This one fascinates me the more I think about it.
Above is the model at the Official Biden-Harris Campaign Store advertising the Biden-Harris T-shirt. There are three other models to be seen at the home site: a kind of wimpy male-of-indeterminate-color modeling a “Free on Wednesdays” T-shirt (I don’t know what that means), a butch-looking female model who might be a stand-in for Lia Thomas, and a chunky middle-aged bespectacled guy, also of-some-sort-of-color, holding a “Color-Changing Mug.” This is clearly a DEI campaign site: apparently white models need not apply. But the model above is strikingly unattractive as well as sexually ambiguous. Unless the marketing industry no longer operates according to the Cognitive Dissonance Scale, the idea in advertising is still to connect the product with positive images.
Your Ethics Alarms Ethics Quiz of the Day is…
What’s going in here?
I could see the same model being used in a satirical ad put out by the Trump campaign. Is this flagrant virtue signaling? (What’s the virtue?) Pandering to radical feminists? DEI madness? Gross incompetence?
Oh…here are two of the Trump campaign’s models:
Yeccchh.









