I had decided to write about the new book “Scroogenomics: Why you shouldn’t buy presents for the holidays”early yesterday. I should have assumed that our current Scrooge-in-Chief, George Will, would have the same idea. He did, and greeted his readers with typically sour tidings as he heartily endorsed this commercially clever and ethically fatuous book. The brain-child of economist Joel Waldfogel, “Scroogenomics” argues that holiday gift-giving makes no economic or social sense, and is a net drag on everyone. Will’s quote from it is as revealing as any:
Gifts that people buy for other people are usually poorly matched to the recipients’ preferences. What the recipients would willingly pay for the gifts is usually less than the givers paid. The measure of the inefficiency of allocating value by gift-giving is the difference between the yield of satisfaction per dollar spent on gifts and the yield per dollar spent on the recipients’ own purchases.
All of which means that Waldfogel (and Will) are hopelessly confused about the social and ethical value of gift-giving, which has little to do with the ratio of “the yield of satisfaction per dollar spent.” Continue reading