…and not for the first time, in either case.
But Woods’ new ad for Nike in the wake of his resurgence in his sport, is audaciously unethical, braying a dangerous, corrupting message into the cultural atmosphere, endorsing, in five simple-minded words, consequentialism, the Star Syndrome, the King’s Pass, non-ethical considerations over ethical ones, and “the ends justify the means.” That’s a pretty impressive load of ethics offal in so few words: congratulations to the soulless ignoramus who devised it.
The assorted miscreants, past and present, who would have gladly stood in for Tiger in his damning ad include dictators, despots, mass murderers, gangsters and corrupt politicians like Richard Daley, Marion Barry, Charley Rangel and Tom DeLay, corporate bandits, assassins, robber barons, Wall Street criminals, athletic cheaters like Lance Armstrong and Barry Bonds, serial fathers like the NBA’s priapic stars, arrogant social misfits like Charley Sheen, con artists and liars in all walks of life, and of course, our most popular politician, the man whose entire career is based on Nike’s new motto, William Jefferson Clinton.
I almost forgot the terrorists.
The likes of ESPN’s Stephen A. Smith are furiously defending Tiger, and insulting the public and the nation in the process, saying that Nike’s bilious philosophy can’t be wrong, because its true. Undoubtedly Woods, a screaming narcissist and sociopath if there ever was one, believes it’s true: he never demonstrated any real remorse or even acknowledgment of wrongdoing when it came to light that his carefully constructed image as a likeable, heroic family man was a complete sham. He was sorry he got caught, and most of all, that it cost him all that endorsement cash. So, in a sense, Nike’s ad is self-validating: Nike, now paying Tiger millions again, obviously believes that winning takes care of everything, and Tiger, whose gold victories won him back the endorsement contract, obviously believes it too.
Winning does not take care of anything. It is just that people with rotting values and ethics disabilities think winning takes care of everything, and they are easily exploited by companies like Nike and awful human beings like Tiger Woods, at least until they end up in jail. The statement is lie, and something that all parents possessing common sense and responsibility must immediately deconstruct for the impressionable minds in their charge. They must also scratch Nike from the list of permissible companies to purchase athletic gear from, if not permanently, than at least until it pulls the ad, fires Tiger Woods, and announces that the agency that devised its ode to villainy has been fired as well, to tend to its advertising campaigns for the hagiographic film biography of Hugo Chavez, a reality show starring Casey Anthony, and the movement to make Huey Long’s birthday a national holiday
Pointer: Michael West