…and not for the first time, in either case.
But Woods’ new ad for Nike in the wake of his resurgence in his sport, is audaciously unethical, braying a dangerous, corrupting message into the cultural atmosphere, endorsing, in five simple-minded words, consequentialism, the Star Syndrome, the King’s Pass, non-ethical considerations over ethical ones, and “the ends justify the means.” That’s a pretty impressive load of ethics offal in so few words: congratulations to the soulless ignoramus who devised it.
The assorted miscreants, past and present, who would have gladly stood in for Tiger in his damning ad include dictators, despots, mass murderers, gangsters and corrupt politicians like Richard Daley, Marion Barry, Charley Rangel and Tom DeLay, corporate bandits, assassins, robber barons, Wall Street criminals, athletic cheaters like Lance Armstrong and Barry Bonds, serial fathers like the NBA’s priapic stars, arrogant social misfits like Charley Sheen, con artists and liars in all walks of life, and of course, our most popular politician, the man whose entire career is based on Nike’s new motto, William Jefferson Clinton.
I almost forgot the terrorists. Continue reading










