Wow, Look at All the Nice People and Respectable Organizations Profiting From Listerine Killing Alcoholics!

I last posted “The Amazing Mouthwash Deception: Helping Alcoholics Relapse For Profit” in March of 2024, about a week after my wife Grace died suddenly. Her death was almost certainly a direct consequence of her alcoholism, which she frequently serviced through the surreptitious consumption of alcohol-containing mouthwash, usually Listerine. I was not planning on re-posting the piece so soon afterwards, but today I discovered the weird story of how botched contract drafting in 1881 resulted in Johnson & Johnson having to pay six dollars for every 2,016 ounces of Listerine sold, (the equivalent to 144 14-oz. bottles) to Listerine’s many royalty holders. Even though the royalties have been split, sold and traded, they are still worth a lot of money because Listerine is the best selling mouthwash (and secret alcoholic beverage) in the world. You can read the whole, strange tale here , but what matters ethically is this: among the organizations making money off of this deadly stuff are…

  • Wellesley College
  • The American Bible Society
  • The Salvation Army
  • The Rockefeller Foundation
  • The Bell Telephone Company

…and the Catholic Archdiocese of New York owned a 50% stake in Listerine royalties for nearly two decades, making almost $13 million over 16 years.

Shame on all of them. As I first explained in 2010 in a post that has been read over 50,000 times (it’s still not enough), Listerine is a destructive resource for alcoholics, and that use represents an untold, but definitely large, percentage of Listerine sales. The companies that have owned Listerine have deliberately maintained the deception that it can’t be guzzled, and the deception benefits their huge market of addicts, and of course, the companies, their shareholders, and royalty owners.

In my 2016 introduction to the post, I wrote in part, “Most of all, I am revolted that what I increasingly have come to believe is an intentional, profit-motivated deception by manufacturers continues, despite their knowledge that their product is killing alcoholics and destroying families. I know proof would be difficult, but there have been successful class action lawsuits with millions in punitive damage settlements for less despicable conduct. Somewhere, there must be an employee or executive who acknowledges that the makers of mouthwash with alcohol know their product is being swallowed rather than swished, and are happy to profit from it….People are killing themselves right under our noses, and we are being thrown of by the minty smell of their breath.”

And now I know that all sorts of nice people and admirable organizations profit from their deaths.

Once again, here is “The Amazing Mouthwash Deception: Helping Alcoholics Relapse For Profit,” dedicated, as it always will be, to brilliant, beautiful, kind, loving—and dead—- Grace Bowen Marshall:

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In Memory of Grace: “The Amazing Mouthwash Deception: Helping Alcoholics Relapse For Profit”

When I last re-posted this early Ethics Alarms entry from 2010, I called it, “Since Ethics Alarms Appears To Be The Only Source Trying To Publicize This Problem, Here, For The Third Time.” Not much has changed since then, except that my wife is dead. Listerine played a major role in killing her: Grace’s last major relapse—she battled alcoholism her entire adult life—occurred right before the pandemic when she impulsively drank down an entire jumbo bottle of the vile stuff and shortly thereafter took a nearly fatal fall off a curb outside our home. She never fully recovered from the effects of that fall, though other, less catastrophic relapses involving the mouthwash occurred at regular intervals.

As I explained in an earlier introduction, the original post “raised an important and shamefully under-reported topic, one that despite my exhortations then has yet to be adequately examined in the media.” In 2016, when I googled various combinations of “mouthwash,” “Listerine,”‘alcoholism,” and “alcoholic,” the first result was still my post. [UPDATE: The Ethics Alarms post is now about 100 deep, behind such links as “Should I switch to alcohol-free mouthwash?” Note that since 2016, Google’s algorithm buries EA in its searches because it is insufficiently in tune with the Axis.]

“Most people who are not afflicted with the disease of alcoholism have no idea that mouthwash is a popular stand-in for liquor, or that is used to deceive family members who think an addict is no longer using or intoxicated,” I wrote in the 2016 intro. First I was prompted to re-post the essay after I had been shocked to hear a physician friend who treated alcoholics plead complete ignorance of the links between mouthwash and alcoholism. The last time, it was the surprising reaction of my own physician, who is usually up-to-date on all medical research, and had treated alcoholism sufferers at the VA. He had never heard anything about the problem.

