1. On the Future News front…The Michael Cohen raid has prompted a new outbreak of this particularly odious journalism and punditry trend: writing hysterically about what might happen. I spend so much time telling my wife that it is absurd and self-destructive to spend energy and emotion on dire “what if?” speculation, when sanity only reigns when we deal with what happens, when it happens, and not freak out because it might happen. Reinhold Niebuhr’s Serenity Prayer isn’t just for alcoholics, you know:
“God grant me the serenity to accept the things I cannot change;courage to change the things I can;and wisdom to know the difference. Living one day at a time;enjoy ing one moment at a time; accepting hardships as the pathway to peace…”
The news media, however, pummels us with dire future news to undermine serenity, create fear, encourage anxiety, distrust, panic and hysteria. All the better to undermine President Trump, after all.
MSNBC’s Joy Reid, for example, admittedly one of the worst of the worst, speculated about what might happen should the president refuse to allow himself to be arrested by federal marshals. Note that there is no evidence that there is anything to arrest him for, but never mind. This is Future News. “What if he refuses to open the White House door? What if he fires any Secret Service agent who would allow the federal marshals in? What if Donald Trump simply decides, ‘I don’t have to follow the law? I refuse to be held under the law. No marshal can get into this White House and any Secret Service agent who defies me is fired,'” she asked.
Today I am reading that Michael Cohen might have incriminating tapes of Donald Trump saying incriminating things. Yes, and he might have 12 toes and three nipples, too. Cohen apparently surreptitiously taped some of his conversations. Now, it is true that Cohen is a uniquely sleazy lawyer, but surreptitiously taping a client is a serious legal ethics breach that would pretty much end his career, not to mention his bar license, it it were proven. Never mind though: what if he taped Trump having sex with a marmot? What if he taped the President speaking Russian?
What might happen isn’t news. There are exceptions, but extensive concentration of speculation and projections, as with the Russian investigation coverage, is misleading and unethical journalism.
2. Incompetent prosecution to the rescue! For some reason, Bill Cosby’s prosecutors, allowed to choose from the more than 70 alleged victims of the serial sexual predator a representative five to show his modus operandi that victimized Andrea Constand, chose Janice Dickinson, an aging ex-model, huckster, reality show star and publicity hound with the approximate trustworthiness and credibility of Stormy Daniels. Continue reading →
(I’m in a good mood because this happened last night…)
1. Incompetent elected officials of the month…From Reason:
On Tuesday, the Senate Judiciary and Commerce, Science, and Transportation committees grilled Facebook CEO Mark Zuckerberg about the company’s insufficient efforts to protect users’ personal data…
Sen. Roy Blunt, (R–Mo.) … didn’t seem to understand that Facebook lacks a means of accessing information from other apps unless users specifically opt in…. Sen. Roger Wicker (R–Miss.) needed a lot of clarification on how Facebook Messenger interacts with cellular service. Zuckerberg had to carefully explain to Sen. Brian Schatz (D–Hawaii) that WhatsApp is encrypted, and Facebook can’t read, let alone monetize, the information people exchange using that service. Zuckerberg had to explain to multiple senators, including Sen. Dean Heller (R–Nev.), that Facebook doesn’t technically sell its data: The ad companies don’t get to see the raw information. Sen. Patrick Leahy (D–Vt.) brought along a poster on which his office had printed out images of various Facebook pages. Leahy asked whether these were Russian propaganda groups. “Senator, are you asking about those specifically?” Zuckerberg asked. He of course had no way of knowing what was going on with those specific pages, just from looking at pictures of them….Sen. Amy Klobuchar (D–Minn.) offered this metaphor: “the way I explain it to my constituents is that if someone breaks into my apartment with a crowbar and takes my stuff, it’s just like if the manager gave them the keys.” But …Facebook didn’t willfully assist in a crime. …Sen. Debbie Fischer (R–Neb.) didn’t understand, at a fundamental level, that if you’re using Facebook, you have agreed to let Facebook know a lot of information about you. Sen. Lindsey Graham (R–S.C.) asked whether Facebook had any major competitors. …
This is a theme of regulation, rules and laws in the cyber age: the officials responsible for regulating the uses and abuses of technology don’t use the technology involved, don’t understand it, aren’t willing to take the time to learn, and are apparently not even aware of how irresponsible and incompetent this is, how stupid and lazy it makes them look, and how it undermines the public trust.
