Final Ethics Observations On The Bud Light-Dylan Mulvaney Ethics Train Wreck

The last time EA visited the corporate cautionary tale was on April 23, here. Today’s post should be the end-point for this particular ethics matter, but you never know.

1. This isn’t going to blow over. Some commenters here and professional woke spinners in the news media tried to make the case that the backlash over Bud Light putting trans performance artist/influencer Dylan Mulvaney on a Bud Light can and featuring the camp figure in a promotion pandering to LGTBQ audiences was short-lived and a “nothingburger.” That has not been the case. Bud Light sales have fallen significantly for the third consecutive week. Beer Business Daily described the response to the campaign as a “shocking deterioration” of Bud Light’s market share. “We’ve never seen such a dramatic shift in national share in such a short period of time,” the newsletter said. Meanwhile, Bud Light’s biggest competitors like Coors Light and Miller Light are gaining consumers while Bud Light loses them.

So the immediate ethics breach here was competence. Corporations are supposed to use marketing to increase sales, profit and favorable views of their products—in fact, they are obligated to. Using marketing and messaging to endorse controversial political positions as self-conscious virtue-signaling is irresponsible, and, frankly, stunningly stupid. Pick your analogy: Bud Light featuring Jane Fonda on a can during the Vietnam war? How about Cindy Sheehan on a can during the Bush administration? It is amazing that Bud Light’s management was so estranged from the views of its own market.

2. It is not the job of corporations to try to change the views of its market.

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Moral Luck Or Bad Ethics Chess? The Death Of “A Very Young Dancer”

Stephanie Selby was the subject of “A Very Young Dancer,” photographer Jill Krementz’s best selling 1976 book that inspired a generation of would-be ballerinas and future dance stars. When Stephanie, only 10,  was chosen for the lead role of Marie in “George Balanchine’s The Nutcracker,” Krementz decided to make her the star of her planned book. She followed Stephanie for a year, taking photos and notes, and produced a fascinating behind-the-scenes portrait. Stephanie became an instant celebrity and role model for thousands of other “very young dancers.” She appeared on the “Today” show and a one-hour “Mister Rogers’ Neighborhood” Christmas special, while getting an avalanche of fan mail.

But Stephanie was emotionally fragile, and her periodic outbursts resulted in her being told to leave her dancing school at 13. Increasingly plagued by clinical depression, she found it difficult to find a stable place in life. The expectations created by the book and her sense of failure for not meeting them were part of her burden. A 2011 interview produced the reporter’s observation that “Stephanie acknowledges that she might have had troubles in life regardless of her association with ballet and the book but says her experience as a child no doubt contributed to her depression later in life.”

She committed suicide last week at the age of 56. Continue reading

Ethics Quiz: The Perfect Murder Assignment

lamb murder

“Ick” or ethics? This recurring question seems to be at the core of a controversy at Central Valley High School in Spokane, Washington. Ninth graders in a language arts class were instructed to compile the components of the “perfect murder.”

The assignment read, in part:

“Turn the following into real sentences and put them in a paragraph briefly explaining, ‘the perfect murder.’ Items should appear in your paragraph according to the order of importance. There are 10 ideas here, so if you remove one you have to add an idea of your own.

  1. It should be easy to arrange.
  2. It should leave no clues.
  3. There should be no noise.
  4. It should look like suicide.
  5. It should take place in a lonely, isolated place.
  6. It should not be cheap.
  7. No violence should be necessary.
  8. It should look like an accident.
  9. It should be quick.
  10. The murderer should have a good alibi.”

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About A New Rationalization And The Netflix Series That Just Reminded Me Of It

I’d like to write about the new Netflix mystery series “Clickbait” in detail, but that would be unfair, because everyone deserves to see it without knowing all of its twists and turns. Maybe after enough readers watche it, I’ll set up a Zoom discussion or something.

