I was going to get this up before the Super Bowl, but it turns out that the issue was further crystalized by the game itself. As happens approximately 50% of the time with this annual spectacle, the game was a yawn, and much of the news coming out of the contest involved the NFL’s deliberate transformation of what was once considered a unifying family cultural event, like Fourth of July fireworks, into a partisan, progressive statement about how America sucks, with expensive TV ads extolling capitalism and patriotism at the same time. That’s message whiplash, and ethically irresponsible.
As the New York Times explained, without criticism, the NFL took a hard turn Left when it put Barack Obama pal Jay-Z, the rap star and impresario, in charge of the Super Bowl halftime show after the 2018 Super Bowl had triggered anger from fans over players “taking a knee” during the National Anthem. The Times, spinning as usual, says that the kneeling was intended to “draw attention to police brutality and social justice issues.”
As Ethics Alarms pointed out at the time, none of the kneelers, including its cynical originator, over-the-hill quarterback Colin Kaepernick, ever explained coherently what they were kneeling about. What “police brutality”? Oh, you know, Mike Brown, whom Black Lives Matters still says was “murdered” on its website. What social justice issues? Oh, you know: it’s time for white people to be discriminated against to make up for slavery. The left-turn was a greed-induced mass virtue signal to blacks, clueless young fans, and Democrats. (It helped that President Trump vociferously attacked Kaepernick and Co., so the kneeling appealed to the Trump Deranged too. (See Dissonance Scale, Cognitive)