2. But don’t worry…In his testimony, Zuckerberg said that Facebook was working on a way to ban “hate speech.” I can’t wait to see what the left-wing crypto-fascists who run the Big Tech giants consider “hate speech.” Actually, we have some pretty good clues. Facebook silenced pro-Trump video-bloggers “Diamond and Silk,” deeming their political content “unsafe to the community.” Continue reading →
Pinky was a happy, healthy pet dog until March 2016, when a friend visiting Pinky’s owner let her into the yard unsupervised. The neighbor’s cat, Rebel, had wondered into the yard, and Pinky had the feline in his maw until her owner ran out and commanded her to drop it. Rebel survived the trauma, but needed three dozen staples for her wounds.
Pinky was impounded after the city’s humane officer declared her a dangerous animal under the city ordinance. Of course, Pinky is a pit bull mix, so bias was already working against her. The Des Moines ordinance that bans the keeping of “dangerous animals” includes banning any animal “that has exhibited vicious propensities in present or past conduct, including such that the animal … has bitten another animal or human that causes a fracture, muscle tear, disfiguring lacerations or injury requiring corrective or cosmetic surgery.”
Such an ordinance could only be written by someone willfully ignorant of the behaviors of dogs as well as the vicissitudes of moral luck. Our wonderful and gentle English Mastiff, Patience, for example, once caused a bloody wound to my wife’s scalp when she gave the dog an unexpected buss on the muzzle. The dog jerked her head in surprise, nicking my wife’s head with a tooth. The wound bled profusely, and required stitches—and it was 100% my wife’s fault. Patience literally wouldn’t hurt a fly…indeed, she was afraid of flies.
As for Rebel, any cat that invades a dog’s home turf is asking for trouble. Continue reading →
[My family celebrated Greek Easter (next Sunday, this year), or not, depending on how Greek my mother was feeling. The whole thing left me thoroughly confused. And why no Greek April Fool’s?]
1 Hey, it’s only the Pope carelessly allowing centuries of Catholic teachings to be declared, if informally, null and void. What’s everyone so upset about? Recipe for a fiasco:
The Pope inexplicably has a meeting with a 93-year-old atheist reporter, Eugenio Scalfari, who has reported on the alleged contents of their private meetings before.
Scalfari has admitted “on more than one occasion” that he doesn’t take notes or record his conversations with the Pope.
The Pope either opines, or doesn’t, or sort of does depending on your interpretation, and if you are an atheist confirmation bias comes into play, opine that Hell doesn’t exist, saying, according to his pal, “Hell does not exist…The disappearance of sinful souls exists.”
Scalfari, presumably without permission or consent, but he’s a journalist, so he’s going to report the news, and the Pope saying that all that stuff in the Bible about Satan is a lot of hooey is, you have to admit, news (although who knows if Matt Pearce would report it as news; I guess it would depend on whether he wanted the public to know there was no Hell, right?), naturally lets the world know that the Pope doesn’t believe what his predecessors and follower have been using to scare the Hell out of sinners all this time.
“What is reported by the author in today’s article is the fruit of his reconstruction, in which the precise words uttered by the Pope are not cited. No quotations in the aforementioned article, then, should be considered as a faithful transcription of the words of the Holy Father.”
That’s called “spin.” Why do we trust these people?
2. Why is NPR taxpayer-funded again? This “correction” actually appeared in the NPR story about the Pope’s Hell problems:
Correction March 30, 2018: An earlier version of this post incorrectly described Easter as “the day celebrating the idea that Jesus did not die and go to hell or purgatory or anywhere at all, but rather arose into heaven.”
Competence? Editors? Basic education? Respect for people’s faith? Knowing something about the predominant religion ins the nation you are reporting on? Hello?Continue reading →
You have to understand that CNN’s Chris Cuomo is an irresponsible, reckless and not very bright left-wing hack. Let’s just review the Ethics Alarms Chris Cuomo files from most recent back. Remember, he’s just one small part of what we follow here. If I watched Cuomo regularly, which I won’t, or read his social media blather, which I wouldn’t, this list would doubtlessly be much longer:
Here, he breezily asserted that Americans with mental illness should lose their rights.
Here, he falsely claimed that the President used “shithole” so children were exposed to the word, as Cuomo wrote it on a whiteboard, exposing children to the word.
