“If your boss stops by, you act like you’re working — It’s what you do. If you want to save 15 percent or more on car insurance, you switch to GEICO.“
Actually, it’s not what you do if you are diligent, responsible, fair to your employer and deserve to have a job. It’s what you do if you are an unethical, dishonest slacker who is stealing your salary and ought to be fired.
These are apparently the kinds of people GEICO believe are its prime market.
Good to know.
Pointer: Grace Marshall
16 thoughts on “Unethical TV Ad Of The Month: Geico”
Well, the company is run by a lizard. What did you expect?
True fact: I wrote almost exactly that line and cut it at the last moment.
You have more self control than I do.
The employees in question were prison guards.
Even if they got caught, their union would make it as hard as Hell to fire them.
I think the prison in question predates unions, Michael.
While certainly stealing from wages from one’s employer is usually unethical, isn’t torture disproportionately more unethical, making “slacking” on the guards part a utilitarian method of protecting the prisoners (as opposed to resigning and protest so that truly unethical thugs could run the prison)???
I wonder if the marketing “brains” and Geico actually anticipated such objections to overt messaging dishonest employees? Which may have led them to select what we see as European style / Middle ages justice, which isn’t justice at all. So the “slacker” guards are merely trying to be as ethical as possible by not enforcing the unjust punishments assigned to the criminals.
Indeed, they nobly anticipated a future in which due process and rule of law may someday reign, in which those currently incarcerated would have been found to be wrongfully accused anyway?
I’m trying here…work with me…
Ah. So the “you” referenced in the text only applies to dungeon workers.
Yeah, yeah, that’s it.
It’s like a poetic use of pronouns or something.
Er … GEICO – Government Employees Insurance Co.
Gonna have to try pretty hard Tex.
Confound it all! I’m trying to be extra accommodating here.
The guards in this ad likely have the same work ethic as public employees on average.
Nonsense. It is not that kind of complex thinking: do you honestly think that those who watch this ad think about the Middle Ages and the due process that came with the more modern world after the Magna Carta? You’re fooling yourself. I have had GEICO for 30 years, and I am calling them about this ad. They can pull it or I’ll start a movement against GEICO. What lesson are they teaching here? Certainly NOT your exaggerated historical analogy which 90% of Americans know nothing about. Rationalizations, rationalizations…
Thank you ma’am. May I have another?
What I find depressing is that they most likly have “marketing research” that shows this would sell insurance!