Unethical App of the Year: BuyPartisan

The un-American app at work. Just what we need...more help at being divided.

The un-American app at work. Just what we need…more help at being divided.

One thing we can be sure of in our capitalistic, entrepreneurial culture: if there’s toxic conduct that somebody can make a buck out of facilitating, someone will.

BuyPartisan is a new smartphone app and the inspiration of app developer Spend Consciously. It allows users to receive an instant ideological score on every product, designating the manufacturer or service provider as virtuous or evil, or, as this sick, hyper-partisan, hyper-polarized, disintegrating culture would have it, Republican or Democratic, conservative or liberal.  After the self-righteous, hating-the-other-side-of-the-political-spectrum user scans the bar code on products with his or her phone camera, BuyPartisan (Get it???) accesses campaign finance data and analyzes contributions from the company’s board of directors, CEO, employees and PACs. This allows the happy, political aparthied-loving app user to stick it to any company that doesn’t comport with the user’s narrow, but absolutely right beyond question, view of the world.

Yecch. I want an app that tells me who uses this app, so I can avoid them whenever possible. Continue reading →

Selfie Ethics: Yes, Big Papi Exploited The President

Ortiz-Obama-Selfie.jpg

I wrote about this ethical breach when Ellen DeGeneris did it at the Oscars. The short version is this:

“It’s unethical to pretend that a selfie is a spontaneous  gesture of fun and friendship when you have a commercial agreement in place to use the photograph in a way that promotes the cell phone manufacturer.”

This is exploitation for commercial gain, and it’s wrong. It’s wrong when the victims are movie stars, and it’s wrong when the exploited party is President of the United States. Continue reading →

Darling Ellen’s Deceptive Tweet For Samsung

Taken completely spontaneously using a

Taken completely spontaneously using a Galaxy S5 by Samsung. Get yours today!

Ellen DeGeneris is adorable, and as ideal a public face to place on the image of gay acceptance and same-sex marriage as you could concoct in a marketing strategy meeting. She’s funny, she’s friendly, she’s nice: to be threatened in any way by Ellen is to be the epitome of an irrational homophobe.. Her accumulated good  largely insulated her from the negative criticism she earned with a shockingly inept performance as this year’s host of the Academy Awards ceremony. She didn’t exactly make one long for Seth (“We saw your boobs!”) McFarland, last year’s oppressive MC,but watching her—any experienced performer could see the signs of a comic who knew she was bombing and had no idea what to do about it—was uncomfortable when it wasn’t deadly boring.

The one routine that seemed successful was DeGeneris’s successful effort to create the “most re-tweeted tweet of all time,” which she accomplished by dragooning Bradley Cooper, Julia Roberts, Meryl Streep, Angelina Jolie, Brad Pitt, Jennifer Lawrence  Lupita Nyong’o, Kevin Spacey and Jared Leto in to take a selfie with her. It garnered over 3 million retweets at last count. But it was a set-up. This was not just a fun party stunt with friends, which is how it was represented to the audience and indeed to the stars themselves. No, the selfie was part of a very pricey deal between the Academy and Samsung, which sells the recently enhanced Galaxy S5 Ellen used to take the picture.

From the Wall Street Journal: Continue reading →