Here, he told the public that “hate speech” wasn’t protected under the First Amendment, and ordered everyone to read the Constitution, which he obviously doesn’t comprehend.
Here, he advocated harassing, intimidating and threatening a private citizen for exercising his right to publicize his views on the internet if the views don’t meet with liberal approval.
Here, he cackled over a Simpsons clip that was run on his show solely because it attacked President Trump.
Here, he tried to spin an accurate story as false because it reflected badly on the Obama Administration.
Here, he promoted a documentary that pushed the false narrative that Michael Brown had his hands up and was crying “Don’t shoot!”
Here, he intentionally misresprested a Trump tweet condemning Berkeley’s student riots aimed at shutting down free speech as support for the extremist speaker.
Here, and my personal favorite, signature significance for an idiot, Cuomo told viewers that they couldn’t download the Wikileaks leaks, saying—and this guy’s a lawyer!— ”Also interesting is, remember, it’s illegal to possess these stolen documents. It’s different for the media, so everything you’re learning about this, you’re learning from us.”
Here, and there are dozens, maybe hundreds of other examples, Cuomo unethically took the role of a partisan advocate to debate a Trump surrogate.
Here, despite being a lawyer, Cuomo allowed the term “homicide” and “murder” to be conflated by non-lawyer protesters, who at least have an excuse for their ignorance.
Here, he stood by as a guest declared Thomas Jefferson as the author of the Constitution, not only failing to correct the gaffe, but endorsing it.
Here, a pattern, he encouraged an advocate of preventing “crazy people” from have gun ownership rights.
Here, he pandered to Jorge Ramos, saying that he “respected as a journalist” the openly activist Mexican broadcaster who was properly ejected from a Trump campaign event.
Here, he led an embarrassing, partisan, live laugh-fest mocking the fact that the GOP was “stuck” with Donald Trump as its nominee.
Here, he showed his complete ethics ignorance by saying that rules determine whether conduct is wrong. I wrote, as my brains dripped down on me from the ceiling,
I was going to make this an Ethics Quiz, but category that can’t quite encompass the issues involved, and the more I considered it, the more certain I became of what should have happened. Here is the story:
A student-drawn cartoon was published last month in the La Jolla High School’s “Hi-Tide” newspaper. It depicted eight ethnic groups in a blatantly stereotypical manner ( which is to say, it was a cartoon), with each figure pictured wearing T-shirts with messages reinforcing the stereotypes. The cartoonist’s purpose was to lampoon the controversial H&M ad that caused the company to pull the ad and apologize:
Here was the student’s cartoon…
The requisite number of sensitive students and /or their sensitive parents complained about the cartoon to compel the school principal to grovel an apology, saying that the decision to publish the cartoon was an “error in judgment and a breach of all the values we hold dear at La Jolla High School,” since the cartoon depicted multiple ethnic groups as “ugly racial stereotypes.”
It’s a Cognitive Dissonance Scale (CDS) fiasco! I know I’ve been flogging the scale recently, but it’s not my fault widespread ignorance of Dr. Festinger’s invention is running amuck. Here is the scale (again)…
Remember, the theory, born out daily in practice, is that we subconsciously move people, things and ideas up and down the preference scale according to their connections to other people, things and ideas with strong positive or negative scale scores. This was the theory behind Ram Trucks using Martin Luther King Jr. as a pitch man in the much-reviled Super Bowl ad, which we discussed in the post From The Scary Tales Of The Cognitive Dissonance Scale Files: The Ram Trucks Super Bowl Commercial. [Incidentally, those Ram ad writers weren’t quite as dumb as I thought. While the response to the ad over-all indicated that the Mad Men miscalculated regarding the Scale, some data showed that they were right about the black audience, just not right enough. A Morning Consult survey of 1,579 U.S. adults who viewed the ad indicated that 48% of African-Americans said the ad gave them a more favorable view of Ram, while 17% said it gave them a less favorable view of the bran, and 30% said it made no difference. That means that MLK was so high on the African-American scale that his positive value even overcame the negative value of shameless exploitation, and that attaching King to the trucks did, in fact, elevate the product’s scale value.]
Looking again at the scale, let us assume that most rational Americans place North Korea very low. How low? How low can can you go? The poverty-stricken Asian nation is dragged down by the fact that it was (and technically still is) a hostile enemy of the U.S. in the Korean War It is a Communist nation, a dictatorship, a brutal dictatorship, a human rights criminal, and most Americans have “being threatened with nuclear weapons” quite low on their personal scales as well.
