http://www.ketknbc.com/news/how-young-is-too-young-for-makeup

“The geoGIRL line was developed in partnership with our customers to give parents a healthier, age-appropriate option for their tween girls who ask about wearing make-up. The decision of what is age appropriate to wear makeup rests solely with the parent. The line will be marketed to parents and targets a certain life stage as opposed to a certain age of girl so parents can make informed decisions whenever they feel it’s appropriate for their child to wear makeup.”

—-Walmart, in a statement addressing criticism of its new makeup line called geoGIRL that targets “tweens”–or 8-12 year old girls.  The products include a cleanser, blush, eye shadow, mascara, and more. Continue reading →