Ethics Dunces, and Crude Ones at That: Ben and Jerry

Stop, you're killing me...

Sorry. I’m ready to be jeered as a humorless prude.  Ice cream flavors should not be named after gross double entendre Saturday Night Live skits. Ben and Jerry’s new Schweddy Balls ice cream (‘sweaty BALLS,” get it?? HAR!)  is just one more step in coarsening the culture, and an unnecessary one.

The skit was a one-joke parody of earnest NPR cooking shows in which a character named Mr. Schweddy talked about his signature holiday confection, rum balls, or “Schweddy balls.” It was funny (hardly hilarious, though; anyone who thinks that is hilarious is 12); it also aired after midnight. Ben and Jerry’s ice cream is sold during the day, the joke is old, and the only point to naming the ice cream after the joke is to sneak something crude into plain view. Wow. What an accomplishment.

The ice cream name is no more or less tasteless, rude and juvenile than naming a New York bar “Buck Foston,” or a TV show called “$#*! My Father Says.” The slobs and foul-mouthed jerks among us won’t rest until everyone talks like sailors and ugliness is everywhere, and they will do it while being applauded by self-styled “liberals” who are really just old-fashioned boors.

It’s not a big deal, any more; the boors are getting their way, because not enough people are willing to endure the guaranteed “Oh, lighten up!” and “Get off your high horse!” sneers that will follow any objections. I hope those big belly laughs from  “Sweaty Balls” ice cream are worth it, I really do. As long as it makes you guys happy.

“Sweaty Balls” ice cream. You slay me.