For the sake of argument, let’s say North Korea’s CDS value is -100. (Imagine there is a zero after all of the numbers on the scale; the N/S is really of infinite length in both directions.)
Now, what would you say is the scale’s value for the U.S. news media? Journalists are under the delusion that their positive numbers are high. They should be high, and they have always been high before, but the last several years of blatant bias and incompetence have lowered them considerably. For me, the news media is in negative numbers already, but just for the sake of the exercise, let’s say that the news media has a faintly positive public scale score of +20.
How about the Olympics? For some reason the Olympics still have a positive rating on the scale, though nowhere near where it once was. That positive rating is why NBC paid a fortune for the broadcasting rights, hoping for big viewer ratings, but also assuming that the high Olympics Cognitive Dissonance Scale score would yank the network’s own score up the scale.
I’ll peg the Olympics scale rating at +50. I don’t really believe it’s that high, especially the Winter version.
Finally, the last ingredient of this complex Cognitive Dissonance Scale excursion is President Trump. There is no way that the President of the United Sates is in scale negative numbers, which are distinct from poll approval ratings. If he were a Pet Rock, the office, the history, and the symbolic nature of his role would take any President over the mid-line. If the Olympics audience were entirely made up of “the resistance,” this would be another matter, but it is not. If anything, I would guess, though I don’t know, that the 30% or so bitter Trump-haters among the public would tend to be less interested in the national pride orgy the Olympics typically presents than the less-deranged portion of the public. Again, for the sake of the exercise, I’ll put President Trump at -0-, neutral territory.
What has happened since the Olympics began is that the mainstream media has been gushing approval over the North Koreans–their athletes, their creepy cheerleading squad, and most of all, Kim Jong-un’s sister, Kim Yo-jong–all propaganda tools— while sneering disapproval at the President’s representative at the Games, Mike Pence. As some wags on social media have pointed out, this is roughly the equivalent of swooning over Eva Braun during the 1936 Munich Olympics. Wrote the Daily Caller, fairly and accurately, Continue reading →
Valerie Tarico, psychologist and writer who runs a gimmicky ethics blog, and her editors at Salon decided that it would be clever and smart to launch a frontal attack on the Bible, and by extension most devout Christians, by arguing that because the book is full of, according to her, “mixed messages, repetition, bad fact-checking, awkward constructions, inconsistent voice, weak character development, boring tangents, contradictions, passages where nobody can tell what the heck the writer meant to convey,” it isn’t authentic:
“Millions of evangelicals and other Christian fundamentalists believe that the Bible was dictated by God to men who acted essentially as human transcriptionists. If that were the case, one would have to conclude that God is a terrible writer. Many passages in the Bible would get kicked back by any competent editor or writing professor, kicked back with a lot of red ink—often more red than black…This doesn’t sound like a book that was dictated by a deity.”
The obvious intent of the Tarico and Salon was to mock the Bible, not engage in a serious examination of its origins, and ridicule Christians who revere it. There is no benign justification for this mission; it is just gratuitously nasty, disrespectful, and anti-Christian. Ethics Alarms no longer has a vocal, militant atheist among its regular commenters—Where have you gone, tgt? The blog turns its lonely eyes to you!-–but I suspect even he would find this essay irresponsible. It is especially so since the essay begins with an ignorant proposition which so many commenters flagged that Salon pulled down the post. Nobody claims that God dictated the Bible. Then there are the related matters of multiple translations, translations of translations, and the undisputed fact that different authors (including, many scholars believe, William Shakespeare) from different periods wrote separate parts of the book in their own words. Continue reading →
I don’t say “I told you so” as often as I could or would like to. One continuing theme at Ethics Alarms since the 2016 election that drove progressives mad has been the accusation leveled at me that I have been under-emphasizing the existentially perilous character and conduct of the President while concentrating too much on the conduct of his critics. My answer has been that I believe that the reaction of progressives, Democrats and the news media to President Trump’s election has been, by far, the most disturbing ethics story of the past year, and in historical context one of the most serious and dangerous periods in U.S. history. That conclusion has been reinforced as the year progressed. I was and am right.
