Too little, too late.
Jason Alexander has just responded to his agent’s and publicist’s frantic texts with a tweeted apology for his disreputable and needless swipe at an out-of-work actress now plucking ukuleles for a living…and not even in Hawaii.
He feels officially awful, he says. Her inability to play scenes with him and the other cast members wasn’t really the reason she was killed off on the show. It was all Jason’s insecurity, he says. Everybody “really liked and like Heidi…she is a kind, lovely person” he says. In show business, screwing over people you like and humiliating lovely people who make about 1% of what you do is just what stars do…wait, no he didn’t exactly say that.
He also says this: “But in telling this story, it sounds like we are putting a heavy burden on Heidi. I, personally, am not.”
Hmmmm. Interesting “personally.” As in the comments to Stern, Alexander is again implying that it wasn’t his fault that the actress got dumped and sent to hula hell. But Jason: you told the story humiliating her on the air. You. Nobody else.
Finally, Alexander tries to shift blame to the news media:
“So, to all the press that is now running wild with this 15-year-old story, please don’t pervert it.“
“George,” you, not anyone else, you, told the 15 year-old story. The story now is what a jerk you were on Stern’s show. That story is new, and you just added to it, because this “apology” makes you seem like even more of a jerk. Yes, there’s a nice “I personally apologize” to Heidi. It doesn’t matter. The harm was done, and can’t be undone, and many of us, like me, have a hard time believing that this mea culpa is anything but PR repair work. For her career, dignity and reputation, no repair is possible.
You want to make amends? Have your agent find her an acting gig.