There is no doubt about it, “Clickbait” is an ethics drama, or perhaps a dramatization of an ethics train wreck would be a better description. If I had to pick a favorite Ethics Alarms concept that is illustrated by the show, it would be “Ethics Chess,” defined as the vital skill of anticipating the likely consequences, including the worst case scenarios, of ethically challenging or questionable decisions. Multiple characters take extreme or impulsive action without their ethics alarms pinging, often with disastrous results. Reflex lying and deceit is also a persistent theme, along with too many rationalizations on the list to count (or at least I stopped counting them).

Late in the show, in Episode 8, a character voiced a familiar line that I suddenly realized was a rationalization that I had missed, as she urged a family member to stop being obsessed with obtaining “justice” for the death of another family member whose demise was at the center of the plot. “It won’t bring him back,” she said.

Bingo! That’s new Rationalization #52A, “The Resurrection Delusion,”which will soon take its place as a sub-rationalization to #52, The Underwood Maneuver, or “That’s in the past.” (This will require bumping the current 52A, Ted Kennedy’s Stall, or “We’ll cross that bridge when we come to it,” to 52B). Like many of the rationalizations on the list, this one has some ethical uses, as when it is employed to explain the unethical nature of revenge. However, the rationalization often dishonestly (or foolishly) reduces complex ethics calculations to ridiculously simple-minded form when it is used as an excuse to avoid requiring accountability for serious wrongdoing. Like its parent, 52, 52A uses “Move on!” as if doing so is always the right and ethical course.

Other notes on “Clickbait”:

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Review: Ethics Alarms Concepts And Special Terms

Recently updating the Ethics Alarms list of concepts and frequently used terms reminded me that I had been meaning to post them for review and assistance to those relatively new here. Of course, the link has always been right there at the top of the home page, but I have this sneaking suspicion that it isn’t visited very often.  Here, then, is the up-to-date list.

CONCEPTS

Non-Ethical Considerations: Defined above, non-ethical considerations are important because they are often the powerful impediments to ethical conduct, and the cause of many conflicts of interest. Non-ethical considerations are many and diverse, and include:

  • The need and desire for shelter, health, wealth, fame, security, self-esteem, reputation, power, professional advancement, comfort, love, sex, praise, credit, appreciation, affection, or satisfaction
  • The desire for the health, comfort, safety, welfare and happiness for one’s family, loved ones, friends, colleagues, an co-workers
  • The pursuit of vengeance or retribution
  • Hunger, lust, pain, ambition, prejudice, bias, hatred, laziness, fatigue, disgust, anger, fear
  • …and many more

Ethical Dilemma: This is an ethical problem in which the ethical choice involves ignoring a powerful non-ethical consideration. Do the right thing, but lose your job, a friend, a lover, or an opportunity for advancement. A non-ethical consideration can be powerful and important enough to justify choosing it over the strict ethical action.

Ethical Conflict: When two ethical principles demand opposite results in the same situation, this is an ethical conflict. Solving ethical conflicts may require establishing a hierarchy or priority of ethical principles, or examining the situation through another ethical system.

Ethical Gray Area: Gray areas are situations and problems that don’t fit neatly into any existing mode of ethical analysis. In some cases, there may even be a dispute regarding whether ethics is involved.

Reciprocity: The ethical system embodied by The Golden Rule, and given slightly different form in other religions and philosophies. It is a straight-forward way of judging conduct affecting others by putting oneself in the position of those affected. Reciprocity should always be available in any ethical analysis, but it is frequently too simple to be helpful in complex ethical situations with multiple competing interests.

Absolutism: Absolutist systems do not permit any exception to certain ethical principles. The champion of all absolutists, philosopher Immanuel Kant, declared that the ethical act was one that the actor was willing to have stand as a universal principle.

One principle of absolutism is that human beings can never be harmed for any objective, no matter how otherwise worthwhile. Absolutism has the advantage of making tough ethical calls seem easy, and the disadvantage of making debate impossible. One sees absolutism reflected today in the controversies over war, torture, abortion, cloning, and capital punishment.