I’m re-posting this time because of Grace. The quote from my 2016 intro is still valid:

“Despite my frustration that what I regard as a true exposé that should have sparked an equivalent article in a more widely read forum has remained relatively unknown, I am encouraged by the effect it has had. Most Ethics Alarms posts have their greatest traffic around the time they are posted, but since 2010, the page views of this article have increased steadily…More importantly, it has drawn comments like this one:

‘Am looking after my twin sister who is a chronic alcoholic. She has been three days sober and then she just walked in and I couldn’t work out what the hell happened. She was in a stupor , but there was no alcohol and I am dispensing the Valium for detox period and she smelt like mint!! Found three bottles of it !!! This is my last big push to help her and she pleaded innocent and no idea it had alcohol in it! Hasn’t had a shower for two days but keeps her mouth fresh and sweet !! Thanks for the information. Much appreciated XXX’

“Most of all, I am revolted that what I increasingly have come to believe is an intentional, profit-motivated deception by manufacturers continues, despite their knowledge that their product is killing alcoholics and destroying families. I know proof would be difficult, but there have been successful class action lawsuits with millions in punitive damage settlements for less despicable conduct. Somewhere, there must be an employee or executive who acknowledges that the makers of mouthwash with alcohol know their product is being swallowed rather than swished, and are happy to profit from it….People are killing themselves right under our noses, and we are being thrown of by the minty smell of their breath.”

Here again is “The Amazing Mouthwash Deception: Helping Alcoholics Relapse For Profit.” Maybe this time it will help someone to avoid Grace’s pain and her ultimate fate.

I’m so, so sorry, my darling, that I couldn’t give you the peace you needed to fight this curse.

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Since Ethics Alarms Appears To Be The Only Source Trying To Publicize This Problem, Here, For The Third Time, Is “The Amazing Mouthwash Deception: Helping Alcoholics Relapse For Profit” [Corrected]

I re-posted the early Ethics Alarms entry from 2010, titled “The Amazing Mouthwash Deception: Helping Alcoholics Relapse For Profit,” in 2016. As I explained then, the original post “raised an important and shamefully under-reported topic, one that despite my exhortations then has yet to be adequately examined in the media.” In 2016, when I googled various combinations of “mouthwash,””Listerine,”‘alcoholism,” and “alcoholic,” the first result was my post. “Most people who are not afflicted with the disease of alcoholism have no idea that mouthwash is a popular stand-in for liquor, or that is used to deceive family members who think an addict is no longer using or intoxicated,” I wrote. On that occasion I was prompted to re-post the essay after I had been shocked to hear a physician friend who treated alcoholics plead complete ignorance of the links between mouthwash and alcoholism. Today, it was the reaction of my own physician, who is usually up-to-date on all medical research, and he had treated alcoholism sufferers at the VA. He had never heard anything about the problem.

Google would seem to indicate that there is some publicity about the issue. (Interestingly, while in 2016 Ethics Alarms came up first in any search for the topic, today it doesn’t appear in the first five pages. Why would that be, I wonder? Well, this is another issue.)

This section of my 2016 intro is still valid:

“Despite my frustration that what I regard as a true exposé that should have sparked an equivalent article in a more widely read forum has remained relatively unknown, I am encouraged by the effect it has had. Most Ethics Alarms posts have their greatest traffic around the time they are posted, but since 2010, the page views of this article have increased steadily…More importantly, it has drawn comments like this one:

‘Am looking after my twin sister who is a chronic alcoholic. She has been three days sober and then she just walked in and I couldn’t work out what the hell happened. She was in a stupor , but there was no alcohol and I am dispensing the Valium for detox period and she smelt like mint!! Found three bottles of it !!! This is my last big push to help her and she pleaded innocent and no idea it had alcohol in it! Hasn’t had a shower for two days but keeps her mouth fresh and sweet !! Thanks for the information. Much appreciated XXX’

“Most of all, I am revolted that what I increasingly have come to believe is an intentional, profit-motivated deception by manufacturers continues, despite their knowledge that their product is killing alcoholics and destroying families. I know proof would be difficult, but there have been successful class action lawsuits with millions in punitive damage settlements for less despicable conduct. Somewhere, there must be an employee or executive who acknowledges that the makers of mouthwash with alcohol know their product is being swallowed rather than swished, and are happy to profit from it….People are killing themselves right under our noses, and we are being thrown of by the minty smell of their breath.”

