Why I Won’t Be Using Frank’s Red Hot No Matter How Good It Is

I know, I know. I’m like King Canute trying to command the seas, or Grandpa Simpson, shaking his fist and shouting at clouds.  I don’t care. If the culture and societyare going to allow America to be coarsened beyond all reason, at least I’ll be able to say that I wasn’t complicit.

All of my posts on this topic are basically the same; I know it. Here are a few…

[T]he Kraft Heinz Company’s newest frozen meals brand, Devour, has been advertising its products with a TV ad in which a boss catches his employee becoming sexually aroused by his lunch, to which he applies a sexy spank with his fork. The ad’s tagline: “Food You Want to Fork.”

Kraft says the ad is aimed at men aged 25-35, so I guess that’s okay then. Everyone knows that demographic is made up of assholes—is that the theory?—and the best way to please them is to make the kind of juvenile sexual innuendo that we had in naughty songs like “Shaving Cream” about when I was 12. It’s so hilarious when people use a word that sounds like a dirty word in a context where it is obviously intentional, but don’t really say the word, because, see, its, like, not polite.  Got it. My sides are splitting.

…Here is what Ethics Alarms said in response to Heineken’s gay-themed vulgar ad about “flipping another man’s meat”:

‘There is no justification for polluting television and the culture with such ick, and it is irresponsible and disrespectful to TV audiences to do it…the useful and natural filter we used to have on language has been shot full of holes by too many high profile boors to mention, although the fact that one Presidential candidate is one of them doesn’t help.”

On the general topic of giving up any efforts to keep public discourse within civil boundaries, a January 2016 post concluded,

Does everybody want to live in a society where everyone from executives, pundits and actors to nannies, athletes and bank tellers are routinely spewing cunt,fuck, suck and motherfucker like Samuel L. Jackson on a bad day? That’s where we’re heading, That’s where we’re heading, if enough people don’t have the guts and common sense to say, and fast,”Oh, stop it. Learn to speak like an adult.”

Wonderful Pistachios uses “nuts” as a sexual innuendo, Booking.com uses “booking” to code “fucking,” and K-Mart thinks it’s funny to use “ship” to suggest “shit,” because who doesn’t want to think about shit? We make our own culture in the end, and if we want to live in a cultural pig sty, then that’s where we will live. Apparently no one cares, or not enough of us, anyway.

In 2015,  a Reese’s Peanut Butter Cups commercial featured the tags “Women want like to make it last…Men are done in seconds…Typical.”  I wrote,

“Who decided that gratuitous sexual innuendo is inherently hilarious and appropriate in every context, at every moment? Well, no one yet. Again, it is the boors in ad agencies and clods in corporate boardrooms who are pushing us down this uncivil, impolite, needlessly sleazy path.  We can remind them that there are limits dictated by taste and decorum, or we can just shrug it off, part of the irreversible ratchet process called “defining deviancy down.”

Two years later, Volkswagen has Dean Martin crooning about “The Birds and the Bees” (Dean’s version above is better, a joy)  while we see a VW bouncing up and down as the couples who own it engage in vigorous sexual intercourse.

Now Frank’s Red Hot is being praised for it’s new, catchy slogan, originally uttered by an elderly actress (because old people being vulgar is always hilarious, for some reason): “I put that [shit} on everything.” Continue reading

KABOOM! So It Has Come To This: The Book-Of-The-Month TV Commercial

We have discussed here the increasingly common phenomenon of companies building their TV ads on the juvenile gag of suggesting a vulgar, obscene or rude word, or a topic not discussed publicly in polite society but not really saying what is clearly implied.

Kraft Heinz Company advertised its products with a TV ad in which a boss caught  his employee becoming sexually aroused by his lunch, with the tagline: “Food You Want to Fork.” Get it? HAR! Heineken featured a gay-themed beer ad about “flipping another man’s meat”–“Huh? It’s just barbecue! You must have a dirty mind!.” Wonderful Pistachios uses “nuts” as sexual innuendo, Booking.com uses “booking” in phrases suggesting “fucking,” and K-Mart uses “ship” to suggest “shit.” Reese’s Peanut Butter Cups has run commercial featuring the tags Women want like to make it last…Men are done in seconds…Typical.”  Last year, Volkswagen had Dean Martin crooning about “The Birds and the Bees”  while we see a VW bouncing up and down as the couples within engage in vigorous sexual intercourse, unless they are tying to use pogo sticks.

This is corporate America accelerating the coarsening and vulgarizing society, endangering manners, and helping to make boors out of our children. Quoting Ethics Alarms quoting Ethics Alarms the last time I wrote about this: Continue reading

Dear Madison Ave: As Long As TV Commercials Keep Getting More Gratuitously Vulgar, Ethics Alarms Will Keep Objecting To Them. I’m Sure You Are Trembling In Fear.

