This sounds like a fake Saturday Night Live commercial. What it is, however, is an example of how affluent shoppers who are gulled into paying premium prices for upscale marketing ploys eventually forfeit the respect of the retailers who serve them, and end up fleeced like the metaphorical sheep they are.
The Whole Foods in Brentwood, California is offering bottles labeled “Asparagus Water” for $5.99 each. The bottles appear to be filled with water and three stalks of raw asparagus.
A call to the supermarket by the food site Eater at first produced a denial that the product existed. Eventually the inquirer reached someone in the produce department who explained that the product was new. When asked how “asparagus water” is made, he explained that “It’s water, and we sort of cut asparagus stalks down so they’re shorter, and put them into the container…it’s to drink.” He then elaborated, “The nutrients from the asparagus do transfer into the water.”
Whole Foods has batches of asparagus on sale for about $5, Eater notes.
After the story of the “asparagus water” broke, a Whole Foods’ “Senior Media Relations Specialist” explained that it was a mistake:
“We appreciate you bringing this to our attention. We looked into this right away and found that this item was being carried in just one of our stores in California. It was meant to be water with the essence of vegetables and/or mushrooms to be used as broth (similar to a bone broth), which are typically made over a long period of time soaking in water. The product was made incorrectly and has since been removed from the one store where it was carried. We read your story, and would love your help clarifying that this product isn’t and never has been available for online ordering on Instacart and was only ever offered in one store.”
So Whole Food puts things on the shelf for sale that employees sort of throw together. Interesting.
Why would anyone trust a place like this?