crassness

“Ick” Or Unethical: The NBA Decides To Let Its Players Be Human Billboards

/ Jack Marshall / 9 Comments
Classy. I can't wait.

Classy. I can’t wait.

News Item, from ESPN:

The NBA announced… that the board of governors has approved a three-year pilot program to allow teams to sell a corporate logo on their jerseys.

Teams can now start pitching companies on buying a 2.5-inch-by-2.5-inch space as the NBA becomes the first of the four major U.S. sports leagues to put ads on regular game-day jerseys. In an era when virtually every facet of the sports experience is advertised or sponsored, the uniform had been the last ad-free haven.

The first season of the program will be in 2017-18…

“It’s my hope, independent of whatever additional revenues are generated through this patch program, that the greatest impact will be in this amplifying effect of companies choosing to associate directly with a team jersey, then going out and promoting that relationship to the largest market,” NBA commissioner Adam Silver said.

Silver said the league had calculated that the program will be worth about $100 million a year.

Well, ick.

It’s not bad enough that a city’s sports teams have to play in arenas and stadiums named after pet food retailers, banks, car insurance companies and fraudulent corporations rather than local landmarks and community heroes. Now our kids’ heroes will be branded with commerce too…not literally, of course. Not yet.

The NBA has always been the crassest of the major league sports, so the identity of the first league to break one of the last barriers of money-grubbing indignity was preordained. Most of the NBA’s fans, who already don’t mind that the league corrupts college sports and glorifies men who collect illegitimate children the way normal people collect matchbooks, don’t care, so this was not a hard call for the NBA, I would guess.

It’s gross, but is anything wrong with it? After all, NBA players already accept money to put their names on products. It isn’t as if they have an aura of purity about them, and their obvious venality pales in the shadow of game-winning three-pointers and spectacular dunks. What ethical principle is being violated by the NBA turning its players into walking, jumping, shooting billboards? Continue reading →

Clever! But Wrong: “Hoodies For Hobos”

/ Jack Marshall / 43 Comments

Homeless advertisng

“Team ADD -A-BALL is proud to announce our new outreach program ‘Hoodies for Hobo’s’. All profits from sweatshirt and t-shirt sales go towards outfitting Seattle’s street people with some fresh gear. I will post a pic of every new bum we spruce up. Thanks everyone.”

—-Add-a-Ball owner Brad Johnsen, on his company’s Facebook page.

Yes, Brad, who casually refers to his walking billboards as “bums,” has what he sees as a perfect plan. Profits profits from all  T-shirt and apparel sales at Johnsen’s Seattle arcade will be used to outfit the city’s homeless “with some fresh gear,” all sporting the arcade’s name and logo. Everybody wins! He gets publicity and good will for this—wink, wink—“charity,” the homeless get spiffy new clothes, and he gets really cheap advertising.

So what if he robs the objects of his charity of their dignity, exploits them, and dehumanizes them into the equivalents of car bumpers? Hey, no plan is perfect! To his credit, sort of, Johnsen’s comments don’t exactly leave much room for doubts about his compassion and motives. “If it also encourages people to go play pinball and get drunk—all the better,” he says.

If he was interested in anything other than the cheap publicity…like, say, the welfare of the homeless, Johnsen would hand out clothes without the logo. I’m sure he wouldn’t understand why I say that. Or why paying the “bums’ who choose to wear the ones that advertise his business would be the ethical course, since it would compensate the homeless for their service and give them a sense of self-worth, rather than making them, in effect, unpaid sandwich-board wearers for the privilege of wearing a lousy hoodie.

I wonder how many people see nothing unethical Johnsen’s scheme. I’m a little afraid to find out.

[Addendum (4 PM 4/10/14): I should have mentioned in the original post that Kant would have agreed with me. This is a Categorical Imperative situation, using human beings as a means rather than an end: “Act in such a way that you always treat humanity, whether in your own person or in the person of any other, never simply as a means, but always at the same time as an end.”  The fact that the cynical ploy can be represented as a one that aims at clothing the homeless makes the label a little shaky, and I admit that the “Ick Factor” looms large here.]

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Pointer:  Drudge

Facts: Vocative

 

 

 

When The Ethics Alarm Fails

/ Jack Marshall / 5 Comments

tumbledown-jpg

Or, in the alternative, you’re an idiot.

The owner of a Wisconsin golf course has apologized for using a national disaster and the deaths of nearly 3000 Americans as a commercial promotion. Apparently he has done this before and nobody complained. How is this possible? Isn’t this the very definition of exploitive, crass, and disrespectful? Has the golf course owner grown up with fond memories of November 22 sales and December 7 parades?

How could it be that nobody in his family or circle of friends or the golfers at the course alerted him that such a 9-11 promotion was tone-deaf? If I’m about to do something this stupid and wrong, I expect those around me to let me know before somebody, like me, gets hurt. The owner’s associates failed their obligations too: we need to help each other do the right thing, because everyone’s ethics alarms malfunction sometimes.

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Pointer: Althouse

Facts and Graphic:Channel 3000

To Wisconsin Unions, a Depressed Woman’s Suicide Is Just Another PR Weapon

/ Jack Marshall / 8 Comments

"Oh, no. Poor ..hey, wait a minute! We just might be able to use this!"

“The ends justify the means,” for better or worse, has always been the modus operandi of the American union movement. Back at the beginning of the 20th Century, this often translated into violence, as union leaders used bombs and murder to counter equally vile tactics—or worse—by their industry foes. Union violence is more common today in the threatening than in the actual execution, but the public unions battling Governor Scott Walker in Wisconsin have made it increasingly clear that ethics, fairness and truth are not going to stand in the way of their objectives, particularly the objective of winning the battle for public support.

A new low may have been reached with the effort to blame Walker for the suicide of Jeri-Lyn Betts, a 57-year-old teacher suffering from chronic depression, who apparently committed suicide last week.  Continue reading →