I’ve got bad new for you, Quincy, California:
You aren’t serious enough.
The England-based company Wall’s… set a crew up in Quincy on April 11 to film a commercial to be aired online later this month…On Friday, April 11, the crew set up multiple cameras around the courthouse…The premise of the commercial was simple. Hagwood, along with Deputy Sgt. Carson Wingfield and actor Scott Peat from Los Angeles, would pull cars over in front of the courthouse for “driving too serious.”The commercial filmed in Quincy will be part of a larger ad campaign by Wall’s. Filming also took place in such countries as the United Arab Emirates and Columbia. The global message is simple: don’t take life so seriously.
At around noon last Friday, filming began. Rather than receiving a ticket, drivers were given a complimentary ice cream cone and their expressions and reactions were filmed for the commercial. All the drivers pulled over reacted well, and generally enjoyed being a part of the commercial….To show appreciation to Quincy for allowing the stunt, Wall’s held an ice cream social at the Dame Shirley Plaza later that afternoon. Droves of people showed up for free ice cream and live music.
It may be cute, but it is also unprofessional, unethical, and outrageous. Law enforcement is a serious responsibility always, with no breaks for ice cream commercials. Using the police power to pull over motorists on false pretenses to assist a company’s advertising campaign is an abuse of power, and illegal. Gee, I wonder what other gags this police department will pull for the right price?
I hope someone sues. A town cannot ethically rent out its police and use them to dragoon citizens into an ice cream commercial. No one complicit in this corrupt sell-out should be trusted with a budget, a title, or a gun. Ever.
Facts: Plumas County