the post, Anti-Bullying Mis-steps: The Perils of Changing Cultural Norms (Part 2):

“The purpose of this argument scares the hell out of me. As one press-screener’s review had it, and as the trailers make clear, “The Hunger Games” tells the story of a televised fight to the death between(sic) a group of youngsters in which only one can survive.” If I believed there were any merit to the MPAA system, yes, R is what it should be. [“This Film is Not Yet Rated” is the movie to see on this subject.] Continue reading →

Anti-Bullying Mis-steps: The Perils of Changing Cultural Norms (Part 2)

/ Jack Marshall / 8 Comments

If "Hunger Games" should be able to bypass the ratings because kids can learn from it, then why shouldn't a film like "A Clockwork Orange," a better film, should also get a pass?

When society decides makes altering attitudes about any conduct a priority,an immediate danger is that it will destroy other societal safe-guards and damage other valid cultural norms in its tunnel-vision.

“Hunger Games,” a film about the consequences of bullying based on a best-selling novel, is about to hit theaters with an R rating, meaning that teens, the prime target of the nation’s anti-bullying effort, can’t see the film without their parents’ permission. Katy Butler, a young bullying victim, has led a national effort to get the film’s ratings reversed. Predictably, politicians have jumped on the bandwagon.

“Over 13 million American youths will be bullied over the course of this year alone, making it the most common form of violence experienced by young people in our nation,” begins a letter from Rep. Mike Honda (D.- Calif.) to his colleagues, in support of Butler’s campaign. “We cannot hope to control this epidemic … without discussing tough issues publicly and bringing them to the forefront of the consciousness of the American public.”

“YES! RIGHT ON! OF COURSE!” Except that what Butler and Honda are proposing essentially undermines the entire purpose of movie ratings, and if their efforts succeed, there is no way anyone will be able to argue that the system has a shred of integrity at all. Continue reading →

The Ethics Verdict on the Homeless Hotspot Project

/ Jack Marshall / 22 Comments

BBH Labs, the innovation unit of the international marketing agency BBH, hired members of the Austin, Texas homeless population to walk around carrying mobile Wi-Fi devices, offering high-speed Internet access in exchange for donations. Thirteen volunteers from a homeless shelter were hooked up to the devices, given business cards and put in shirts with messages that designated them as human connections. “I’m Rudolph, a 4G Hotspot” read the label on the homeless man on the New York Post’s front page with the lead, “HOT BUMS!”

The Walking Hotspots—now there’s a new horror series for AMC when they run out of zombies— were told to go to the most densely packed areas of the South by Southwest high-tech festival in Austin, Texas, where the technology trend-devouring conventioners often overwhelm the cellular networks with their smart phones. Attendees were told they could go up to a Homeless Hotspot and log on to his 4G network using the number on his T-shirt. A two-dollar contribution to the homeless man was the suggested payment for 15 minutes of service. BBH Labs paid  the wired-up homeless $20 a day, and they were also able to keep whatever customers donated.

What BBH called its “charitable  experiment” ended yesterday with the conference, and with all participants seemingly thrilled. The “Homeless Hotspot” gimmick got nationwide publicity, thirteen homeless men made some money, and conference participants got great connectivity…so why were so many people upset? Continue reading →

Ethics Hero: —Wait For It—Rush Limbaugh!

/ Jack Marshall / 14 Comments

No, not for that!

For this:

Odd...one would think that a bed company would be familiar with this expression. Well, NOW it is!

After Rush Limbaugh’s personal attack on Sandra Fluke for her testimony before some House Democrats generated furious backlash and activist threats of boycotts of his sponsors, Sleep Train, which calls itself  “the No. 1 Bedding Specialist on the West Coast, and most recognized mattress retailer in the region,” announced that it was ceasing its advertising on Limbaugh’s daily radio show. It had been a national sponsor for 25 years. “As a diverse company, Sleep Train does not condone such negative comments directed toward any person,” the company said in a statement. “We have currently pulled our ads with Rush Limbaugh.”

Sleep Train is, to use the vernacular, a corporate worm. It began advertising with Limbaugh when it was a small company, and he has treated it well. At a moment when the talk show host was under attack by political opponents who want to get him off the air and be free of influential political commentary that often spears their cherished objectives, the company not only abandoned Limbaugh but kicked him when he was down. It was also deceitful about it: while it’s announcement sounded unequivocal, in fact it had only suspended its ads rather than withdrawn as a sponsor. Continue reading →