Time for “Singin’ in the Rain” again, when I’m in this kind of mood…It helps.
Fridays have been discouraging of late. The already diminished traffic here, which always slowed to a crawl on Saturdays, is now almost as weak on Fridays and Sundays too. I have no idea why this is, but it gets old devoting two to four hours a day on weekends producing blog content that I think is worthy of readers’ time and thought while knowing that it will be largely ignored. Of course, running a home ethics business, weekends have meant nothing for many years, holidays as well, and I don’t know what this “vacation” thing is that my friends keep blathering about. To be clear, I love doing what I do, or I wouldn’t do it. I just wish I were more effective at persuading others to care about the topic of ethics as much as I do.
1. How to beat Facebook! I tried something this morning: I posted an essay without including a photo, and tried to post it on Facebook. It took! No error message! Then I added a photo after the link was on Facebook. The link still worked! I’m going to see if this was just a fluke or not, and I’m going to post a few things without graphics or videos to see if readers have the same luck posting and sharing them. If the photos being removed actually does get around whatever it is causing Ethics Alarms to be unsharable on Facebook, then I’ll have a decision to make. Obviously the photos and videos enhance the posts, and are sometimes essential. Is it worth the trade-off to stop using graphics if it allows more circulation on social media? My choices are…
- Refuse to compromise the integrity of the blog to satisfy Facebook. (You know this is my default reaction.)
- Leave photos off posts until I’ve put them on my Facebook page. This will allow people to access Ethics Alarms using that link.
- Leave photos and videos off all posts.
- Leave photos and videos off selected posts that I think are likely to be shared.
All of these, of course, assume that I continue to investigate and try to find out why Facebook won’t accept Ethics Alarms posts as they are.
2. You don’t get business from an ethics company by lying in your introductory pitch. Just got an email beginning thusly…
We would like to share our observations pertaining to your website. Though, your website is great and has all the information that prospective customers of your niche will search for. However, it has a lot of scope for getting optimized in line with Search Engine Guidelines so as to come on the first page in search results. We have conducted a meticulous SEO audit of your website and found that it can give you more return than it might be giving you at present.
Right. It is obvious that you have NOT read this website, because if you had you would know that it is not seeking “potential customers” (though my other website is) and that you currently have no clue about Ethics Alarms, its scope or its “niche.” This is a form letter, pretending, and badly, not to be. If you are this incompetent in your own marketing, why would I trust you to advise me regarding mine?
Go away. I hate you.
3. Watch “Network” again, if you haven’t lately. TCM has been running movies about journalism on Thursdays this month. Why do I suspect the network was lobbied to do this as CNN et al. try to make the false case that journalists are noble, ethical, devoted and trustworthy as a public defense against President Trump’s attacks on “fake news” and the “enemies of the people”? Well, most of the journalists portrayed in movies are like that. One reason I question the motives of the series is that it left “Absence of Malice” out, one of the very few negative (and accurate) Hollywood portrayals of journalists.
TCM could not credibly neglect to show “Network, ” however, Paddy Chayefsky’s wild satire of TV news that was a runner-up to “Rocky” as Best Picture at the 1977 Academy Awards, and is now on Broadway in a stage adaptation. (I agreed with that award then and do still: “Network”is intellectual and satiric, “Rocky” is visceral and emotional, they are both classics, but if they are both showing at the same time, I’m choosing “Rocky,” which makes me feel good, over Network, which makes me want to jump into the blender.) Watching it all the way through for the first time in many years, I realized that the film should be required viewing for all American citizens. What seemed hilariously cynical and over-the-top 40 years ago seems depressingly prophetic now.
The film (Screenwriter Paddy Chayefsky was the sharpest and most flamboyant of the great quartet of Golden Age TV writers; Rod Serling, Reginald Rose and Abby Mann were the others) portrays a TV network culture that is amoral and ruthless, willing to breach ethics, taste and decency, not to mention journalism ethics, to pursue ratings, dollars, and power. I don’t know if he was making a prediction, warning us, or just trying to be entertaining, but by brilliance or chance, Chayefsky was giving society a preview of what would constitute “news” in 2019. The result is that what was funny in 1977 is horrifying now.
The TV shows “UBS” puts on the air all have direct avatars today in reality shows and other genres that didn’t exist pre-cable. The veteran newscaster-gone-nuts whose live rants become a sensation, Howard Beale, the Mad Prophet of the Airwaves, no longer seems like an outrageous invetion. We have seen many “mad prophets” in alleged newscasts since “Network.” Glenn Beck may have been the closest to Beale, but Bill O’Reilly was in the ballpark, and Don Lemon, Chris Cuomo and a raft of MSNBC talking heads routinely say things at least as outrageous as Howard, before he would suffer a seizure in his passion and collapse at the end of every broadcast.
Moreover, the iconic moment in the film where Beale spurs people all over America to run to their windows, open them, and shout, “I’m mad as hell, and I’m not going to take it any more!” is another excellent metaphor for the 2016 election (though I like teh parade in “Animal House” best). The network executives are the personification of the smug, arrogant “elites” who were (and are) so, so confident that they knew what was best for the public, while they lied, manipulated, postured and profited. Donald Trump was elected less as an individual than as the physical manifestation of shouting out the window, and it was a symbolic and necessary message that the two parties and the news media still haven’t received.
I am proud of Americans for sending it, and the unethical alliance of elites who refuse to understand are playing with dynamite.