Here again is “The Amazing Mouthwash Deception: Helping Alcoholics Relapse For Profi,” lightly edited and updated. Maybe the third time’s the charm.

*** Continue reading

Ethics Dunce: House Minority Whip Steve Scalise (R-La.)

This is really bad.

Yesterday, Twitter flagged an outrageously  manipulated video clip posted by House Minority Whip Steve Scalise  (R-La.) that deliberately alters the text of a question from activist Ady Barkan to Democratic presidential nominee Joe Biden.

“No police. Mob rule. Total chaos. That’s the result of the Democrat agenda,” Scalise tweeted. “Ask yourself: Is this what you want in your town next?”

Good question! However, Scalise added what was supposed to be a link to the  Biden interview with Barkan, who uses a computerized artificial voice because he suffers from Lous Gehrig’s Disease (ALS). The interviewer asks Biden if “we agree that we can redirect some of the funding” for police departments toward public safety and mental health services. Biden responds, “Yes.”

Scalise tweeted a version of the clip that inserts the words “for police” into Barkan’s question by duplicating his computer-generated voice.

That’s about as low as you can go. Continue reading

Sunday Ethics Warm-Up, 1/26/2020: A Legal Ethics Lesson From Ted Cruz, A Ridiculous Apology From Dallas Keuchel, Res Ipsa Loquitur From George Stephanopoulos, And The AUC’s Character Con

I need a little blood-stirring today, and my father’s favorite hymn always does the trick…

You know, character is my business, and my record is visible, public extensive and undeniable regarding the position that leaders, and especially U.S. Presidents, should have exemplary character—not just average character, but outstanding. It is exceedingly dangerous to our culture in the short and long term to have a leader whose ethical values are obviously lacking. I say obviously, because leadership is substantially symbolic as well as substantive: a President who has a seriously flawed character does minimal harm if he 1) knows how the govern and lead and 2) is skilled at playing a leader of exemplary character, despite sociopathic tendencies, or worse.

However, as importunate as character is, the evident lack of it is not justification for impeachment or removing a President between elections. The false, opposite claim is essentially the basis of the entire three year coup attempt by the Axis of Unethical Conduct (Democrats, the “resistance” and the news media). That is why so much of the “case for impeachment” are really ad hominem attacks on the President’s presumed motives, personality and alleged beliefs, none of which are remotely relevant to impeachment. It is the duty of educated experts not driven by bias, as well as the news media (which is now incapable of doing it’s job, which is informing rather than confusing the public) to explain that impeaching a President for having an objectionable character (according to his critics) is an incompetent, illegal and destructive act. Yet this—he’s a liar, he’s a racist, he’s an idiot, he’s a sexist, he’s corrupt, etc., etc, and so on-–is the guarantee default retort when anyone correctly points out to the Trump-Deranged that the Democrats and the resistance have no evidence of impeachable offenses at all. This is also why the polling shows so many people want the impeachment to succeed; not because they have a clue about the limitations on the the act of impeachment, but because they interpret the question as, “Don’t you wish we had a President who wasn’t such an asshole?”

Maureen Dowd, the Times whatsit columnists who is half political commentator and half-Joan Rivers, thoroughly disgraced herself yesterday by writing,

“You don’t realize how important character is in the highest office in the land until you don’t have it,” Schiff said. But the more impressive the Democrats’ case is, the more depressing the reality becomes. They want to convince themselves that character matters. But many Americans knew they were voting for a thug. They wanted a thug who would bust up Washington, and they got one.

The Democrats are relying on facts, but the Republicans are relying on Fox.

No, Maureen (are you a dolt or a brazen liar?), the Democrats are relying on facts that have nothing to do with impeachment. Character matters (although during the entire two terms of Bill Clinton  the Democrats argued it didn’t), but it doesn’t matter in an impeachment trial. Acts matter in an impeachment trial. The Constitution matters. Precedent matters. Our institutions matter.

It is the mark of how incompetent and irresponsible the President’s critics are than the impeachment debate is being argued at this base level of civic and ethics ignorance.

1. Nah, there’s no mainstream media bias… Continue reading

Morning Ethics Warm-Up, 7/2/2019: Monkeys, Howlies, Nikes, And The Great Tag Hoax

Gooooood Morning!

