Here We Go Again! The Groupon Super Bowl Commercial: No, Not Unethical

Every year one Super Bowl ad sets off an “It’s offensive!” “No! It’s funny!” debate, and this time around it was the commercial for Groupon, the new service that provides short-term discounts  for an eclectic variety of products. As we saw a stunning snow-covered mountain, actor Tim Hutton’s voice intoned…

“Mountainous Tibet — one of the most beautiful places in the world. This is Timothy Hutton. The people of Tibet are in trouble, their very culture is in jeopardy…. But they still whip up an amazing fish curry!!! And since 200 of us bought at Groupon.com we’re getting $30 worth of Tibetan food for just $15 at Himalayan Restaurant in Chicago.”

Twitter, the early warning system of our culture, immediately filled with indignant tweets, pronouncing the ad offensive. Continue reading