Thanks, Lenddo, For A Brave, New…Crummy…World

I hate you, Jeff, and I hate your friends.

I hate you, Jeff, and I hate your friends.

Some ideas that brilliant young people have in the technology field should have remained unthought, and if thought, promptly rejected on the grounds that however clever and profitable, they will make the world a crummier place. This is one of those ideas:

From CNN Money we learn that Lenddo, a new financial lending companies (apparently none of the brilliant young people work in the marketing department—Lenddo???)  has figured out that one’s Facebook friends, and how friendly you are with them,  are a revealing indicator of your credit worthiness. If one of those FB friends is late paying back a loan to Lenddo, their data indicates that it means you are more of a credit risk than if that friend was right on time. Not only that, if the delinquent friend is someone you frequently interact with on the social network, it means you are even more likely to be a deadbeat.

“It turns out humans are really good at knowing who is trustworthy and reliable in their community,” happily crows Jeff Stewart, a co-founder and CEO of Lenddo. “What’s new is that we’re now able to measure through massive computing power.”  Fascinating, Jeff!

You suck. Continue reading