1. Talk about a newspaper column that is exactly the opposite of the truth! The Times had an essay in its “Review” section this Sunday with a title that gave me a shock: Want to Be Less Racist? Move to Hawaii”

The headline would have been more accurate if it read, “Want to live in the only state with lawful and open racial discrimination? Move to Hawaii!” Hawaii gives special benefits to residents with full or partial Native Hawaiian ancestry. There is a special  Hawaiian registry program which verifies an individual’s Native Hawaiian ancestry, so the favored race can receive such goodies that are unavailable to other racial groups as buying land for a home at only $1 a year,  low-interest loans, and admission for their children to the elite Kamehameha Schools.

Anecdotally, I can also state that the only time in my life that I felt I was the target of racial epithets was in college, when the Hawaiian contingent frequently derided me and my white room mates as “howlies,” a disparaging Island term reserved for anyone who is not a native Hawaiian. I will always remember my 6’5″ roommate Dave ending the practice by saying to the two main offenders, “If I ever hear that word from any of you again, I promise that I will shove you, Howie, directly up Reggie’s ass, head first.  Are we clear on that?”

Dave never bluffed, and seldom joked. That was the last time we were called “howlies.”

2. Nike is not just scum, but cowardly, sniveling scum. Nike Inc. cancelled a U.S.A.-themed sneaker featuring the Betsy Ross American flag because Head NFL Kneeler Colin Kaepernick, a Nike endorser, told company officials that he and others felt that the  historic flag is an offensive symbol because of its connection to an era of slavery.

The Air Max 1 USA had been designed for release in celebration of the July Fourth holiday, and scheduled to go on sale this week. The heel of the shoe featured a U.S. flag with 13 white stars in a circle, the original flag created during the American Revolution and known as the Betsy Ross flag.

Wow! How racist can you get!

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Can We Agree That Polls Are Just A Form Of Fake News?

 

A couple of week before the Mueller Report’s summary was released, one  poll announced that Trump’s approval had finally topped 51%.  Then it dived again because of some  dumb tweet or bad news. After the report came out and there were no smoking impeachment guns, we were told that it was ominous that the President’s approval rating hadn’t moved.  Then it did move–up—in some polls, but after the “I’m fucked!” story, it moved down. Meanwhile, the Biden and Bernie polling race continued like the climax in “Seabiscuit,” but it was Pete Buttigieg’s polls that had everyone talking, since they had increased exponentially, though only into single digits still. Then, as Joe Biden’s entry into the race approached, Drudge announced a shock poll yesterday: Good Ol’ Joe led the President by 8 percentage points in a hypothetical run against Trump. Run, Joe, Run!

Issues & Insights offers a useful perspective on all of these polls: Continue reading

Morning Ethics Warm-Up,3/8/18: “What Can I Cover Before I’m Late For My Seminar In Atlanta?” Edition

Good morning, from another ProEthics road trip!

1 A life in a lie, or delusion? Today’s obituaries mark a rare variety of hoax that I had somehow missed: Alan Gershwin died, after a virtual lifetime of claiming that he was the illegitimate son of the famous composer, who never made it to  his 39th birthday. Read the Times story: it’s amazing. Alan essentially lived on that claim after he was discharged from service after WWII, based primarily on an uncanny resemblance to George. Was he a con man? If he believed his tale, he was not lying, just deluded. Gershwin recalls the more famous story of the American woman who said she was the Princess Anastasia.

2. Stormy weather…The most important lesson of the ongoing tabloid story involving the porn satr who is now suing President Trump is not the obvious ones. The major take-away is that this is what happens when an unholy alliance between the news media, political opponents and the Presidents themselves strip away the traditional and vital shield of public appreciation of the honor and respect the office of the Presidency has had in the past, since George Washington. Does anyone honestly believe that other Presidents did not have shady people in their personal lives who could have come forward with claims and tales embarrassing to them? Why didn’t they play the game the Stormy Daniels is engaged in? Again, the answer was simple cognitive dissonance scale reality. Traditionally the President has been so high on the scale that any gratuitous, publicity seeking attacker would fear the fury of public opinion, and correctly so. The idea of someone as low on the scale as aa porn star facing off against the President would have been unthinkable, and the news media would have left it to the National Enquirer to emblazon on its front page along with “Boy trapped in refrigerator eats foot!” Continue reading

Morning Ethics Warm-Up, 3/7/ 2018: Murder, Fake Journalism, Hatch Act Games, And California Defiance

Good Morning!

