
Yeah, I’m a sucker for kids with lemonade stands, but especially children being disappointed when they had been excited about a new experinece. Few things tug on my metaphorical heart strings like seeing eager kids on a sweltering day, sitting behind a fold-up table with a pitcher of lemonade, a hand-lettered sign, and no hint of a customer. It’s a retrospective Golden Rule thing. I’ve been there.
Two adorable little girls, maybe 12 and 9, had one such struggling business set up on a nearby corner mid-morning this week. No shade, no hats, no chair….and there weren’t even any cars driving by. When I walked past them with Spuds, I asked if their stand had any business yet. No, they said. I promised to get my wallet and come back.
When I finally drove back to the stand, maybe an hour later, the girls had packed up and were walking down the street. I pulled along side them by the cyrb them and said, “Won’t you sell me some lemonade? I was looking forward to it.” They both smiled broadly. One of the girls brought me a Dixie cup of warm lemonade. “How much?’ I asked? “Oh, I don’t know, a dollar?”
I stopped the car, got out, and handed the older girl a five dollar bill and an old straw hat Grace had given me for a birthday years ago: I brought it along to give to the girls. “You need to wear a hat; it’s hot…share this,” I said.
“And don’t give up! Business is hard. Most important is finding the right location, and think about how you should advertise. Also, decide on a price! I ran a few lemonade stands myself. Keep trying!”
As I drove off, they were setting up their table again. Some workmen from the school expansion nearby were walking over to them. Maybe I had given them a good experience to remember instead of a disappointment. There would be enough of those in the years to come.
It was worth a shot…five dollars, and an old hat.