See that young black man in the photo above, gracing the cover of the University of Wisconsin admissions brochure? The one apparently cheering for the Badgers at a Wisconsin football game? His name is Diallo Shabazz, and as a student at the school in 2000 had never been to a game in his life when someone photoshopped his head into a crowd shot to let potential applicants know how diverse the University of Wisconsin was. This infamous incident, which Jon Stewart had a ball with in the day (is the Daily Show really that old?), is apparently more the norm that we thought at the time.
Tim Pippert is a sociologist at Augsburg College in Minnesota. He and his researchers looked at more than 10,000 images from college brochures to compare the racial composition of students in the pictures to the colleges’ actual demographics. They discovered that diversity, as depicted in the brochures, was over-represented. “When we looked at African-Americans in those schools that were predominantly white, the actual percentage in those campuses was only about 5 percent of the student body,” Pippert told NPR. “They were photographed at 14.5 percent.” Continue reading