Duke behavioral scientist (or, as he likes to call himself, “behavioral economist”) Dan Ariely, has a new book out. This is a boon for my ethics classes, since I’m sure they are getting a little sick of me quoting the last one, “Predictably Irrational.” His new best seller is “The Honest Truth About Dishonesty,” and Ariely has been making the rounds of NPR and various publications promoting it. Like Malcolm Gladwell (“The Tipping Point”), Ariely writes provocative and easily digested books that seemed to be designed to make you skip the movie on airplane flights; they are not deep, but they are helpful, at promoting self-understanding if nothing else.
I’ve been saving my copy of “The Honest Truth About Dishonesty” for my next trip, but the most valuable thing about it from my perspective is that it validates the importance of developing the skills of ethical analysis. As the author explained in a recent interview, when most human beings ( Ariely pegs the percentage at a depressing 98%—and one of the two missing percentage points are people who cheat no matter what! ) human beings let their gut determine whether they are going to cheat or not, they will make their choice according to a potpourri of rationalizions and quirky psychological factors that have little to do with right and wrong.
Among the useful observations he made in his recent interview with journalist Gary Belsky: Continue reading