None of that makes the ethical conduct of the Trump Presidency any better than it is; as I made clear in last year’s ethics audit, he has largely behaved as I expected he would when I declared him, over and over again, unfit and unqualified. However, if our institutions and the public’s trust in them remain as strong as they have through-out U.S. history, a single odd-ball President, even for two terms, will not do irreparable damage. What the resistance and its allies in the Democratic Party and the news media are doing, however, threatens to wreck many of those institutions and tear down public trust to a point of no return. That’s my professional assessment. It is not one based on partisan politics or ideology, but on American history, cultural history, and ethics.
1 Fake news and fake history. I knew it was manufactured nonsense when my Facebook friends, Democrats, pundits and the mainstream news media began once again screaming “Fascist!” and claiming that the President’s expressed desire for a major military parade was a terrifying departure from American tradition. I knew a little research would prove it so, but then, I thought, surely some news source would have the integrity to do its job, and some “nationally recognized historian,” like go-to Democratic shills like CNN’s Douglas Brinkley, would set the record straight. Why should I have to do the work for free that these people are paid handsome fees to do, and have a duty to do besides?
Yet few corrections from these supposedly objective sources were registered while Rep. Adam Smith (D-CA) said, “A military parade of this kind would also be a departure from the values of our constitutional democracy,” and Rep, Ted Lieu (D-CA) sneered, “Because authoritarian regimes like Russia and North Korea hold massive military parades does not mean that we must as well. Politico headlined, “Trump’s Military Parade Draws Bipartisan Rebuke.” The Washington Post told readers, “Military Parades Are About Ego and Power. Of Course Trump Wants One.” Normally reasonable bloggers were similarly triggered, like Prof. Jonathan Turley, who wrote, “The United States has long rejected the holding of military parades featuring tanks, missiles and other heavy weapons as a symbol of authoritarian regimes like the Soviet Union, North Korea and other countries.”
I guess this depends on what one’s definition of “long” is. Such parades have been out of style since the Vietnam War caused much of the public and the political class to turn against the military, though politicians still give deceit-laden lip-service to “supporting the troops,” just not what they do. Military parades featuring heavy weaponry were not uncommon between the end of the Civil War in 1865 through 1961 during the peak of the Cold War, when it was arguably strategically beneficial to remind the USSR that if it was going to bury us, there would be a fight. Many of these parades, in 1919, 1942, 1946, 1953, 1957, 1961, and as recently as 1991, featured tanks, missiles, and sometimes many thousands of troops Let’s see: that’s Presidents Wilson, Roosevelt, Truman, Eisenhower, Kennedy, and George H.W. Bush…Hitlers all. That there is Chuck Schumer, a leader of the party having the vapors over the President’s suggestion, saying this: Continue reading →
Perhaps more than any other field of endeavor, advertising depends on the Secret of the Cognitive Dissonance Scale. But the scale abused is a jealous and angry mistress, as Chrysler/ Fiat discovered when its Super Bowl for Ram Trucks turned into a public relations disaster.
It must have seemed so simple! Brainstorming about how to promote Ram Trucks while appealing to a divided the country during the iconic NFL game, after a year in which pro football in particular was torn by strife over players, mostly black, kneeling during the National Anthem to protest something or other, depending on which helmeted social justice warrior you asked, some rising, present-day Mad Man, cynical to the core, drew Dr. Festinger’s scale on a white board as he shouted, “Eureka!”
“It’s perfect!” the fuzzy cheeked, rising young advertising genius cried, marking the diagram with the red marker. “I know how we drag our truck up the scale!”
“Ram is a powerful truck and a symbol of toxic manhood, when everyone’s talking about how men, and especially white men, are the source of all that’s rotten in Denmark! Well, not Denmark, but here. You know what I mean. Anyway, for some of our clients we’ve been using little, scrawny, androgynous guys as spokesmen, like the geek Lou dreamed up for Petsmart.
He’s not scary, and you know he must be a Hillary voter. But come on: this dork probably drives a Smartcar. We can’t use someone like him to promote a truck. No, Fred, we can’t use a sexy female model, either, like we used to. Sexy models are now below zero on the scale. They’d pull our trucks DOWN. Oh, a lot of men would still secretly love this stuff like we used to do,
but now their girl friends or wives or daughters would glare at them, and getting flack from women in the family is LOW on the scale. So sex is out. Sorry.
Now, the Petsmart geek does have a dog with him. Dogs are high on the scale, as we all know: Ralph, you were the one came up the ad with the Golden Retriever driving the Subaru, right?