1  “A Murder in the Park.” The 2014 documentary about how the Northwestern University “Innocence Project” freed a guilty murderer hours before his execution and framed an innocent man who was eventually exonerated is now available on Netflix. I wrote about the case, which had the unanticipated consequence of causing Illinois to ban the death penalty, in 2014. Then I concentrated on how badly the whole mess reflected on the justice system. As I watched the documentary last night, however, what struck me was the self-satisfied smugness and certitude of the journalism students who participated in selective investigation, advocacy instead of objective reporting, manipulation of witnesses, cause driven conclusions and more. The documentary shows us why journalism has become whatever it can be called now–certainly not journalism. Northwestern has one of the elite journalism schools in the nation, and David Protess, then the professor who ran “The Innocence Project,” was teaching students that corrupt journalism was honorable. Protess at the time was perhaps the most praised journalism teacher in the nation. It seems that he was less the exception than the rule.

2. Real discipline would be nice for a change. The Office of Special Counsel (OSC) informed the Trump yesterday that White House counselor Kellyanne Conway violated the Hatch Act twice.  The  findings were referred to President Trump “for appropriate disciplinary action.” The White House promptly denied the charges, so we should assume that Kelly won’t be disciplined at all.

The Hatch Act allows federal employees to express their views about candidates and political issues as private citizens, but forbids them from using their official government positions try to influence elections. Of course Conway violated the Act. On Fox and CNN, she made it clear that voters in Alabama should reject Democrat Doug Jones. The White House ludicrously claims that Conway did not advocate for or against the election of any particular candidate. Nah…she just told Fox viewers last November,

“Doug Jones in Alabama, folks, don’t be fooled. He will be a vote against tax cuts. He is weak on crime, weak on borders. He is strong on raising your taxes. He is terrible for property owners.”

On CNN,  she said in part,
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Saturday Afternoon (Because I Was Up At 5 AM Writing About CNN’s Unethical “Town Hall”) Ethics Warm-Up, 2/24/18: Generic Packaging Scams, Goodbye Molly, Polls, And Welcome Student Commenters!

Good Afternoon!

1 The kids are all right! Ethics Alarms has recently been graced with comments by some intrepid and articulate high school students on the guns and schools issue. I salute all of them, as well as the teachers who sent them our way. Some of the students also encountered the tough debate style and sharp rhetoric that our regulars also engage in. One of the students who found himself in a particularly spirited exchange, mostly with me, just sent me a long, self-flagellating and abject apology. My response in part..

Relax. Apology accepted, and I am grateful for it, and admire you for writing it. But you impressed me in many ways. I wish I could meet you.

When I was growing up, there was no internet. I just managed to earn as reputation as a clown, a master of sarcasm and insults, and someone who would never back down from an argument the old-fashioned way—by talking. I made a million gaffes along the way. I made an ass of myself. I hurt people. I also scared some people, but eventually I learned some boundaries. Meanwhile, the skills I acquired being a jerk sometimes have served me well, in college, in law school, in management, in theater, in ethics. (I’m still a jerk sometimes. You have to keep that edge.)

You are welcome to comment on Ethics Alarms any time, my friend. Just remember we’re all human beings, nobody hates anyone, and no mistake is final.

I do hope that any time young readers who identify themselves as such come here to argue, Ethics Alarms commenters will keep in mind that the best result, no matter what they might say while testing the waters here, is to keep them coming back.

2. Packaging designed to make you feel stupid…I’d do a whole essay on this again, but there have been a lot of “yelling at clouds” posts lately. The common practice of generics intentionally imitating the packaging of the original product they derive from is per se unethical. (I’m sure I have written about this before, but cannot find it. I know I criticized the practice of cheap kids animated videos of  stories like “Beauty and the Beast” copying the artwork and color scheme of the corresponding Disney version to fool inattentive purchasers.) My wife just got caught by a CVS scam—the company is a long-time offender—that fooled her into buying for my use an inferior knock-off of Pepcid A-C which I need because the Parkland shooting deception and agitprop is giving me ulcers. It is intentionally packaged with a red fez-shaped cap to look sufficiently like the good stuff to deceive consumers.

See?

Of course, as with the video, it isn’t exactly like the original: the shade of red is different, the cap shape isn’t quite the same, giving them plausible deniability.

There should be some kind of law or regulation to discourage this. I’m going to go into the store and complain to some nice clerk or manager, who will shrug and say she’s sorry, which is to say that, once more,  I will be yelling at clouds . Continue reading