“The geoGIRL line was developed in partnership with our customers to give parents a healthier, age-appropriate option for their tween girls who ask about wearing make-up. The decision of what is age appropriate to wear makeup rests solely with the parent. The line will be marketed to parents and targets a certain life stage as opposed to a certain age of girl so parents can make informed decisions whenever they feel it’s appropriate for their child to wear makeup.”
—-Walmart, in a statement addressing criticism of its new makeup line called geoGIRL that targets “tweens”–or 8-12 year old girls. The products include a cleanser, blush, eye shadow, mascara, and more.
Translation: “The geoGIRL line was developed after we realized that the culture’s sick obsession with impossible standards of beauty together with the power of the media to undermine the self-images of young women presented us with an opportunity to make a buck. We also were aware that there are a lot of irresponsible parents out there with money to burn, who will willingly begin sexualizing their daughters at one-digit ages, making child porn afficianados nation-wide drool in anticipation. We are marketing the make-up solely to parents, since only a parent would be idiotic enough to think that a 9-year-old would need moisturizers, antioxidants, exfoliations, and “age-defying ingredients.” We think such parents will be glad to have an exciting, new, stupid option, when their daughters ask about make-up, beside the obvious and sensible reply “You’re much too young for make-up,” that option being, “It’s never too early for a female in America to start worrying about hiding her many flaws and trying to attract the sexual attention of men,so let’s get you started right away!” We’re betting that enough parents will choose that option and make their daughters so insecure about their appearance that they will wear this stuff, create peer pressure on their classmates to do the same, and before long every fourth grade will be full of Jon-Benet Ramsey clones while we make a frick’n fortune.”