CORRECTION! GEICO Ethics Dunce RETRACTED! It’s All Frank Sinatra’s Fault!

Emily Litella1There is apparently a diabolical law regarding Ethics Alarms that the more trivial a subject is, the more likely I will screw it up, or it will be a hoax, or something else. The previous post, chiding GEICO for allowing the lyrics of “You Make Me Feel So Young” to be massacred by Peter Pan in its current TV ad is an epic example.

First, I posted a video of Sinatra singing the song as an example of the right way. It is hard to find a video of anyone BUT Sinatra singing it, for he made it one of his standards. Then LoSonnambulo, a frequent commenter here, properly chides me for using a crooner who regularly changed lyrics as the paragon of lyrical certitude. Yes, that’s pretty stupid. Thus I resolve to change the embedded video, and what do I find? I find that the non-English, slangy abomination, “You make me feel so young, You make me feel so spring has sprung” did not originate with GEICO, or Peter Pan, but Frank Sinatra, who sang the polluted lyric in the earliest recording I could find. It appears to be his invention.

It gets worse. Because Frank sung it like that, everybody started doing it: Ella Fitzgerald, Rosemary Clooney, Jack Jones, everybody.  It’s the wrong lyric, damn it!

But I can hardly blame GEICO for not fixing the version in its ad when most who are familiar with the Sinatra version think those are the lyrics.

Never Mind.

UPDATE (4:00 AM): ARRGH! I just woke up with the song in my head, and realized what Frank was doing, or thought he was doing, with this lyric change. Since I know the correct lyric, I assumed that substituting “so” for “as though” or “like” meant that “so” was supposed to mean “as though” or “like” and so doesn’t mean “as though” or “like,” which is why I also assumed this was some kind of Jersey slang. But no! Frank altered the lyrics more than I realized. What his version is, is a parallel construction comparison:

You make me feel so young,

You make me feel so “Spring has sprung!”

In Frank’s version, “Spring has sprung” is presented as a synonym for “young,” as it replaces “young.” In the original, “You make me feel as though Spring has sprung” is a related but separate thought, as it should be, because feeling young and feeling like it’s Spring are not the same thing. If they were, then so would make lyrical sense. For example, if I write the a song that goes,

You make me feel so old,

You make me feel so Spanish gold…

That works, because Spanish gold is old. But Spring springing isn’t young. It’s a bad lyric change. It makes the song worse.

Nonetheless, I suppose that a singer who didn’t know the real lyrics, and maybe even a listener, would hear the song as making sense, sort of.

There.

Maybe I can get back to sleep now.

Trivial Ethics Dunce That Is Driving Me Crazy Anyway So I Have To Mention It: GEICO

http://www.youtube.com/watch?v=r9qcWljsT7s

The current GEICO ad campaign, “It’s what you do,” has already scored an ethics foul; the latest one is less substantive. Nonetheless, it is in the increasingly common category of “They just didn’t care,” which is a subset of disrespect and lack of diligence. Besides, it involves a great American song.

In the GEICO ad featuring Peter Pan annoying former classmates at a high school reunion ( the kid playing Peter is terrific), the spot concludes with Peter entertaining the class while flying over their heads with a mike and singing, “You Make Me Feel So Young,” a 1946 classic composed by Josef Myrow, with lyrics written by Mack Gordon. It begins,

You make me feel so young.
You make me feel as though (alt. “like”) spring has sprung.
And every time I see you grin,
I’m such a happy individual.

But for some damn reason, Peter sings,

You make me feel so young.
You make me feel so spring has sprung..

..which isn’t even English, and definitely isn’t the lyric. How hard would it have been to fix this? GEICO just couldn’t be bothered, so the song is misrepresented in its first widespread media us in decades.

Here’s the song sung the right way, Peter, you little snot:

UPDATE: See here.