On February 8, 2009, Chris Brown beat up pop megastar and then-girlfriend Rihanna. Five months later, Brown pleaded guilty to a felony assault and was sentenced to community labor, five years probation, and domestic violence counseling. Naturally, someone looking to make a buck off of the millions of ethics dunces who use social media recognized this as an appropriate basis for a game, and paid Snapchat to run their ad, which you can see above.
The “Would You Rather” ad was removed earlier this week, and Snapchat released an apology, saying “The advert was reviewed and approved in error, as it violates our advertising guidelines.” What does “in error” mean in such a case, though? It means “we have erroneously been hiring people at high levels with the ethical sensitivity of mollusks, and upon reflection, this was a miscalculation.” What deadness of soul and mind could ever ever explain someone, indeed a chain of employees, seeing an ad mocking domestic abuse and reacting by saying, “Great! Put it up and bill ’em!”
Advertising on Snapchat is purchased through a self-serve advertising platform and subject to review, the company says. Review by incompetents, creeps and fools, apparently. Unfortunately, they are far from unique.
Rihanna posted a rebuke to Snapchat on Instagram, writing in part, Continue reading