K-Mart

“Elfin’ Around,” Best Buy? Really?

/ Jack Marshall / 18 Comments

bestbuy_logoBest Buy just became the latest TV advertiser to conclude that it’s astonishingly clever and hilarious to evoke “fuck” in a commercial, one that I just heard at 7:54 PM. The spot extolling Christmas shopping at Best Buy (it isn’t even Halloween yet) featured a cheery announcer pointing out that when you shop there, you won’t be “elfin’ around.” Get it? It sounds like “effin,” a cover-word that means “fucking,” and is meant to be heard as “fucking.”  But, see, it’s SO clever, see, because it’s NOT “effin’,” but “ELFin’,” and this is a Christmas ad! Wow! Christmas AND Fake Fuck in the same word! There must have been high fives all around when the writers came up with this one.

An ethical management would have told them to grow up, and fired the lot of them. This is 2015, however, a banner one in the coarsening of America, so Best Buy decided it was cool to join Verizon, Booking.com, CNN, and President Obama —you know, our national role model?— in following the lead of K-Mart’s disgusting  “ship my pants” ad in 2013. Continue reading →

Ethics Dunce: Major League Baseball

/ Jack Marshall / 25 Comments

RalphieI just learned, via TV ad, that the fantasy sports company DraftKings is endorsed by Major League Baseball.

MLB needs to rethink that. The commercial I watched just concluded with the promise that if you play fantasy baseball using DraftKings, “You could win a ship-load of money!”

Stay classy, MLB. Why in the world would any sport that is trying (not so successfully, I may add) to attract more kids as fans and encourage families to go to the ballpark ally itself with a company that advertises itself during major league baseball games with dumb, gratuitous potty-mouth crudeness like that? It’s not clever. It’s not witty. Anyone who thinks that it’s funny is 12, Adam Sandler, or a moron. It’s rude, that’s all.

Professional and trustworthy operations, including sports, choose partners that are professional too. This advertising equivalent of fart jokes reflects horribly on the sport, and the people who run it.

And, I may add, the advertising industry. The wit who thinks “a ship-load of money” is a real come-on is probably the same slob who gave us Verizon’s “half-fast” internet ads.  At least that one was original: this Noel Coward-worthy play on words is the same low-life effort that K-Mart embarrassed itself with in its“ship my pants” ads in 2013.

We all have to swim in this water we call a culture, and this is the equivalent of pissing in the pool. We should be able to expect better from baseball.

 

Verizon Joins The Effort To Coarsen The Culture

/ Jack Marshall / 15 Comments

http://www.youtube.com/watch?v=zr5WWFuJeM4

When did the writers of advertising copy decide that catch phrases devised to sound like vulgar slang are appealing devices to sell services or merchandise? If you are so devoid of wit and civility that you find Verizon’s new campaign hilarious, Sponge Bob is over your head. Oscar Wilde this isn’t. What it is is one more gratuitous coarsening feature of the public square and common discourse. Now we are teaching children that it’s cool to speak rudely, as long as you pretend that you aren’t intending to. Look! The grown-ups are doing it!

It’s an insult. It’s an insult to the target audience that is supposed to clap like seals at a play on words that would have rejected by the most desperate night club comedian 20 years ago. It’s an insult to the craft of marketing, to which this is what farting on key is to singing. Most of all, it’s an insult to society, the culture, and the United States of America. No wonder Muslims think our way of life is disgusting. It is.

I couldn’t bring myself to post on K-Mart’s abysmal “ship my pants” ad in 2013; I thought it was an aberration. OK, I hoped it was an aberration. Now comes Verizon to sell its FIOS by having actors complain that their internet is half-fast. Half-fast, get it? GET IT???

I’m not offended by the phrase—heck, I scream things ten times as ugly at my computer every day. No, I’m offended that there not only is no respect for others in public discourse, the entire idea that there should be is considered old-fashioned. This began with badly raised kids spouting obscenities in movie theaters, then began metastasizing as TV comedians, Vice-Presidents, Oscar-winning actresses, rock stars and others lacked the inhibitions to keep them from whispering, speaking or shouting obscenities into open mics, and now has gone mainstream. Fortune 500 companies run by Harvard Business School grads believe that promoting their business with coded vulgarity is cute and responsible. Well, it isn’t. It just makes the world we live in a little uglier, and it’s more than ugly enough.