Despite the lightest traffic Ethics Alarms had experienced since Christmas in the week running up to Memorial Day, May 2011 will break the blog’s previous record for most visits, and end up approximately 300% busier than May 2010.

My heartfelt thanks to regulars and occasional visitors too—even those who still want to argue about the Tide commercials—with Acti-Lift!—for making my efforts here seem, if not especially influential, not entirely unappreciated either.