Utilitarianism: Utilitarianism accepts the existence of ethical conflicts and the legitimacy of some ethical dilemmas, and proposes ethical analysis based on the question, “Which act will result in the greatest good for the greatest number of people?’ It entails the balancing of greater and lesser goods, and is useful for unraveling complex ethical problems. Its drawback, or trap, is that utilitarianism can slide into “The ends justify the means” without some application of absolutist and reciprocity principles.

Consequentialism: In formal ethics, utilitarian schools of philosophy are sometimes lumped together as “consequentialism,” in that the ethical decision-making is based on seeking the best result. Here we just uses the above term, utilitarianism.  Consequentialsm, in contrast, is the flawed belief that the rightness or wrongness, or even wisdom, of chosen conduct is measures by its actual results rather than its intended results. If “if all worked out for the best,” in other words, the conduct that created the desirable result most have been ethical, whatever its intent or however the conduct was determined to be necessary or desirable. This is a fallacy.

Cognitive Dissonance:
Cognitive dissonance is a psychological phenomenon first identified by Leon Festinger. It occurs when there is a discrepancy between what a person believes, knows and values, and persuasive information that calls these into question. The discrepancy causes psychological discomfort, and the mind adjusts to reduce the discrepancy. In ethics, cognitive dissonance is important in its ability to alter values, such as when an admired celebrity embraces behavior that his or her admirers deplore. Their dissonance will often result in changing their attitudes toward the behavior. Dissonance also leads to rationalizations of unethical conduct, as when the appeal and potential benefits of a large amount of money makes unethical actions to acquire it seem less objectionable than if they were applied to smaller amounts.

Moral Luck: The common situation where an unethical act is only discovered, noticed, or deemed worthy of condemnation due to unpredictable occurrences that come as a result of the act or that affect its consequences. Moral luck is the difference, for example, between two mildly intoxicated drivers, one of whom arrives home without incident, while the other has an unwary child dash in front of his automobile, leading to a fatal accident that he couldn’t have avoided if completely sober. Yet the unlucky driver will be a pariah in the community, while the more fortunate driver goes on with his life.

SPECIAL TERMS USED ON ETHICS ALARMS

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Unethical Headline Of The Month: NBC Sports

I suppose the Ethics Alarms headline could also be Ethics Dunce: Bill Baer, for the NBC baseball writer responsible for the irresponsible, misleading, ignorant and mighty close to libelous story under the headline, which is…

Sherwin Williams is trying to back out of a charitable contribution at Angel Stadium

No, it isn’t. Not even close.

Here, in part, is what Baer writes. Raise your hand when you realize that he is full of beans:

The paint company Sherwin Williams created a neat promotion at Angel Stadium. There’s a giant paint can with the brand name in left-center field. If a player hits a ball into the can, Sherwin Williams will donate $1 million to the Angels Baseball Foundation, the Angels’ charity for kids.

Angels outfielder Justin Upton appeared to trigger that charitable contribution when he hit a solo home run to left-center field against Indians closer Cody Allen on Tuesday night. The ball bounced in front of the can and then went in on a hop.

ESPN reports that Sherwin Williams is using a technicality to try and get out of the obligation. Because Upton’s home run didn’t land in the can on the fly, Sherwin Williams is saying they’re not obliged to make the $1 million donation. In 2014, Frazee Paint and the Angels agreed to the paint can promotion and indeed the press release says, “…if an Angels player hits a home run that lands in the can on the fly, the company will make a $1 million donation to benefit the Foundation’s efforts to improve the lives of children in the community.” Frazee Paint is now owned by Sherwin Williams.

