You would think that the sugar people, Domino, would know this about their product: sugar contains carbon. Sucrose, the technical name for table sugar, has the chemical formula C12H22O11. That C stands for “carbon.” Take the carbon out of sugar, and you pretty much have water.
And yet here is Domino advertising certified carbon-free sugar, which is like bias-free MSNBC or greed-free Wall Street. It’s impossible. But some people will fall for anything, especially if it sounds “green.”
I know—what they mean is that growing the sugar doesn’t emit carbon into the atmosphere, but that doesn’t make the sugar itself “carbon-free,” I don’t squirt blood into the atmosphere, but I’m not “blood-free.” Maybe this is an election year ploy, and Domino has concluded that since the public is hearing so much dishonest nonsense around the clock, they can slip this one by. Whatever their excuse, we should resent being treated like idiots.
Graphic: Irregular Times