Whole Foods Thinks Its Customers Are Idiots…And They Are Right!

asparagus-waterThis sounds like a fake Saturday Night Live commercial. What it is, however, is an example of how affluent shoppers who are gulled into paying premium prices for upscale marketing ploys eventually forfeit the respect of the retailers who serve them, and end up fleeced like the metaphorical sheep they are.

The Whole Foods in Brentwood, California is offering bottles labeled “Asparagus Water” for  $5.99 each. The bottles appear to be filled with water and three stalks of raw asparagus.

A call to the supermarket by the food site Eater at first produced a denial that the product existed. Eventually the inquirer reached someone in the produce department who  explained that the product was new. When asked how “asparagus water” is made, he explained that “It’s water, and we sort of cut asparagus stalks down so they’re shorter, and put them into the container…it’s to drink.” He then elaborated, “The nutrients from the asparagus do transfer into the water.” Continue reading