Revisiting The Ethics Alarms Web Hoax Scale

Funny! Also deserved. But wrong...

Funny! Also deserved. But wrong…

To quote myself, planting false facts in the information supply may not make people sick like putting poison in the water supply, but it is damaging enough to be recognized as not worth tolerating for the occasional giggle. A year ago, I introduced the Ethics Alarms Web Hoax Scale,inspired by yet another unethical trick by the loathsome Jimmy Kimmel. As it turned out, 2014 was a banner year for web hoaxes, due to the activity of a couple webs sites that only exist to deceive the news media and make every American certain that they shouldn’t trust anything they read, anywhere.

As you know if you’ve read much here, I detest web hoaxes. I’m also not too crazy about those who use them to announce their superiority to the people who were fooled, essentially saying, “It’s harmless, unless you’re not smart enough to get it—like you.” This attitude emboldens and rationalizes for the hoaxers. I’ve fallen for some, usually when a source I trust has preceded me, marring the site with a post based on a lie. I don’t think it’s funny to make others involuntary accessories to deception.

I was reminded of the Web Hoax Scale, which, like the Race-baiting Scale, I want to finalize before making it a permanent part of the Ethics Alarms tool box, when my least favorite Republican Presidential candidate, Rand Paul, launched a fake Hillary Clinton site on Pinterest. It would have been a #1 on the original hoax scale , rated as harmless because no one who had ever heard of Hillary and who could beat my dog at Scrabble would think it was anything but a gag. (Should a hoax that doesn’t and can’t fool anyone qualify as a hoax at all?) I was going to write, however, that in this context, a fake website is inherently unethical whether it is recognized as such or not, and I have reflected that position in the revision of the scale. Continue reading

Another Day, Another Web Hoax: The Web Hoax Scale

Fake Wolf

That mad wag, Jimmy Kimmel, is doing another victory lap. This time, the biggest jerk on late night TV managed to fool news services, panic families of Olympian athletes and insult Russia (not that that bothers me very much) by his latest internet gag—convincing American luge athlete Kate Hanson to relay, via Twitter, his fake video of what appeared to be a wolf roaming the halls of the Olympic Village accommodations. Any collateral damage is irrelevant to Kimmel, because his objective is to cause trouble, then mock everyone who was fooled for allowing the trouble to be caused, since if they weren’t so dumb, trusting and gullible—it’s all their fault, not his, you see—nothing would have happened. (Yes, Kate Hansen is a jerk too.)

Here is what this relatively harmless (as opposed to harmless, which no web hoax is) misrepresentation accomplished:

  • It took up thousands of valuable minutes of news broadcasts throughout yesterday which could have been used productively to educate the public about all manner of things they actually need to know about—what’s happening to Justin Carter, for example—remember him? Maybe a well-produced segment on why a teen shouldn’t be facing terrorism charges for an obvious joke he made on Facebook could spark some much-needed public outrage. Instead, serious news broadcast time, a finite resource, was used to further a prank.
  • It made the media a party to a lie. It doesn’t matter about what. It’s a lie.
  • It wasted the time, thought and energy of every person who talked about the wolf, expressed concern about it or thought about it.
  • It further increased cynicism and doubt about news reports, feeding the tendency to adopt conspiracy theories and fear of sinister manipulation. How do we know the moon landing wasn’t a Jimmy Kimmel hoax?

Most of all, this will encourage other, bigger, more reckless asses than even Kimmel to go further and further with their web hoaxes, because such pranks mean viral videos and fame, no matter what harm they cause. Continue reading