Let’s begin with this: what’s racist about Uncle Ben?
Yesterday we discussed PepsiCo dumping Aunt Jemima on the silly pretense that doing so would “make progress toward racial equality,” thus grabbing the lead in the breakfast food grovel sweepstakes. Even though Aunt Jemima no longer looks like a “mammy,” the idea was that she began as an offensive racist stereotype, and once a stereotype, always a stereotype. First they came for Aunt Jemima…and then it was Mrs. Butterworth. Like Althouse, who blogged about Mrs. B yesterday, I never thought of the female-shaped syrup container as having any race at all. An article in the New York Post claimed that the bottle was modeled after Butterfly McQueen, the black actress who played the mentally-challenged slave Prissy in “Gone With The Wind.” That’s odd: I don’t recall Prissy being filled with syrup. This is one more example (among many) of activists desperately searching for things to be offended about to bend individuals and companies to their will at a time when so many of those with power appear to be ready to agree to anything to prove how woke they are.
Now we learn that Mars is going to rebrand Uncle Ben’s Rice because Ben evokes a racist stereotype. What would that be? Uncle Ben appears to be a middle aged-black guy in a bow tie, and that’s how he’s always looked. What’s the theory here?
The clue may be the Cream of Wheat man, who never had a name that I was aware of.
Reportedly he’s on the chopping block too. Is it because he’s a chef? Is it because he’s smiling? Is it because he had a relationship with Aunt Jemima? Continue reading