Gold! But come on: kids and dogs have been done to death in Super Bowl ads. There will probably be all sorts of cute dog ads during the Super Bowl; there always are. [ Actually, there weren’t…] So think: we want a man’s voice, a manly man, but one that doesn’t scream white male patriarchy or Harvey Weinstein. We want someone the fans of those National Anthem protests and Black Lives Matter will have high on their Cognitive Dissonance Scale, so associating Ram Trucks with him will yank the trucks right up. We also want someone the fans who were getting sick of political grandstanding when they wanted to watch a football game also admire, someone who knew how and why to protest. And, at the same time, we want Ram to look socially conscious—you know, “woke.”
One figure, and only one, will do all that, from a position so high on the scale that we can’t lose! Martin Luther King!Heck, all of those blue collar workers just got a day off because of the guy; it’s fresh on their minds. They love him! A day-off pulls MLK right up the scale himself!
And look: I did some googling, and found this from some speech he gave: “If you want to be important, wonderful. If you want to be recognized, wonderful. If you want to be great, wonderful. But recognize that he who is greatest among you shall be your servant. That’s a new definition of greatness. … By giving that definition of greatness, it means that everybody can be great. … You don’t have to know about Plato and Aristotle to serve. You don’t have to know the theory of relativity to serve. You don’t have to know the second theory of thermodynamics in physics to serve. You only need a heart full of grace, a soul generated by love.”
Great stuff, right? There’s “greatness: for the MAGA crowd, and “love,” which is Scale magic, and we can fill the ad with heartwarming scenes—with kids!
—all leading up to our Dodge Trucks theme, ‘Ram trucks are built to serve‘!”
The cheering in the meeting room was deafening.
Morons.
Today, that once rising ad exec starts his new job at Taco Bell.
Martin Luther King didn’t pull Dodge Trucks up the scale. Cynical exploitation of a civil rights icon and turning a black martyr into Morgan Freeman’s competition as a rival pitch man (Morgan was doing Mountain Dew) is so low on the Cognitive Dissonance Scale that it pulled the product’s rating right through the floor.
This is rank incompetence. If you are going to try to exploit the image and words of a dead hero, at least learn something about him. At the time of his death, King was getting ready to make a push for socialist reforms, which meant attacking capitalism. You also should read the whole speech you are cherry picking from; you can bet someone else will. Here’s a section from that same speech:
“…we are so often taken by advertisers. You know, those gentlemen of massive verbal persuasion. And they have a way of saying things to you that kind of gets you into buying. In order to be a man of distinction, you must drink this whiskey. In order to make your neighbors envious, you must drive this type of car. In order to be lovely to love you must wear this kind of lipstick or this kind of perfume. And you know, before you know it, you’re just buying that stuff. … I got to drive this car because it’s something about this car that makes my car a little better than my neighbor’s car. … I am sad to say that the nation in which we live is the supreme culprit. And I’m going to continue to say it to America.”
This means that using King’s voice and words to appear to endorse a truck ad seen by millions is a lie.
The King family’s greed and poor stewardship of King’s image also shares some of the blame for the fiasco. The King Center quickly went on Twitter to say that neither the organization nor the Rev. Bernice King, one of Dr. King’s daughters, was responsible for approving the offensive Super Bowl commercial. That’s not exactly true. Eric D. Tidwell, the managing director of Intellectual Properties Management, the licenser for the estate, said that Ram, as it must, came to them for permission to use King’s name, voice and words. “Once the final creative was presented for approval, it was reviewed to ensure it met our standard integrity clearances,” he said in a statement. “We found that the overall message of the ad embodied Dr. King’s philosophy that true greatness is achieved by serving others.”
Obviously the King family did not take proper steps to ensure that those who handle the family profit center depending on commercial uses of Dr. King’s legacy understand the difference between embodying Dr. King’s philosophy and cynically distorting it to sell stuff. Intellectual Properties Management is paid to take the PR hit, but I’d be willing to bet that such a high profile use of King was approved by the family itself. After all, King isn’t pulled down the scale by a foolish commercial. The controversy might even help King’s image, by sending people to read the speech. Maybe the King family knew the commercial would burn Ram, but was willing to take their fee and watch the fun, as the Cognitive Dissonance Scale wreaked its terrible vengeance on those who would abuse its power.