The first lie in the story that helps generate the false headline is, “If a player hits a ball into the can, Sherwin Williams will donate $1 million.” False. As the story itself confirms, the paint company agreed to donate the sum if a player hits a ball into the can on the fly, meaning without hitting the ground first. Also, presumably, this has to occur during a game, and not batting practice. I would assume that a player can’t stand ten feet away between innings and try to hit a ball into the can either. Or use a tennis racket to do it.

The second lie is that Sherwin Williams is using a technicality to try to get out of the obligation. Actually, the second lie is that ESPN reports that Sherwin Williams is using a technicality, because ESPN’s story, unlike NBC, is accurate. It doesn’t use the term “technicality” anywhere. Its headline is also accurate: ” Justin Upton’s homer doesn’t count for $1 million paint can promotion.”

That’s correct. The homer didn’t, and doesn’t. The ESPN story does say that the crowd applauded and cheered when the ball landed in the can, thinking the terms of the promotion had been met. What a surprise: a crowd of fans doesn’t know what’s going on. Sports reporters, however, are paid not only to know what’s going on, but to accurately explain it to the great unwashed.

After three lies, Baer (all right, if the headline is the first lie, then it’s four lies), writes, “indeed the press release says, “…if an Angels player hits a home run that lands in the can on the fly, the company will make a $1 million donation to benefit the Foundation’s efforts to improve the lives of children in the community.” Continue reading

Morning Ethics Warm-Up, 9/12/17: Hurricane Reports, And Poor Charles M. Blow Needs A Vacation

Good morning.

1 There is supposedly a controversy regarding the on-the-spot hurricane reports: is it ethical for networks and news stations to place reporters and camera operators in mortal peril by having them scream into a mic while being buffeted by wind, rain and debris?

What’s the controversy? Of course it’s unethical. In addition to sending ridiculously mixed and self-contradictory messages—“I’m standing here in the storm telling citizens in the area that they shouldn’t be in the middle of this storm!”—it is also bad Ethics Chess. This stunt will continue until the first reporter is blown into a wall and sustains permanent brain damage, or is injured by a flying piece of debris that impales her, maims her, or cuts her in half. It is entirely predictable that this will happen eventually, and once it does, reporters will stop doing it. Why not stop this before a the inevitable tragedy occurs?

TV stations do it for ratings, that’s all. It’s great visual programming. It’s not necessary. Half the time, we can’t make out what the reporter is screaming, and what they are screaming is redundant and stating the obvious.

Apparently the first reporter to do this was Dan Rather.

Figures.

2. What is the mission of a pundit, a talking head, a columnist? It has to be—don’t you think?—to enlighten readers, to convey a constructive, useful analysis of complex issues, to reliably filter facts and controversies through a unique view-point without so completely tainting his or her output with bias that it actively misleads.

Yesterday New York Times columnist Charles Blow issued a column titled “Soul Survival in Trump’s Hell on Earth.” This was the apotheosis of the kinds of columns Blow has been writing almost exclusively now for months; at least I hope it’s that, for I can’t imagine where he goes from here. This column, like the others, is nothing, literally nothing, but a nearly fact free exposition on the theme, “I hate the President. I really do. I do so, so much. I know you do too, and if you don’t, I hate you too. ARRRGGGGHHH!”

The headline isn’t hyperbole; Blow, if he is to believed, really thinks Americans are living in Hell because Donald Trump is President. Not because there is a Great Depression hovering over the land, not because we are embroiled in a Civil War, or the existential threat of a world war, or the daily threat of an  international stand-off igniting into world-wide thermonuclear obliteration, but because a President was elected that offends the ideological and partisan sensitivities of Charles M. Blow.

Hell.

Seriously.

How can the New York Times continue to justify publishing the weekly primal screams of this pompous, doctrinaire, and now apparently deranged pundit? Exaggerating problems and pronouncing that we are all but doomed is not a service. It is harmful. The only readers who will be persuaded by a column like this are the ones who decide that something has to be done and that it’s time to build that bomb. Moreover, when a pundit reaches the stage that Blow has, where the simple act of a government not agreeing with his views and enacting policies that he does not favor launches him into hysteria, that pundit needs a vacation. Or maybe another career.

