I am, as regular readers here know, generally an admirer of Ann Althouse, the retired Madison Wis. law professor who has operated a long-time blog with a wide following I can only envy. But when Ann jumps the rails, she doesn’t fool around, and her post today commenting on the Bud Light-Dylan Mulroney ethics train wreck makes me marvel, not for the first time, at some of her blind spots.
As usual, someone else’s article triggered her analysis; in this case, it was “Bud Light suffers bloodbath as longtime and loyal consumers revolt against transgender campaign/’In Bud Light’s effort to be inclusive, they excluded almost everybody else,’ says a St. Louis bar owner” at the Fox Business website. The passage that triggered Ann was this:
“Bud Light vice president of marketing Alissa Heinerscheid said she was inspired to update the ‘fratty’ and ‘out-of-touch’ humor of the beer company with ‘inclusivity’ in a March 30 interview with the podcast ‘Make Yourself At Home.’But her effort to be inclusive excluded the people who matter most — Bud Light drinkers, according to St. Louis-area operator John Rieker. ‘It’s kind of mind-boggling they stepped into this realm,’ Rieker, who owns Harpo’s Bar and Grill in Chesterfield, Missouri, told FOX Business. ‘You’re marketing to an audience that represents a fraction of 1% of consumers while alienating the much larger base of your consumers.'”
Here are Althouse’s reactions, with my reactions to her, because this cannot be left unrebutted: Continue reading