Chris Marschner has weighed in with an exposition on social media’s impact on public opinion and society, sparked by the post here about a tennis icon’s claim that other sports stars had an obligation to use their fame to push their own often half-baked opinions on their fans.

Here is his Comment of the Day on “Unethical Quote of the Day: Martina Navratilova”:

…Social media is built on the construct of group think. That is why I think it is more dangerous than anything Trump or Clinton may do. The medium is the message.

It is not surprising that every platform uses similar concepts such “followers”. The psychology is that the larger the number of followers the higher the relative credibility. Facebook started this charade by placing a “Friends” counter on the person’s time line. “Likes” are another tool for the message makers. “Likes” are a reinforcement mechanism. Just click the thumbs up sign to validate the idea- don’t add anything- just positively reinforce the thinking. Ever wonder why there is not a dislike icon – thumbs down? Yes there is a means to comment but be prepared to have many weigh in against you if you challenge the group think. Continue reading →