What are Blow’s arguments that justify his diagnosis that the United States is now Hell on Earth? Is it that a major party and its supporters have set out deliberately to undermine American institutions by rejecting a national election, seeking to remove an elected President by non-electoral means? Is it that the  international fumblings and ditherings of the previous administration are, as predicted, resulting in increased threats to the United States and the rest of the world? Is it that American journalism and its uniquely free news media, beyond question the app that makes democracy function, has now become, by its own abuses, so completely politicized and untrustworthy that it has become a threat to the nation, rather than its watchdog?

Nah, none of this appears to bother Blow at all; as far as I can detect, he approves of all of it. Here is his Bill of Biased Generalities that add up to Hell on Earth: Continue reading

Bad Ethics Chess: The Insufficiently Diverse High School “Sound of Music”

The real mystery here is how the school administrators and teachers could not have seen this coming. Thus the ethical value at issue is, as it often seems to be with public education, competence, or rather the lack of it.

In April of 2016, Marshfield High (in Wisconsin) presented its annual musical.  The production involved a cast of 40 students with 30 more in the crew and orchestra. Students from two elementary schools were in the cast. The show? Rogers and Hammerstein’s “The Sound of Music,” based on the story of the Von Trapp singers and their escape from Austria when the Nazis took over.

In March 2016, a complaint was received from a parent alleging that  the musical’s casting violated the district’s non-discrimination policy.  The parent asked why the cast did not “represent the demographics of the school district” and why a deliberate effort was not made “to ensure diversity in the cast.” The parent further said that even if the organizers of the play did not intend to discriminate, they did so “in the most overt and egregious manner.” For more than a year, district officials tried to keep the complaint and the resulting investigation out of the news. Now the investigation is out, and it found that indeed the casting did violate the policy.

I didn’t have to read the whole article, or much of it at all, to guess what happened. All I needed to know was that a high school with a diverse student body had chosen “The Sound of Music” as its annual musical. Everyone has seen the movie, and knows that it is about the cutest Austrian family on Earth stocked with a group of brothers and sisters whose ascending ages and heights constitute the most vivid visual image of the play.  High schools seldom produce this musical, for exactly these reasons. A theater department barging ahead with this Rodger and Hammerstein classic will be instantly risk appearing to exclude anyone who isn’t so white that their brilliant gleam will blind the audience (and African-American Nazis are even more jarring than  Hispanic-American and Asian Austrians), or it must commit to the most show-undermining non-traditional casting imaginable. There isn’t even a true choice: if you produce this show in a public school, you have to be ready to cast a black Maria, brown Nazis, Asian Austrian nuns and a brood of Von Trapps that suggests that the Captain was rather naughty in his travels, if admirably open to amorous affections regardless of race, color or creed. Continue reading

Ethics Quiz: The Ethical Duties Of Santa Claus Imposters

11 photos for movie review running Thanksgiving Eve. Billy Bob Thornton in Terry ZwigoffÕs BAD SANTA. Photo Courtesy of Tracy Bennett.

A post yesterday described the outrageous conduct of the management at the Six Flags Over Texas theme park, which declared a local man named Jerry Henderson person non grata and kicked him out of the park because he “looked too much like Santa Claus” (they want him to shave his white beard to resume his park privileges). He also gave candy canes to children after their mom asked him to pose with her kids for a photo.

A regular Ethics Alarms commenter related this 180 degree variation on the story:

My kids take swimming classes at our local park authority pool, and last week, while we were signing in, one of the managers came out of the back office dressed as Santa. However, he was doing it as a gag for the other employees, not for the kids. (About 80%+ of the people there were children.) My kids went running up to him shouting, “Santa, Santa!” He did not acknowledge them or the other kids, didn’t even say hi, and just walked into one of the workout rooms.

