The N.F.L. Is Helping Chuck Klosterman’s Prediction Come True

I was going to get this up before the Super Bowl, but it turns out that the issue was further crystalized by the game itself. As happens approximately 50% of the time with this annual spectacle, the game was a yawn, and much of the news coming out of the contest involved the NFL’s deliberate transformation of what was once considered a unifying family cultural event, like Fourth of July fireworks, into a partisan, progressive statement about how America sucks, with expensive TV ads extolling capitalism and patriotism at the same time. That’s message whiplash, and ethically irresponsible.

As the New York Times explained, without criticism, the NFL took a hard turn Left when it put Barack Obama pal Jay-Z, the rap star and impresario, in charge of the Super Bowl halftime show after the 2018 Super Bowl had triggered anger from fans over players “taking a knee” during the National Anthem. The Times, spinning as usual, says that the kneeling was intended to “draw attention to police brutality and social justice issues.”

As Ethics Alarms pointed out at the time, none of the kneelers, including its cynical originator, over-the-hill quarterback Colin Kaepernick, ever explained coherently what they were kneeling about. What “police brutality”? Oh, you know, Mike Brown, whom Black Lives Matters still says was “murdered” on its website. What social justice issues? Oh, you know: it’s time for white people to be discriminated against to make up for slavery. The left-turn was a greed-induced mass virtue signal to blacks, clueless young fans, and Democrats. (It helped that President Trump vociferously attacked Kaepernick and Co., so the kneeling appealed to the Trump Deranged too. (See Dissonance Scale, Cognitive)

The Times:

Ethics Dunce: Ethics Villain, the National Football League

The headline raises an interesting question: can an ethics villain be an ethics dunce, since ethics villains by definition don’t care about ethics, so how can they be judged stupid for ignoring them? Ah well, a topic for another day. Ann Althouse would ask Grok to resolve the issue…if I ever start quoting AI here regularly, someone please come up behind me and bash in my head with a brick.

I’ve been putting off the National Football League announcing that its now iconic halftime show during the 2026 Super Bowl in Santa Clara will star Bad Bunny, a performer I was mercifully unaware of before the announcement. After all, I could write this post any time between now and February 9, 2026, the day after the national sports event that I will not watch again because the sport it involves is deadly.

Today, however, I am in a bad mood, so it’s time. The Super Bowl has evolved as cultural phenomenon that is one of the rare yearly American events that unifies the nation, families, races and commerce. It is supposed to be non-partisan, non-political, and G-rated so families can watch the game and its surrounding hoopla with their children. When Janet Jackson exposed a nipple during a halftime performance, you would have thought that she has performed a human sacrifice by the reaction in the news media.

But now it is 2025, the Great Stupid still stalks the land, Trump Derangement reigns in the corporate suites, and thus the National Football League, which happily pays its players to become brain-injured, has chosen as its star attraction during the Super Bowl half-time show…

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