Is this what the culture has accomplished with its hard won respect for and acceptance of gay Americans? Really?
Neil Patrick Harris has done a series of quirky, benign spots for Heineken Light, perhaps to lure us into a false sense of ease. For in his most recent commercial, Harris notes, as he stands next to a man grilling barbecue, that Heineken Light makes it OK “to flip another man’s meat.”
This is another in a long and growing list of TV ads based entirely on the assumption that adults think it’s hilarious to suggest obscene or vulgar innuendos. I’ve written about this phenomenon before, which is merely the normalization of crudeness in our discourse, nothing more, but nothing less either. So now we have gay sexual innuendo by an openly gay actor to advertise beer. Isn’t that great? Boy, Heineken must be so proud.
The grill guy replies to the puckish—or flirtations?—former-Doogie that no man can do that, but late, Harris asks him: “Can I flip your meat?”
Wow, that’s just hilarious! Why is it hilarious? Because it’s naughty? Because it’s daring? It’s certainly not clever, and if virtually defines the word “gratuitous.” It it a challenge to viewers, daring them to question the taste of joking about “flipping a man’s meat” when they routinely accept gross commercials with vulgar and gratuitous—you know, like this —heterosexual double entendres? Is the assumption that gays will giggle, guffaw and slap each other on the back when they see this! “Good own, Neil!” Really? How insulting.
I can’t wait for the masturbation double-entendres in credit card and bank commercials. Continue reading