I thought my kids were going to cry. I had to tell them that Santa was busy right now, but not to worry, we would go see him tomorrow when he had time to talk to them.

Your “Bad Santa”-themed Ethics Alarms Ethics Quiz of the Day:

If you look like Santa Claus, are you ethically obligated to act like Santa Claus?

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The 2016 Election And Ethics Zugswang

scylla-and-charybdis

In a July post I introduced the concept of ethics zugswang, described in the Ethics Alarms glossary as

From the chess term “zugzwang,” describing a board where the player with the next move worsens his position regardless of which move he chooses. Ethics Zugswang occurs when all the opportunity to choose ethical options has passed. Any course of action will have unethical consequences.

I often talk about ethics zugswang in my ethics seminars as well. It is a situation where  no ethical decision is possible, because of poor choices and a failure to play competent ethics chess, not thinking ahead, not anticipating worst case scenarios, and thereby creating a situation where  ethical options are unavailable. All that is left are options that do tangible harm. The idea is to avoid such messes by not blundering through life being governed by non-ethical considerations, emotions, rationalizations, recklessness and ignorance. Sometimes, however, despite all of one’s best efforts, ethics zugswang arrives anyway.

Such is the plight of the American citizen on Election Day, 2016. For months, thoughtful voters who care about democracy and want to participate in choosing their President responsibly have been trying to decide which of several unethical decisions is the best—the most ethical, or rather least unethical– of the available options. Being angry or indignant, or holding one’s breath until one turns blue, will not do. A decision has to be made, and refusing to make a decision is still a decision. (In chess, the most common response to ethics zugswang is to resign, to quit. But one cannot quit being a citizen in a democracy.)

In past posts, mostly in the comments, I and others have exchanged proposed analogies to describe the choice between choosing Hillary Clinton or Donald Trump to lead the country. Arguing that it was a binary choice that could best be compared to having one’s commercial airline flown by an untrustworthy pilot of questionable skill, motivations and objectives or, in the alternative, a seven-year old, a monkey or a spaniel, my position was that one choice was terrible and the other was infinitely worse, but the terrible one as at least survivable, with luck. Classical literature provides another useful analogy: the myth of Scylla and Charibdis.

In Greek mythology, they were two immortal and deadly monsters who lived on opposite sides the narrow waters in the Strait of Messina, between Italy and Sicily. Odysseus, trying to return home after the Trojan War,  faced the dilemma posed by having to choose between them in Homer’s Odyssey, Book XII. Scylla had been a lovely a sea nymph who was loved by the sea god Poseidon, but Poseidon’s jealous wife Aphrodite treacherously cursed the waters in which Scylla bathed. The god-poisoned water turned Scylla into huge and vicious monster with twelve legs, six heads on long, snaky necks, with each head having a triple row of shark-like teeth. The transformed Scylla’s loins were also covered by the heads of baying dogs. (Note to self: don’t mess with Aphrodite!) When ships passed close to her, Scylla’s six heads would each snatch one sailor, then devour them in her cave.

Charybdis was also once a nymph, a daughter of Poseidon, who angered Zeus, Poseidon’s brother. Zeus turned her into an even worse monster than Scylla. The transformed nymph lurked under a fig tree on the opposite shore from Scylla’s rock, drinking down and belching out  the sea three times a day, causing  fatal whirlpools no ship could survive. Odysseus managed to get the worst of this dual  monster dilemma, sailing close enough to Scylla to doom six of his sailors (who he never warned about the threat) and still seeing his chip wrecked by Charybdis, with him being the only survivor. The shipwrecked Odysseus barely escaped her clutches by clinging to a tree until the improvised raft that she swallowed floated to the surface again after many hours.  To be “between Scylla and Charybdis” means to be caught between two equally horrible alternatives.

As today loomed and this metaphor appeared more and more accurate, I sought wisdom from various versions of the story, only to gradually realize that I was not as certain as I once had been which candidate was which monster. Continue reading