It is tragically clear now that Madison Avenue has decided there is a cultural consensus that it is incredibly funny to imply vulgar words and make sexual allusions in TV commercials. Objections to this as juvenile, culturally degrading and gratuitous from this quarter have no effect, accept to attract the usual “lighten up” comments from applauding vulgarians. Well, I don’t care. Ethics Alarms will keep pointing out what wrong anyway. You want a President who boasts about the size of his penis during a debate? THIS is how you get a President who boasts about the size of his penis during a debate. You want a President who uses  a menstrual reference to  attack a female journalist? This is how you get that too.

The only satisfaction, I suppose, is the same uncivil vulgarians who most object to the results of this cultural pollution are also the ones sending the “lighten up” comments.

Since August of last year, the Kraft Heinz Company’s newest frozen meals brand, Devour, has been advertising its products with a TV ad in which a boss catches  his employee becoming sexually aroused by his lunch,  to  which he applies a sexy spank with his fork. The ad’s tagline: “Food You Want to Fork.”

Nice.

Kraft says the ad is aimed at men aged 25-35, so I guess that’s okay then. Everyone knows that demographic is made up of assholes—is that the theory?—and the best way to please them is to make the kind of juvenile sexual innuendo that we had in naughty songs like “Shaving Cream” about when I was 12. It’s so hilarious when people use a word that sounds like a dirty word in a context where it is obviously intentional, but don’t really say the word, because, see, its, like, not polite.  Got it. My sides are splitting. Continue reading

Unethical Quote Of The Week: Republican Congressional Candidate Dan Bongino

Soap in mouth

“Marc listen, you can go fuck yourself…You’re a real disgusting piece of shit. You have no idea why I moved to Florida…Hey, shut the fuck up! Go fuck yourself, you piece of shit. You don’t know why I moved to Florida, you motherfucker fucking coward!…Fuck you, fuck yourself! Wait til I shred your fucking ass on the radio. Shut the fuck up.”

—-Dan Bongino, Florida Republican running in a Congressional primary, in a phone interview with Politico reporter Marc Caputo. Yes, he knew it was being recorded.

Stay classy, Republicans.

If you care about the context for this asinine performance, be my guest: read about it here. I don’t care if someone said that his mother slept with alpacas. His string of obscenities demonstrates a lack of respect for the public, miserable judgment, poor self-control, and the powers of expression of an under-educated pimp. Just what we need more of in Congress.

What kind of semi-civilized fool would vote for someone like this? I know, I know…the same kind of fool who would vote for Donald Trump.

Keep It Up, Vulgarians

This morning I was listening to a CNN reporter in New Hampshire interviewing an ordinary, middle aged woman who is a Trump supporter, and she dropped a word inappropriate for TV live. The interviewer said, “You just said a cuss word!” and she just ignored him. In Phoenix, Don Harris, the head of Arizona’s largest NAACP chapter, was discussing the somehow national scandal over six white teenage Desert Vista High School students posting a photo of themselves aligned so the letters on their T-shirts spelled N-I-*-* E-R when he just couldn’t resist saying that a TV reporter who had just interviewed him had “nice tits”as he was speaking to another TV interviewer.

The recording was posted, and Harris had to resign as Chapter president. Called about the incident by another reporter, Harris said, among other things, “I’m really fucking sorry. I’m going to slash my wrists . . . Better yet, I’m going to throw myself out of a fucking window, except I’m on the first floor . . . I’m one of the best goddamned people in the state. They’ve seen me now, they’ve seen what I’ve done. I’ve given up my law practice. I’m down here six, seven days a week. That’s what my commitment is. I support NOW, the women’s organization — goddamn! — are you shitting me? Are you going to write this up?”

Why yes, Don, you vulgar fool, they are.

Harris and the dumb New Hampshire woman (I did say she was a Donald Trump supporter, right?) are victims of the crude and ugly culture of rudeness and incivility being imposed on the culture. If you don’t fight back, you will be sucked in: your civility and decency ethics alarms will become rusted and useless. At the 2016 Golden Globes awards, knowing they were on live TV and in front of an audience of adults, various presenters and award winners used the words cunt, sugar tits, fuck and fucking (twice). Speaking like this in private or controlled workplace surroundings is as old as the hills, but somewhere the principle has been lost in which such gutter discourse was understood to be ugly, lazy and the mark of an unmannerly lout when it leaks into more formal, or public settings. Who thinks this is a positive development? Continue reading